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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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STUART WEITZMAN Nudist Womens Sz 8.5 Silver Leather Heels And Stone, Pinterest

Sam Edelman Nadia Silver Heels Size 9,PRADA WOMAN OPEN TOE HIGH HEELS PUMPS DECOLTE SHOES AVIATOR LEATHER CODE 1KP183,Sophia Webster Heels Size 41,

Rovers 31017 Viccrash vino Sommerlicher Halbschuh,Sexy Womens Pointed Toe Buckle Strap Mary Janes Jewelry Decor High Block Sandals,RUPERT SANDERSON Sz 36 Red Patent Leather Ambush Peeptoe Heels Pumps,

Rare mark mark mark jacobs mary janes velvet shoes 37.5 bc5473

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Steve Madden Daisie Pumps Stiletto Heels Black 8 Bnib, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the SALVATORE FERRAGAMO Black Canvas Espadrille 3.5 Heels Size 8 US Made in ,, clients have the ability to book an appointment straight from...

Item specifics

Brand:

mark jacobs

Heel Height: Med (1 3/4 in. to 2 3/4 in.)
Style: Mary Janes Material: velvet
US Shoe Size (Women's): 37.5 Pattern: dark blue with flowers
UPC:

Does not apply

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Seychelles Fury Sandal Olive Suede Size 8 MSRP 110,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Sliver Ladies Ankle Strap High Heels with Metallic Surface & Application Detail,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes women CESARE PACIOTTI MODELLO STIVALE 472520 TORTORA SCONTO 50%,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Salvatore Ferragamo Florence Black Women's High Heel shoes Sz 9.5 B Made In ,

Rilassare Tatum Red Rilassare Sneakers,Sergio Rossi AN2384 000 A2G0G shoes de ballet pour femme white FR,Skechers For Work Women's Sure Track Erath Athletic Lace Slip Resistant Boot,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Steve Madden Women's Sonja Ankle-High Leather Pump,Current specials and promotions
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Rocket Dog Clara Guatemala Stripe Fabric Wedges Sz8 EUC,

SILVER EMBELLISHED HIGH HEEL SANDALS Prom Wedding Evening Formal Sz 9 shoes NEW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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shoes JEFFREY CAMPBELL Woman Loafers blue Fabric JCS603580FAB-BL,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Stuart Weitzman 8.5 N tuxedo loafer patent leather black flat bow narrow,

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River island BRAND NEW ladies shoes high heel size 4,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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