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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Donald Pliner Coley Leather Sneaker,Clarks Women's Tri Angel Derbys Grey (Grey bluee) 8,Carlos by Carlos Santana Women's Sterling Fashion Boot, HRTHTPE, Size 9.0 8fnM,Dockers Sneaker 40TH201-790 Female Trainers Canvas Grey Grey,

Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Dansko Women's Embroidered Pro Taupe Milled Nubuck Clogs,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Converse X Patbo Chuck Taylor All Star High Top White Floral shoes 554867C Size, Pinterest

Diesel Stud-Me Women’s Fashion Ankle Rain Boots US Size 8 M EU 38 shoes 207,Dansko XP 2.0 Floral Clog - Women's,Converse Jack Purcell Tumbled Leather Sneakers Size W 7.5 pre-owned,

Converse Ctas Big Eyelets OX Canvas Low-top Sneakers Womens Trainers,D2100 New Women's Mossimo Supply Co. Beige Zip Up Ankle Boot 8.5 M,Cole Haan Grand Crosscourt II Sneaker - Women's Size 5.5B - Taupe Black,

Candice Cooper Women's Women's Women's Rock Derbys orange (Arancio 009) 5 UK 495c47

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Carlos Santana Black Ashbury Suede Boots Zipper Accents- Women Size 9.5,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
EAN:

Does not apply

Colour: Orange (Arancio 009) MPN:

Does not apply

Size: 5 UK Brand:

Candice Cooper

UK Shoe Size (Women's): 5 UK UPC:

Does not apply

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: D124 New Women's Earth Origins Cruise Grey Lace Up shoes 6.5 W,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Circa Joan & David Xenobia Zip Mid-Calf Heeled Boots, Dark Grey Brown, Size 10m,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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CONVERSE DAINTY LADIES CANVAS TRAINERS BRAND NEW IN BOX SIZE UK 6 PINK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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