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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Cipriata L5030BD Women's Burgundy Soft Leather Adjustable Strap Memory Foam A..., Pinterest

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shoes Baskets Nike femme Wn's Air Max 97 LX size pink Cuir Lacets,Cole Haan Women's Midcalf Black Leather Boots Handcrafted India 8,Chaco Women's Z Volv Pane Angora Polyester Sandals,

Converse x Woolrich Chelsea Winter Winter Winter Boots Size 6 Women's Blk yellow Wool 553385C 420d73

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Doc Martens Teresa Black Suede Buckle Wrap Boots US Womens Size 8 16099001,Clarks Ladies Winter Ankle Boots Reunite UP GTX Black Leather UK 8,

Cordani Women's Leduke Black Suede Riding Boots 40 EU 9.5M US,

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Comfortiva Womens Fern Slingback Sandal Anthracite Distressed Foil Suede Sandals,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

CLARKS ANKLE BOOTS ACTIVE AIR BROWN NUBACK LEATHER WOMEN'S SIZE 11M, shoes Femme Baskets Icon white Fuchsia Dsquared2 SS 2019,Clarks Ladies Taylor Shine Navy Suede Ankle Boots size UK 7 D,Converse All Star Hi Top 1980s RARE Vintage Peach Salmon shoes Womens 7 Mens 5,
Divaz DENCH Ladies Womens Faux Leather Stylish Comfortable Side Zip Ankle Boots,Diba Womens Beth Bootie Fabric Pointed Toe Ankle Fashion Boots, Black, Size 8.0, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Dan Post Work Certified Women's Parkston Saddle Tan Steel Toe, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes PRADA LUXUEUX 3E5838 AMARANTO NOUVEAUX 40 40,5 UK 7,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
Brand:

Converse

Color:

Yellow

Toe Type: Round Toe
Product Line: Ctas Accents: wool plaid
Fastening: Lace Up Model:

chelsea boot woolrich

US Shoe Size (Women's): US 6 Heel Height: Flat (0 to 1/2 in.)
UK Shoe Size (Women's): UK 4 Style: Chelsea Boots
EUR Shoe Size (Women's): EUR 36.5 Country/Region of Manufacture: Vietnam
Pattern: Plaid Material: Wool
Width: Medium (B, M)

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes U.S. POLO Femme FUXIA PU RASTYNYLON-FUX,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Converse Chuck Taylor Women Madison Egret Sz 8, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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