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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Coolway Bring - Black Sweater-Top Snap Cuff Combat Boot, Instagram
Disney x New Balance GC574M2 Minnie Mouse Red Black Running 7Y = 8.5 Women New, Facebook
Dark Brown Miz Mooz Broadway Boots 7.5 38,Clarks Women's Leisa Lacole Slide Black Leather, Twitter
Diadora Men's Capitano ID Polyurethane Soccer Cleats 12.5 DM US Men, Royal White, Pinterest

Clarks Tri Trail Women's Black Leather Sporty Sneakers 26808,Cult Womens Zeppelin Mid Ankle Boots Black (black 999) 4 UK,Converse CTAS OX 662321C Pink Girls Womens UK 10-5.5,

CR Kelsey 21 bluee & White Western Slouch OTK Thigh High Cowboy Boot New,Cole Haan Zerø Grand Stitchlite Wingtip Oxford - Size 6.5 color Nectar- NEW,CLARKS FARALYN DAWN DARK BROWN SUEDE SIZE UK 4 E,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Converse X John Varvatos CT All Star Mid Leather Double Collar,

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Clarks Knee High Boots UK 7.5,Django & Juliette new ladies leather ankle boot size 37 11,Daniel “Kalou” Brown Suede & Pony Leather Wedge Heel Ankle Boots Size 5 NEW,Cipriata L761B Concetta Women's Brown Buckle & Stud Detail Zip Up Ankle Boots,Clarks Women's Breeze Sea Flip Flop Red Synthetic,Clarks Leather Riding Boots 6,

Converse WH2-157617C_PALE_PUTTY sneaker Women's - colour Grey IE,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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CMP Womens Atik Trainers, Grey Grey U739, 7.5 UK,women Karan DKNY White Embroidered Floral Detail Lace Up Trainers shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
Converse Chuck Taylor All Star Hi Women's shoes Buff Buff White 557937c, Converse Chuck Taylor All Star '70 High Fuzzy Bunny Women's Size 10.5 155447C,Converse Ctas Ox Canvas Low-top Casual Sneakers Womens Trainers,Crocs Freesail Shorty RainBoot Female Wellington Boots Synthetic Lemon Yellow,.
Clarks Womens UK Size 6 Black Knee-High Boots, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Crevo Women's Sadie Ankle Bootie Beige Leather Size 7 M,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Matière: Toile
Numéro de pièce fabricant: M7652C Couleur dominante: Blanc
Marque: Converse

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Carolina Women's LT250 Light Brown Oxfords,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Caterpillar CAT Hint Womens Tan Trainers ,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes FRAU Femme BIANCO 43L7-BI,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Columbia women's winter boots,size 10.5, New with tags, Great condition,Current specials and promotions
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Cole Haan Women's GrandPro Tennis Sneaker w05539 Soft leather, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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