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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Chaco Women's Maya II Thong Sandal Sand Full Grain Leather Thong Sandals,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Converse, 540307C, Women, Chuck Taylor Dainty x High, Black,COTTON TRADERS GENUINE BEIGE SUEDE LEATHER SHEEPSKIN LINED BOOTS SIZE 6,Capelli New York Ladies Umbrella Printed Short Rain Boot,Coclico Boots Camel Tan 37.5,

Make sure you utilize all the big social media platforms such as:
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Demonia Women's Funn 19 Black PU Sandals, Facebook
Demonia Women's Creeper 208 Purple Cheetah Glitter Platform shoes,Christian Louboutin GONDOLIERE Patent Glitter Tiger Low Top Sneakers shoes 825, Twitter
Cole Haan Womens Smooth Jet Black Almond Toe Ankle Boots Size 8B A+++, Pinterest

DOWN TO EARTH F5R0949 LADIES HIGH BLOCK HEEL ZIP UP CASUAL WINTER ANKLE BOOTS,Caterpillar Women's Switch Oxford Black Baton red,Converse Chuck Taylor All Star High Black Leather Thermal Size 3 - 6,

Catherine Malandrino Boots SZ 8.5 MELKY Heeled Embroidered Side Zip Booties NEW,Converse all Star Winter Boots Ct Beverly mid Boots Chucks High Heels Ladies,Carlos by Carlos Santana Axel Studded Western Boots Madeira 9M,

Carlos by Carlos Santana Womens Quality Quality Quality Round Toe Knee High Fashion Boots 672639

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Converse One Star Unisex Ox Trainers Black Premium Suede Lace Up Casual shoes,

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shoes ASICS Femme blue PU,Tissu 1012A120-400,

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Chaps Ralph Lauren Womens Black Suede Tall Boots 4” Heel Pull On Horsebit Sz 8B,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Clarks Women’s Sharon Pearl Ankle Boots Black (Black Leather) 7.5 UK, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Chaco Women's Cataluna LACE Hiking shoes Mahogany 10.5 M US,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Carlos by Carlos Santana

Heel Type: Block MPN:

Quality-Black

Width: Standard (B) Style: Riding, Equestrian
Occasion: Casual Pattern: Solid

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
Cole Haan Women's Tali Bow Loafer Limoges Suede Flats, Clarks Women's Everlay Heidi Monkstrap Navy Full Grain Leather Comfort shoes,Donald J Pliner Womens Knee High Boots Suede, leather Prize Zip Brown Size 8.5,Columbia Womens Tan Hiking Boots Size 9 (221078),
 
Cole Haan Women's Zerogrand Genevieve Perf Trainer, CH silver Perforated Leath,Clarks Ladies Ankle Lace-up Boots OLSO COVE Black Leather UK 6.5 40,shoes Baskets Fila femme Cage Gore TC Mid Wn's size white whitehe Cuir,shoes CRIME Enfant silver 45043-32,CIABOO FOOTWEAR WOMAN SNEAKERS CHAMOIS GREEN - 3C4C,CHRISTIAN DIOR BLACK SUEDE SCULPTED PUMPS Size 37 820,

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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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D Squared2 Women's shoes Sneakers - SNW0041-06500001-M1048 White,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes CAR SHOE BY PRADA LUXUEUX KDT46K whiteHE NOUVEAUX 36 36,5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

CAPRICE Women's's 9-9-26449-21 325 Snow Boots Brown (Nut Nubuc 325) 4.5 UK,

Dockers by Gerli Unisex Kids' 35fn701-400 Desert Boots Brown (Cognac),Converse Chunk Taylor Ox Sneakers Light Surplus Size UK 6 EU 39 NH180 ZZ 10,shoes TRIVICT Femme BEIGE L284-s18126-009CL,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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