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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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PRADA shoes PLANOS BAILARINA PARA women PINTURA black ART. 1F930C,Steve madden womens shoes size 10, Red, WORN ONCE,SALVATORE FERRAGAMO Women's 11 AA Pumps Brown Leather Moc Croc,Sophia Webster Piper Suede Pointed-Toe Flat, Black msrp 445 Size 38.5,.
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Ruby Shoo NEW Madison black pinstripe high heel striped court shoes UK sizes 3-9,
Stuart Weitzman Womens Dark Brown Leather Flats 6 M,STEVEN MADDEN BOWOUNCE PEEP-TOE BOTTIE SIZE 6,Sergio Zelcer Moore -Black Open Toe Platform. Black Suede in size 9 & 10 choose,PRADA WOMAN OPEN TOE HIGH HEELS PUMPS DECOLTE SHOES LEATHER STILETTO CODE 1KP236,
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Stuart Weitzman Queen pink Foil Nappa Pumps Size 5.5M D127 ,Schutz Suza Comfrey Leaf Green Cut Out Tie-Up Platform Retro Wood Heel Sandals,PRADA WOMEN'S BLACK PATENT LEATHER POINTED TOE PLATFORM HEELS PUMPS SIZE 37 US 7,PRADA Black Strappy Slingback High Heels 6.5 US 36.5 EUR 3.5 UK Sandals RESOLED,PRADA D'Orsay High Heel Pumps Brown Leather Tan Canvas Open Toe Size 39 9 8.5,Schutz Womens Maiara Pointed Toe Slide Flats,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
Sebago Women's Bala Boat shoes Thorpe Print Navy Patent Leather, Instagram
SoftWalk Women's Wonder Ballet Flat, Facebook
Rare Ana Bonilla Black Genuine Leather Fancy Heel shoes Size 7.5 7 1 2 M - Spain,Salvatore Ferragamo Pacau Women's FLATS Lait, Twitter
ROBERT CLERGERIE Raffia Wedge shoes Black Natural Size US 9 EU 39.5, Pinterest
Silver pumps 3236 BENEDETTA size6 (37) high heel open toe Artmarry by EMS,SALVATORE FERRAGAMO Cap Toe Leather Pumps 8.5 Aa Metallic Ivory Metallic,Salvatore Ferragamo Rubino Ballet Flats Size 8.5,
Pre Owned Versace “Palazzo” Medusa Head Black Stiletto Pump Heels Size 38.5,Puma Women's Clyde White Leather Low Top Sneakers, Size 9.5,SCHUTZ Womens 10 B Heels Beige gold trim 5.75 Heel 1.25 Platform Brazil made,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Softwalk Women's Wish Flat, Black, 11 M US - Choose SZ color,STEVEN by Steve Madden Women's Vexen Dress Sandal,
Salvatore Ferragamo Boutique Women's Black 7 1 2 AAAA Pumps shoes Bows Logo 628,
Rockport Women's Total Motion Pump, Brown, Size 9.5 US 7.5 UK,Salvatore Ferragamo Leather & Suede Sneaker,Prada Platform Espadrille Brogues (Women 40.5EU 10.5US),shoes LAB BY AG women DECOLLETE BEIGE Scamosciato 18276RAFIA-NE,
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Robert Clergerie New Fani Black Womens shoes Size 5 M Flats MSRP 495,
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Schutz Didi Oil Green Peep Toe High Stiletto Metal Heel Sexy Dress Ankle Bootie,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Sergio Rossi Women's Sr1 Loafer,Rockport Total Motion Esha Evan Ladies Layer Slip on Wedge Pump Womans shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
Rene Caovilla gold Coiled Strap Heel Sandals w Green Gemstone Toe Acc Size 41, Puma Platform Up Vachetta Women walking shoes 5.5,Sergio Rossi Ballet Flats, Black Suede, Size 38.5, NWB,Stripper 8 silver fishnet hologram platform sandals,.
Splendid LL1109 Womens Danica Mule- Choose SZ color., The ability to book an appointment easily and seamlessly straight from your website.
Rockport Truflex w slip on BX2071 Women Sand Nubuck US7M, Ralph Lauren Collection Women's White Leather Stiletto - Peep Toe Platform ITALY,STEVE MADDEN POINNTER BLACK SUEDE HEELS SIZE 5.5,Stuart Weitzman Women's Clinger, Red Plonge Stretch, 7 M US - Choose SZ color,REPORT SIGNATURE LAYTON HIGH THICK HEEL PLATFORM ANKLE BOOTIE TAUPE BEIGE CROCO,.
Schutz Women's Tribecca Black Croc Block Heel Fur Trim Lace Up Dress Bootie, Links to your social media pages to build your online following.
Pumps Tod's Women - Leather (XXW0ZM0V500BSS),
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Rhinestone Pearl Women’s Open Toe Chunky Party High Heel shoes Sandals Black us8,, clients have the ability to book an appointment straight from...
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Skechers Women's Reggae Fest-Havasupai Boot,
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Some smart local businesses for salons to partner up with are...
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Steve Madden Women's Sinful Heeled Sandal - Choose SZ color, Make-up Artists
Stewart Weitzman black fabric,small heel, size 7 w. only worn once,Ros Hommerson Womens Tawnie Leather Cap Toe Classic Pumps,Strauss innovation size4uk all leather rubber sole brogues black,
Schutz Jeannine Block Heel Sandals Toasted Nut Nude Leather Ankle Strap Pump, Jewelry Shops
Sam Edelman Women's Rupert Ballet Flat,STEVEN by Steve Madden Women's Localw Pump,,
Stuart Weitzman White Satin Flower Embellished Slingback Pump Size 7.5M B874,
Robert Clegerie Brown Suede Pumps Size 6B EUC Women's shoes,Stuart Weitzman 6M LITTLERAMA Brown Kid Leather Heels and Soles,Rag & Bone Sandal Wyatt Taupe Perforated Suede Size 38.5 Open Toe Slingback Heel,Rieker ladies black pewter leather shoes, UK 7.5 EU 40.5, BNWB,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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SANTONI ENGLISCH SCHUHWERK FRAU FRANCESINA LEDER SCHWARTZ - 6E5D,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Rachel Comey Novak oxford flat shoes black leather size 7,
Prada Brown Suede Pointy Toe Metal Buckle Bow Toe Pumps size 38 NIB 690,SANDALE PRADA LUXUEUX 3XP058 whiteHE NOUVEAUX 40,5 41 UK 7.5,Sam Edelman Women's Florence Ballet Flat - Choose SZ color,Sofft 'Amara' Wingtip Pumps Black Leather Sz 9M Near Mint ,Sexy Bordello BELLA12R SSA M size 11 Silver Satin Pin Up Girl Burlesque,Preowned Stuart Weitzman Woman Wedge Platform SZ 9 M Black Brown,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Remonte Women's D1565 Ankle Strap Sandals bluee (Whitelightbluee 10) 4 UK,Stuart Weitzman Brown Pumps Heels 10.5 EUC Pointy Toe,Sam Edelman Women's Hazel Pointy Toe Pump Yellow Snake Print Size 8.5M 38.5EUR,Pre Owned Valentino Patent Leather Cage Rock Stud Size 40 color Pouder Worn 1x,Skechers BOBS Women's High Jump-Evening Star Platform - Choose SZ color,Schutz Poppi Celeste Baby bluee Nubuck High Wedge Platform Espadrille Sandals,
Sergio Rossi Platform Sandal Heal Black size 38 1 2,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Sexy Pleaser shoes Vintage Style White Tuxedo Retro T-Strap 4 High Heel Pumps,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Steve Madden Ferris Peep-Toe Block Heel - Women's Size 10M Black,
SCHUTZ Women's Cadey-Lee Dress Sandal size 10,SAS Free Time Teak Brown Leather Walking Lace up Oxford Casual shoes Women 9 M,shoes TWIN SET-SIMONA BARBIERI women Slip On black NATURALE Similpelle,Tessuto,Remonte Ladies Casual Pumps D5800,shoes women Decolte Decollete Pelle green Menta brown Tacco 7,5 FLAPPER-27,Stuart Weitzman Rowswoon Black Patent Leather Straw Platform Pump Heel,.
REMONTE R7628 Ladies WIDE FITTING Casual Flat shoes,Rieker 47674-35 Colour Red, Size EU38,Size 9.5 BCBG (Leather) Womens shoes Reg 130 Sale 54.99,Sexy Womens Oxford Platform Pump Stilettos British High Heel shoes Uk Sz35-47,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: STEVE MADDEN DAISIA BLACK SUEDE ANKLE BOOTIE SIZE 8,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Schutz Drina Lightwood Nude Leather pointed Toe Ankle Wrap Dress Pumps,
Prada Calzature women black (black) Patent Leather Pump EU-Size 39 (US-9),Stuart Weitzman Size 9.5 M Black Patent Leather Silver Pearlescence Buckle Mules,Soft Style Women's Aubrey Dress Pump Bone Pearlized Patent 7 XW US,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Sam Edelman Platt Black Satin Heels Ankle Strap shoes Size 6 M, Salvatore Ferragamo Womens Sarno Closed Toe Loafers, black Patent, Size 7.0 SV9r,Steve Madden Vivvi Velvet Platform Black Strap Block Heel Mary Jane Size 8,
Ralph Lauren Purple Label shoes 8AA Brown Women Leather Mesh Oxford Made in ,Current specials and promotions
ROBERT CLERGERIE Vintage Round Toe Black Suede Medium Heel Pumps Sz 7.5,Softspots tri color sandals sz 9m,,Salvatore Ferragamo Nilo vtg 6.5 B Bone Blac Calf Made in Original Box,SOPHIA WEBSTER LANA CONFETTI DARIA LILICO COCO EVANGELINE HEELS SHOES 36 H 6 5,
S.Oliver Women's 22405 Closed-Toe Pumps bluee (Navy Glam) 7.5 UK,RALPH LAUREN COLLECTION WOMENS CELINA COURT SHOES. SAND SUEDE. UK 7-7.5,STEVEN by Steve Madden Womens Bambu Pointed Toe Classic, bluee Velvet, Size 6.0 d,SALVATORE FERRAGAMO black Heels, UK 8 US 10 EU 40,Stuart Weitzman Frauen Loafers silver Groesse 8 US 39 EU,
Purified Britta Leather Wedge Sandals Size UK 7 EU 40 Beige,Stuart Weitzman NY Black Suede Sz 7 1 2B Semi Round Toe 3” Heel gold Studs.,Stella McCartney Women's Nude Patent Leather Wedge High Heels shoes Size EU 35,
redhy’s redhys Size 8.5 Round Toe Flat shoes Solid Black NWOB,Prada bluee Suede Heels with Swarovski stones on heel - size 8.5,SOLENE gold LMSP70 Women's shoes Size 7 Eur 4.5 Leather Sling Back Mephisto,Steve Madden 'Ally' bluesh Multi pink gold Heels,.
shoes ITALIANE Designer Wildleder Peep Toes Pumps GR. 37 grey Grey,
Salvatore Ferragamo Italian leather pumps, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Sam Elderman Size 9.5M Brown Leather Chelsea Boot Plain Toe Casual shoes Women's,Sam Edelman Women's Jill Loafer, Black Ivory,Rockport Womens Total Motion Audrina Ghillie Pump- Pick SZ color.,SAM EDELMAN DAYNA LACE UP PUMPS 7.5 Nude Suede Pointed Toe Heels Trend shoes,
Rodolphe Menudier Beige Slingbacks - Size 38,
RARE Jimmy Choo 38.5 Crystal Rhinestones High Heel Pumps NEW 2295 SOLD OUT,SALVATORE FERRAGAMO Tan Suede Moc Croc Heels 8,RENE CAOVILLA Size 8.5 Black & Fuchsia Metallic Lace Rhinestone Pumps,Prada Heels shoes Pumps Women’s Size 37 Vernice Cipria,
This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
Reed Krakoff two-tone leather and patent-leather oxford pumps Size 9.5,
Steve Madden Women's Orkid bluesh Patent Pump Size 7 M,Sergio Rossi Platform Heels - Size Euro 38 US 7.5,Sam Edelman Women's Lulie Pump,Stuart Weitzman Charcoal Velvet Silver Hardware Bow Flats Size 6.5,
Sol Sana Women's Evans Flat Synthetic Brown,shoes Red Original Price 79.00 Size 5.5,Rare ZARA Black White Ankle Strap Aztec Wedge Sandals UK 6 Euro 39 NEW,
Sofft Womens Size 7.5N White Leather Strappy Open-Toes Latin High Heels,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
SALVATORE FERRAGAMO Women's Brown Suede Loafers Pumps Heels shoes Size 6.5 B US,Ralph Lauren Purple Label Women Leetal Sport Zebra Calf Heel Sandals 8.5,Salvatore Ferragamo Zebra Animal Kitten Heel Mules Size 9.5 Women,Rieker Ladies Mary Jane shoes 41743,Skechers Women's Bikers-Ripples Mary Jane Flat Bikers-Clocked - Choose SZ color,.
Stripper 8 green glitter filled ankle strap shoes,
Salvatore Ferragamo Florence Black Snake Skin Closed Toe Pumps High Heel,Rebecca Taylor Womens Plum Leather Fabric Ankle Strap Platform Wedges shoes 7.5,SALVATORE FERRAGAMO Vara Suede Block Heel Pump UK 4 EU 36.5 US 6 C JS47 94,
Steve Madden -Keyshia Cole Collection Pink Stilettos,Follow on Twitter Follow on Linkedin More Content by Denise Prichard