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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes PUMA Femme black BIANCO 364090-001,Clarks Womens Casual Zebra Print African Ocean Textile Boots Black White, UK 5,Converse Chuck Taylor All Star Rubber Chelsee Boot UK 8,Converse CTAS OX 562446C gold Womens UK 3-6,

Make sure you utilize all the big social media platforms such as:
Chaco Women's J106766 Hiking shoes Black 9 M US New, Instagram
Converse CT All Star Gemma Knit Hi Women's Sneakers shoes 553449C, Facebook
shoes Vans Anaheim Usine Era 95 Dx Californie Baskets Toile Végétalien,CLARKS Women's Gilby Mckinley Snow Boot, Twitter
Clarks Women's Heath Woodlark Leather Ankle Boot Booties Size 9.5, Pinterest

DKNY 1804 Zip Up Ankle Boots 413, Black, 8.5 US,Converse One Star Platform Trainers Pink very Berry Textile Womens New Size Uk 6,DKNY talie Womens Boots Black smooth nappa 6 US 4 UK 4BvM,

Canadians 266 358 Women's Girl's Pull on Boots Winter Boots Black Faux Fur,Cliffs by White Mountain Women's Carnation Black Synthetic Thong Sandals,Camper Peu Cami women Black Pelle shoes - 38 EU,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Converse John Varvatos Chuck Taylor Hi, Distressed Silver Turtledove, 5,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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David Tate Women's Madera Pump Black Lambskin Pumps,Converse - CHUCK TAYLOR ALL STAR OX - SNEAKER CASUAL - art. 156743C, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Clarks Women's Step Cali Palm Low-Top Sneakers bluee (Navy -) 6 UK, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Demonia Women's Kera 21 Ankle Boot B. Pink Vegan Leather Zipper,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
sku: 3389695556
Marca: New Balance FPMD: FP
Genere: Donna Tipo Scarpa: Scarpe Sportive
Stile: Scarpe Sportive EAN:

Non applicabile

Nome Prodotto: Wl220 Scarpe Sportive Colore principale: Multicolore
Caratteristiche: PIGMENTO AIR Colore esatto: multicolore

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Clarks Women's Nevella Bell Ankle Boot SIZE 7.5M Black,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Demonia Women's Torment 703 Black PU,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Dockers by Gerli Men’s Low-Top Trainers bluee (Navy Weiss 665) 6.5 UK,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: CORDANI CALZATURE UMBER NIB 310 SZ 6.5 M 37 BLACK SUEDE ANKLE BOOTS BOOTIES,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Columbia Waterproof Insulated 200 Grams Women’s Boots Size 10.5 EU 41.5 AL4906,

Clarks Women's Dancer Mix Slingback,CHATTAWAK Katia, Baskets Basses Femme,DOWN TO EARTH F5R0941 WARM WINTER CASUAL LADIES SMART ANKLE BOOTS ELASTIC GUSSET,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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David Tate Bellissima Women's Sandal, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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