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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Ralph Lauren Wedge Mule Black Suede 71 2,

Rockport Total Motion Point Toe Womens shoes Patent Stiletto Ladies Court Heels,shoes women decoltè decollete tacco alto scultura argeno Pleaser Voltage-01,Salvatore Ferragamo Black White Pointed Toe Mules Size 9.5 3A,Sam Edelman Women's Rae Ballet Flat, Black Suede, 5 M,

Sergio Rossi Black Sandals Size 5.5,Sam Edelman Womens Willa Nude Patent Ankle Strap Heels Size 5 (212642),Red Prada Slides Mules Classic Newly New Leather Now,Sergio Rossi women's heels pointed toe pumps shoes black leather Size UK 8-IT 41,SPRING STEP NOUGAT-B - NOUGAT Size - color ,

Salvatore Ferragamo Fashion Pumps bluee Satin Diamond Accent Heels US 5B,Sam Edelman Yaro Block Heel Sandals Tan Suede Woman’s Size 11 EUR 41,SALVATORE FERRAGAMO RENITA ACCIAIO 8.5us 575,

Salvatore Ferragamo New Eraclea Beige Womens shoes Size 10 M Sandals MSRP 575,REDUCED BNIB CARVELA KURT GEIGER BLACK GRADY SHOES Size 4 37,Stella McCartney Red Leather Plexi Heel Pump 6.5,SAS Tour Black Women's shoes,Sam Edelman Zola Pointed Toe Pump 11m Pewter Lizard Suede New w Box,Ru PRADA Ball Suede Ballerina Flats shoes Fog (Nebbia), Grey,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Sam Edelman Anthropologie Mary Jane Velvet shoes Women Pumps sz 8 Black New,Sam Edelman Womens stillson Leather Round Toe Classic Pumps, Tan, Size 10.0 Dw3a,Stuart Weitzman Diagonal Black Heels Womens US Size 6 B,RIEKER 43788 LADIES MID HEEL FLORAL STUD BUTTON SMART LEATHER CASUAL COURT SHOES,

Make sure you utilize all the big social media platforms such as:
Salvatore Ferragamo Dali Cacao Crocodile Mid Heels Size US 12 B, Instagram
Sanita Brown Leather Slip on Clogs Professional Nursing Work Women shoes 6.5M 37, Facebook
ROBERT CLERGERIE Ladies Snake Dress PUMPS 10.5 B Leather High Heels shoes France,Sam Edelman Womens Tristan Black Leather Pumps Size 10 (204142), Twitter
PRADA Peep Toe Patent Leather Wedges, 35 1 2, Pinterest

Sbicca Women's Marcy Dress Sandal,Ros Hommerson Kaitlin Heels 7.5 Brand New Never Worn. Beautiful,STUART WEITZMAN Womens Black Leather IRISES Crystal Slipper Heel Loafers 8 M,

Skechers Go Walk Lite Queenly Womens Slip On Cushioned Walking shoes - Chocolate,Samanta Brown Cowhide Platform Pump High Heels Womens Size 6.5 M shoes, NIB,Stella McCartney Cork Pump Sz 39,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Skechers Women's Reggae Fest-Trail Dame-Scalloped Collar, Engineered Skech-Knit,

Sebago Plaza II, Penny-Loafer, Black Leather B616100 Women,SCHUTZ Women's ATHANY Heeled Sandal,STEWART WEITZMAN BLACK    CLASSIC  Satin Dress shoes pumps 7 M worn once,SAS Freetime Size 7 M Teak color Women’s Comfort shoes RETAIL 157 USA MADE,
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Rebecca Minkoff Reed Womens Open Toe Leather Pumps Heels,

Stuart Weitzman Women's Nuquilt Heeled Sandal,RALPH LAUREN WOMEN’S BROWN SUEDE BALLET FLATS SHOE 40 US 9.5 MADE IN ITALY,Strive Hampton Women Nubuck Leather Black Sporty Ballet shoes UK Size 3 - 8,Solovair NPS shoes Made in England 3 Eye Black Greasy Ben shoes S017-CL3987BG,Pre-Owned Antonio Melani Bertah Black Wedge Heels (Size 9M),SANDALO CON TACCO CINZIA SOFT 712326,

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Rockport Frauen Pumps black Groesse 8.5 US 39.5 EU,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Skechers Seager Stat Womens Slip On Loafers, Sexy Womens Spring High Heel Pumps Party Dinner Zipper Buckle Strappy Work shoes,STUART WEITZMAN Black Open Toe goldtone Studded Booties SZ 8,SCARPA DECOLLETE PRADA LUSSO 1I294F red NUOVE 39,5 40 UK 6.5,
Rieker 41375-80 Ladies Womens Leather Square Toe Touch Fasten Mary Jane shoes,Stuart Weitzman Whichway Cyclamen Nappa Platform Sandals Size 9M H1014 , Easy access to information on all your services, pricing, and any specials you may be currently running.
Sexy Stripper Dancer 8 High Heel shoes w Neon UV Reactive Lined Platform, Stuart Weitzman Pocochain Black Sude Size 7M F370,SALVATORE FERRAGAMO BALLERINES FEMME EN CUIR NEUVES VARINA red 923,Sexy Women's Peep teo Platform Buckle Wedge High heel Slingbacks Sandals shoes,.
Steve Madden Daisie Womens Heels & Pumps Dark bluesh Patent 7.5 US 5.5 UK XQr, The ability to book an appointment easily and seamlessly straight from your website.
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Ruby Shoo Isla Heeled shoes Grey Pinstripe Size UK 6 EU 39,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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Sigerson Morrison Frauen Loafers Beige Groesse 10 US 41.5 EU,Stuart Weitzman Memoir Black Suede Strappy Sandals Orig 425 Sz 9 NEW,Rockport Cobb Hill Women's Petra Mary Jane Flat, Bordeaux, 6.5 W US,Stripper Pole Dancing shoes Patent Super High Heel Platforms Rhinestones Club,Sam Edelman Felicia Nude Beige Leather Bow Accent Ballet Flat shoes 7.5 New,.

With the Rare Marc Jacobs Black Leather Two Strap Platform Heels Pumps Brogues 40,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Burberry

Country/Region of Manufacture: United Kingdom Color:

Beige

Style: Strappy Heel Height: High (3 in. and Up)
US Shoe Size (Women's): 10

Stripper 8 lavender glitter filled ankle strap shoes,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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RED SIGNATURE SALVATORE FERRAGAMO ITALY, Sz 8 1 2 B,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Softinos Ballerina Ion washed red,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
Rene Caovilla authentic pre-owed excellent condition open toe hills 38.5, SAM EDELMAN AYDA CREAM LEATHER STILETTO HEELS SIZE 7.5M,Prada shoes - Elegant Brown Prada Pumps with gold Heel - 37.5 6.5 US Size - 400,Schutz Analira High Heel PUMPS Women's SZ 9.5 BM, BLACK SUEDE LEATHER, NEW 587,
 
Solovair Nps shoes Made In Angleterre Atztec T Bar Sandales S061-L1111AZCH,PRADA RED Flame Patent Leather Wedge Sandal,Stuart Weitzman Women's Access Heeled Sandal,Salvatore Ferragamo Brown Heel Pump Womens shoes Size 8 AAA,Steve Madden Women's Replay Ankle Bootie,Privileged Miami Teal Green Fringe Open Toe Strappy Tassel Sandal shoes 7-11,

Solovair NPS shoes Made in England 3 Eye Black shoes Ben Blind Eyelete S015-C399,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Scarpa bassa JANET AND JANET 37106 in pelle black - shoes women,S.Oliver Women’'s 22402 Closed Toe Heels White (White 100) 6 UK,Steve Madden Womens Amber Red Platform Heels shoes 7.5 Medium (B,M) BHFO 7646,SANDALE PRADA LUXUEUX 1XX229 black NOUVEAUX 38 38,5, SARAH FLINT FLATS PATENT LEATHER LANA SAND POINTED TOE BOW SHOES US7 EU37 NEW,Steve Madden styler black heels,Salvatore Ferragamo Lampio Crystal Slides women 7.5,Pumps San Crispino Tredteur Blockabsatz Echtleder brown Gr. 38,Pumps spitz COSMO PARIS Leder dunkelbrown T 38 top Zustand,Rieker 40085-14, Women’s Loafers bluee (Navy) 5 UK,,shoes women VINTAGE SALVATORE FERRAGAMO MADE IN ITALY ART.5025,. 
 
Simmi shoes Snake Print Thigh High Boots Size 4,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Repetto Cendrillon Patent Leather bluee Ballet Flats shoes - Size EU 39,

Salvatore Ferragamo Magnolia Kid Cream Leather Pumps Heels Italian shoes Size 9B,Stuart weitzman 375 Glitter Silver Pumps 8.5 See Notes,shoes women Tacco 10 Plateau  Bianco Pleaser QUEEN-03,Steve Madden Womens Marie Black Dress Heels shoes 7 Medium (B,M) BHFO 0559,Sam Edelman size 6 suede and snake skin heel. NEW,Rare Vtg Gianni Versace Jeweled Wine Red Suede shoes 38.5,.

SAS WOMEN'S SIMPLIFY DRESSY SLIP-ON LOAFER SHOE, MADE IN U.S.A.,Prada Opanca 55 Leather Slingback Pump,RALPH LAUREN COLLECTION RRL Embroidered Purple Velvet Ballet Flats US-9 EUR-39,SCHUTZ Women's Paolla Heeled Strappy Sandal White Block Heel Open Toe Pump,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salvatore Ferragamo Limited Edition sandal, exotic leather size 37 1 2,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Splendid LL1127 Womens Deandra Loafer Flat- Choose SZ color.,

Stuart Weitzman Leather Pumps w wrap around ankle strap & 3.5 heel,sz. 8 B,ROBERTO FESTA FOOTWEAR WOMAN FLATS SHINY LEATHER blueE - 6C65,Salvatore ferragamo calfskin and nabuck sneakers 02A9010686249 Bianco - Authenti,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Rainbow Multi color Black Fringe Mid Calf Peep Toe Boot Size 7 & 7.5, Salvatore Ferragamo Tiberia Snakeskin Peep Toe Pumps SZ 8,Stuart Weitzman, Leopard strap sandal high heel, size 7.5, fits like 8 or 8.5,
Stuart Weitzman Women's shoes Lace Pumps Heels Pointy Toe Pewter Silver- 7.5 M,Current specials and promotions
Steve Madden Frauen Dove Spitzenschuhe Slingback Leder Klassische Pumps black,Sam Edelman Womens Odila Black Leather Ankle Strap Heels Size 8.5 (192842),,Stuart Weitzman Marymid Bisque Suede Pumps Size 6M F3638,Stephane Kelian 495 dark brown suede wedge heel ankle strap pumps8 8.5,

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Pura Lopez Peep Toe shoes colour Tan size 40,

STUART WEITZMAN 9.5 Black Suede Satin Trim Getty Pumps, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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STEVE MADDEN GLITTERY (PINK SILVER) HIGH HEELS SIZE 5,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Schutz camel studded espadrille flats 9.5B,

Stuart Weitzman Stilts Pale gold Cipria Platform Sandals Size 9.5M B2301 ,SCARPA ANKLE SHOES PRADA LUSSO 3T5341 black NUOVE 39 39,5 UK 6,Soft Leather White Loafers Over sized Buckle Mules with Appliques 7 Free Ship,PRADA shoes Buckle d'Orsay PUMPS Heel Black Suede Pointy Toe Sz 38.5 EUC,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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