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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Cougar Women's Kensington Waterproof Chelsea Boot,Double H 5008 Harness Black Leather Pull On Square Toe Boots Women's Size 7 N,Dr martens Baynes black boots outer material synthetic cushion sole size 6,shoes PANTONE Femme BORDEAUX P00037-519-52S,.

Converse One Star CC OX shoes Trainers New in box Size UK size 7,8,9,10,Dr Martens Blake Black leather Buckles Biker Boots Size 8 VGC Docs Dr Martins,DIADORA DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU B. ELITE 7FE,Cole Haan Brown Leather Knee High Womens Size 8.5,Diesel Hi-travis Ankle Boot Heels ASO Lily Collins,Converse Women's Chuck Taylor OX White Grey Silver Snake Reptile Print Size 7 BN,.

Chaco Women's Maya II Thong Sandal Sand Full Grain Leather Thong Sandals,

Carlos by Carlos Santana Womens Sawyer Leather Almond Toe, Black, Size 6.5 Ys9a,Dingo Fashion Boots Women Fiona 6 Dancer Toe Faux Leather Tan DI8941,CRIME WOMAN SNEAKER SHOES CASUAL FREE TIME LEATHER CODE 61201KS1.10 BEAT,Dr Martens 2 Loch Gizelle 2 Graphite Grey 21177070 Original Doc,

CONVERSE Chuck Taylor All Star hi Sneakers, Gr. 37,5 (7 US), mehrfarbig, Neu,Carlos by Carlos Santana miles Womens Boots Doe 7 US 5 UK 3fSM,Clarks Ingalls Vicky Leather Knee High Riding Boots Women's US Size 9M,Clarks Artizan Ladies Valana Melpink Black Leather Riding Long Boots Size 4.5 D,CAMPER women shoes sz 8.5 Europe 39 brown leather S6853,

DIADORA WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW TITAN II W GREY 2DA,Converse CT All Star Hi Platform Fur Collar Trainers, Black, UK 3 EU 35, BNIB,Converse HI Leather Ltd 158576C grey,

Converse All Star Ox Womens Fashion Sneakers Red 0 US M,CESARE PACIOTTI SCARPA women MODELLO 799405 BIANCO NUOVO SCONTO 30%,Diadora - Running shoes X RUN W for woman,women Office Ariete Quadrato Stivali Punta black pelle Maculato gold Mix Col Tacco,Carlos by Carlos Santana Womens Sawyer Leather Almond Toe, Black, Size 8.0 hMRc,Converse All Star Chuck Taylor Baby bluee Canvas Sneaker Trainer bluee Python,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
women Office Afflict Cilindrico Stivali Col Tacco Burgundy Coccodrillo in Pelle, Instagram
Demonia Women's Funn 19 Black PU Sandals, Facebook
Demonia Women's Creeper 208 Purple Cheetah Glitter Platform shoes,Christian Louboutin GONDOLIERE Patent Glitter Tiger Low Top Sneakers shoes 825, Twitter
Cole Haan Womens Smooth Jet Black Almond Toe Ankle Boots Size 8B A+++, Pinterest

DOWN TO EARTH F5R0949 LADIES HIGH BLOCK HEEL ZIP UP CASUAL WINTER ANKLE BOOTS,Caterpillar Women's Switch Oxford Black Baton red,Converse Chuck Taylor All Star High Black Leather Thermal Size 3 - 6,

Catherine Malandrino Boots SZ 8.5 MELKY Heeled Embroidered Side Zip Booties NEW,Converse all Star Winter Boots Ct Beverly mid Boots Chucks High Heels Ladies,Carlos by Carlos Santana Axel Studded Western Boots Madeira 9M,

Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Converse One Star Unisex Ox Trainers Black Premium Suede Lace Up Casual shoes,

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shoes ASICS Femme blue PU,Tissu 1012A120-400,

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Chaps Ralph Lauren Womens Black Suede Tall Boots 4” Heel Pull On Horsebit Sz 8B,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Carvela Kurt Geiger Wash Knee High Boots Black UK 4 EU 37 LN31 68 SALEw,Converse Chuck Taylor All Star Core Hi Womens Fashion Sneakers Black Monochrome, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Clarks Women’s Sharon Pearl Ankle Boots Black (Black Leather) 7.5 UK, The ability to book an appointment easily and seamlessly straight from your website.
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Converse - Chuck Taylor All Star 70 Ox White Garnet Egret Sneaker, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Chaco Women's Cataluna LACE Hiking shoes Mahogany 10.5 M US,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition

Carlos by Carlos Santana

Heel Type: Block MPN:


Width: Standard (B) Style: Riding, Equestrian
Occasion: Casual Pattern: Solid

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Cream Nude Victorian Vintage Costume Granny Lace Up Walking Boots size 8 9 10 11,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
Cole Haan Women's Tali Bow Loafer Limoges Suede Flats, Clarks Women's Everlay Heidi Monkstrap Navy Full Grain Leather Comfort shoes,Donald J Pliner Womens Knee High Boots Suede, leather Prize Zip Brown Size 8.5,Columbia Womens Tan Hiking Boots Size 9 (221078),
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Clarks Womens UK Size 3 Black Leather Boots,CLARKS Women's Malvet Doris Boot Grey,Chaco Women's Zx3 Classic Athletic Sandal J106132 Java Ginger Free Shipping NIB,Demonia Women's Camel 203 Platform Ankle Boot White Vegan Leather Ankle Boots,Carlos by Santana Women's Encore Ankle Bootie - Choose SZ color,Converse Women's Chuck Taylor All Star Sneakers Red (Maroon) 9 UK,.
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D Squared2 Women's shoes Sneakers - SNW0041-06500001-M1048 White,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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Converse All Star Boots Lace Up Boots Beige, Textile Canvas, 147130c NEW,Dansko Women's Demetra Open Toe Bootie Black Milled Nubuck,Cesare Paciotti 4US Sconto del 30% da a SSHD1TTH silver,Double H Women's Square Toe Cowgirl Boot - Size 7M,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes CAR SHOE BY PRADA LUXUEUX KDT46K whiteHE NOUVEAUX 36 36,5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

CAPRICE Women's's 9-9-26449-21 325 Snow Boots Brown (Nut Nubuc 325) 4.5 UK,

Dockers by Gerli Unisex Kids' 35fn701-400 Desert Boots Brown (Cognac),Converse Chunk Taylor Ox Sneakers Light Surplus Size UK 6 EU 39 NH180 ZZ 10,shoes TRIVICT Femme BEIGE L284-s18126-009CL,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Cole Haan Callie Slip-On Waterproof Rain shoes 706, Black, 6 US,Clarks CLARKS Womens Maypearl Juno Ankle Bootie- Pick SZ color.,,Divaz PISA Ladies Womens Twin Elasticated Gusset Faux Suede Chelsea Boots Taupe,Cristian Lay Womens UK Size 6 (EU 39) Red Leather Boots,

CLARKS Women's Tamitha Gwyn Loafer - Choose SZ color,Caterpillar Hi-Cut Argon CTCP Women's Work Boots, UK 7 EU 40 11340,Clarks Ladies Equestrian Long Boots Tamro Marina Brown Combi UK 7 D,Designer Saks Fifth Black Bootie shoes Boots,Converse Chuck Taylor All Star Lift Low 560250c,

Clarks Womens NURSE BORDEAUX , WARM LINING,MID-CALF MAROON SUEDE UK 5.5,Dr Martens Black Leather Mid-Calf Womens Size 37.5 6.5,Clarks Women's Wave.Coast White Leather Thong Sandals,
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shoes basses cuir ou simili Puma Vikky platform ribbon blk black 44443 - Neu, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 


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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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