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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Comfortview Eilee Black Suede Fur Waterproof Winter Snow Boots Womens Size 11 WW,

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shoes CAFéblack Femme black PU XR902-010,Clarks grey khaki Suede Ladies riding Boots size 4 37 D,Diesel Explorer Athletic shoes Leather Black Size 8,Crown Vintage Restless Womens Boots kelp 8 US 6 UK ecd,Cole Haan Women's 2.ZeroGrand Laser Wingtip Sneaker Marine bluee Nubuck Ivory,

Converse Chuck Taylor All Star Madison Ox 557979C Suede Dust PINK Womens Size 7,Dansko Women's Embroidered Pro Taupe Milled Nubuck Clogs,CHARLES by Charles David Davis Women’s Size 9.5 Black Knit Tall Boots X19-331,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Chaco Women's Outcross EVO 1.5 Hiking shoes,CONVERSE ALL STAR S SATINRIBBON SLIP OX Pink Chuck Taylor Japan Exclusive,Converse Ctas Big Eyelets Hi Womens Burgundy Leather Trainers - 6 UK,Clarks Ladies Taylor Shine Navy Suede Ankle Boots size UK 7 D,

Make sure you utilize all the big social media platforms such as:
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Converse Women's Chuck Taylor All Star Shoreline Sneaker - Choose SZ color, Facebook
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Daneris 6144309 Stiefeletten Leder cognac Leopprint 163626, Pinterest

CONVERSE Trainers 9 BNIB Raspberry bluee Psychedelic Pattern Spare Laces,Converse 159712C Womens 1 One Star Vapor Yellow Canvas Trainer Size UK 3 - 8,Converse chuck taylor 557939c Brand New Size Us8,

Carlos by Carlos Santana Women's Shaw Ankle Boot - Choose SZ color,Converse - CHUCK TAYLOR ALL STAR OX - SNEAKER CASUAL - art. M9166C,Dockers Sneaker 40TH201-790 Female Trainers Canvas Pink Rosé,

COLE HAAN HIGH STACKED HEEL SIZE ZIP LEATHER ANKLE ANKLE ANKLE BOOT   BOOTIE SIZE 7.5 293853

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Cole Haan Mara Grand Chelsea Suede Boot,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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women Adidas Stan Smith shoes Sportive red Cuori Rossi shoes da Ginnastica, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Cat ® Ladies Womens Predective Steel Toe Anti-Slip S1 P SRC Safety Trainers Grey,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
Style: Booties
Width: B Boot Shaft Height: Ankle
Features: Zip US Shoe Size (Women's): 7.5
Brand:

Cole Haan

Heel Height: High (3 in. and Up)
Heel Type: Stacked Material: Leather
UPC:

Does not apply

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Columbia Women's Purple Winter Waterproof Boots Faux Fur Lined Size 9.5 NEW,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Clarks Womens Chukka Boot- Pick SZ color.,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Cecelia New York Women's Danica Snake Embellish Sandal bluee Multi Leather,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

David Tate Women's Flex Slide Black Multi Leather Hook and Loop,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Cuissardes one step cuir fripé kaki pointure 40,

Creative Recreation Womens Matera Low Top Lace Up Running Sneaker, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Clarks Black Leather Halia Perch Ankle Boots NEW,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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