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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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shoes NIKE Femme BIANCO Tissu 833292-100,Converse Chuck Taylor All Star Low Top Canvas Women shoes W7652 - Optical White,Converse Made Me One Star Platform OX Pink Red Women’s Sz 6.5Casual shoes 563730C,women FOLLETTO Tammy CAMMELLO CON FIBBIE CAMOSCIO SINTETICO,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Cole haan boots size 7,

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Clarks Ladies Casual Trainers Inset Route,Cotton Traders Womens UK Size 5 Grey Leather Winter Boots,Clarks Women Raeburn Ankle Boot 7D,CATERPILLAR CAT LIGHT BROWN LEATHER PULL ON BIKER STYLE BOOTS UK 6 EU 39 (1648),shoes HOGAN Femme brown Cuir naturel,en daim W00N0S361IFZ0QA2,

DOGO Sneaker - Change is Good vegan,Clarks Malvet Haven Ladies Ankle Boots Brand New Size 11,Converse Chuck Taylor All Star Black White Lo Unisex Leather shoes,

DANSKO WOMEN'S VALENTINA, COMFY ANKLE SANDAL, ARCH SUPPORT,Christian Louboutin BIP BIP Orlato Floral Velvet Hi High Top Sneakers shoes 995,DELIGHT-1020G, 6'' Heel 1 3 4'' Platform Glitter Lace-Up Ankle Boot by PleaserUS,Cole Haan Women's Abbot Bootie Blazer bluee Suede Ankle Boots,Chaco Kids Z 1 Ecotread J180197 BLACK Choose Size Free Shipping NIB,Clarks Women's Sillian Paz Slip-On,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Dockers Boots, Boots, Low shoes Artificial Leather Black NEW,DIESEL Chelsea Show Cox Open Toe shoes Boots Distressed White Size uk 6 eu 39,D Squared2 Women's shoes Pumps - PPW0032-04601567-2124 Black,Clarks Womens Carima Pluma Brown Combo Snow Boots Size 6.5 (200431),

Make sure you utilize all the big social media platforms such as:
Carlos by Carlos Santana Women's Oliver Cutout Ankle Booties Taupe, Size 9.5, Instagram
CONVERSE SCARPA PLATFORM LOW CVS - WHT - 39 (888755249512), Facebook
Cape Clogs Women's Herringbone Black Sandal Black Heeled Sandals,Cordani Riding Boot In Cognac Leather Size 8, Twitter
Clarks Ladies Mid-Calf Boots ORINOCCO JIVE Brown Leather UK 8 42, Pinterest

Demonia Women's Emily 221 Black PU Mary Janes,Converse CT Hi Rise Boot black egret size 8,DANSKO Sabrina Oxford WALKING SHOE Size 39 Euro 8.5 US WORN TWICE 11,

Christian Dior DIOR HAPPY sneakers Slip On shoes Flower Rhinestone leather lame,Celine low top cap toe sneakers - Phoebe Philo Plastic - Sold out everywhere,CHRISTIAN LOUBOUTIN ribbon open toe heel pumps Bordeaux size 38 201018 (K25125,

DONALD J J J PLINER ALLIGATOR BOOTS 88df91

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Doc Martens Black Silver Metallic - Size 6 UK (US 8) Women's Air Wair Boots,

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Doc Martens Teresa Black Suede Buckle Wrap Boots US Womens Size 8 16099001,

Carlos by Carlos Santana Frauen quantum Geschlossener Zeh Fashion Stiefel purple G,Converse All Star Big Eyelet Hi Womens 560657C Pink Canvas Satin shoes Size 9.5,Converse Chuck Taylor All Star White Grey Lo Unisex Leather Trainers,DIADORA DAMENSCHUHE DAMEN SCHUHE SNEAKERS TURNSCHUHE NEU N9K EVO blue AEE,COLUMBIA NEWTON RIDGE PLUS WIDE waterproof shoes for women, NEW, US Size 8.5,Creative Recreation Women's Carda bluesh Canvas Fashion Sneakers shoes 9.5,

Chaco Women's Sloan-W Hiking shoes SIZE 8,CESARE PACIOTTI Ladies Black Leather Wedge Heel Knee High Boots EU36 UK3,Clarks Artisan Pita Austin Buckle Zip Booties, Leather Upper, Dark Tan, 10, New,Catherine Melandrino Womens Sorchanie Back-Tie Bootie - Black US Size 10,Converse One Star Dark Star Field Surplus NEW 130 Womens US5-10, Mens US3-8,COLE HAAN dark green charcoal nubuck knee high boot black leather trim UK 5,

Cole Haan Waterproof Hiker Boots Size 5,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Cole Haan Women's Kennedy Chestnut Brown Snake Print Boots Size 8B US, shoes Baskets Puma femme Suede Platform Trace W's size pink Suède Lacets,Converse Chuck Taylor Hi Tops Optical White Womens Sneakers Tennis shoes M7650,CONVERSE ALL STAR DAMEN TURNSCHUHE FREIZEIT SNEAKER CASUAL ONE STAR PLATFORM OX,
shoes ASICS Femme purple T696N-1978,Converse all star con tessuto con palle numero 42, Easy access to information on all your services, pricing, and any specials you may be currently running.
DKNY Womens Jilian Leather Low Top Slip On Fashion, Nubuck Aluminum, Size 6.0 sl, Clarks Womens Rasie Vita Leather Closed Toe Ankle, Black Leather, Size 9.0,Chaussure Basket Saucony Jazz Original Femme S1044 S1108 SHADOW,Converse Chuck Taylor CT Hi 150523F red,.
Converse Chuck Taylor 70 All Star Hi Zapatillas women Deportivas Used-Look, The ability to book an appointment easily and seamlessly straight from your website.
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Clarks CLARKS Womens Sillian Paz Loafer- Pick SZ color., Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the DIADORA SCARPA GAME LOW - WHTSIL - 38 (8030631512353),, clients have the ability to book an appointment straight from...

Item specifics

Condition: Pre-owned :
An item that has been used or worn previously. See the seller’s listing for full details and description of any imperfections.See all condition definitions- opens in a new window or tab
Seller Notes: VERY NICE AND IN EXCELLENT CONDITION
Style: Ankle Boots Pattern: Animal Print
Heel Height: Med (1 3/4 in. to 2 3/4 in.) Occasion: Casual, Dress, Party, Work
US Shoe Size (Women's): US 6 Brand:

Donald J Pliner

Width: Medium (B, M)

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Colin Stuart Platform Wedge Boot Natural,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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CAPE ROBBIN Women Mesh Toe Ankle Boot - Stiletto Bootie - Mixed Fabric Heel B...,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Dgoldthy Perkins Womens UK Size 5 Black Booties,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

DKNY COSMOS SNEAKER WEDGE size 8.5,

Cole Haan Women's Zerogrand Slip On Bootie,Christian Louboutin Vieira Glitter Sneaker,Corso Como Women's Dynamite Boot,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Converse Chuck Taylor All Star SP OX Men's Women's Sneaker Trainers Monochrome,Current specials and promotions
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Demonia Women's Creeper 213 Creeper Black Vegan Suede Tiger Print Faux Fur,

shoes PUMA Femme MILITARE en daim,PU 364107-02, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

CLOUD NINE WOMEN'S 12 BOOT TAN Natural SUEDE 11 SL060,Donald J Pliner Meira 2 Black Ankle Boot Oily Suede Sneaker Bootie Size 8,Demonia Women's Bravo 100,Converse Chuck Taylor Lux Velvet Hidden Platform Wedge Sangria 559133C Size 5,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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