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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Stuart Weitzman black or brown Sling Back SHoes - Size 8.5,Stuart Weitzman brown leather sole platform shoes high heels 4 inches,Sexy womens mixed color point toe high heel stiletto casual party dress OL shoes,Ralph Lauren brown suede court shoes or pumps Leather lining + soles VGC 7.5,

Make sure you utilize all the big social media platforms such as:
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Special prices BNWT Genuine ZARA HIGH HEEL LEATHER SANDALS USA6_EU36_UK3, Facebook
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Red Satin Platform Heels Mens Crossdresser Drag Queen shoes Womans Size 12 13 14, Pinterest

Sesto Meucci golden Bronze Leather Mesh Sandal Sling Backs Peep Toe shoes 6.5EUC,Retro Ladies Open Toe Block Heel Punk Rock Summer Sexy Boots Sandals Fashion,Sam Edelman Eleanor snake print leather black women's high heels sandals 8 M,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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RUBY SHOO LIVIA Black Yellow FLORAL HEELS shoes 6 Wedding Christening,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Skechers Women's Bikers-Spirit Animal Ankle Bootie,Scholl Verbena black size 4, Easy access to information on all your services, pricing, and any specials you may be currently running.
Stuart Weitzman Prez Suede Knee High Boots, Rebecca Minkoff Jaden Platform Black Suede Size 8 MRSP 195,Salvatore ferragamo women shoes 7.5,Pre-owned YSL Tribute Sandals Heels In Nude 38 7 1 2,.
shoes MIDELETTE women Decollete black Verniciato 2311ABRVERNE, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the PRADA F W 2015 RUNWAY Black Calfskin Rubber Sidewall Oxford shoes IT37.5 US7.5,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: JC PLAY
Altezza tacco: Tacco medio (3,9-7 cm) Materiale: tessuto
Colore principale: bianco Occasione: Casual
Colore esatto: bianco

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Stuart Weitzman Women's Citysandal Heeled Sandal - Choose SZ color,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Salvatore Ferragamo Women's Badia 70 Leather Pointed Toe Pumps NWT,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.


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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Stuart Weitzman Eyebaton Pyrite Nocturn Peep Toe Platform Pump Size 8M B142 ,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Schutz Docia Mule in Black Leather HIgh heel POinted Toe Open Back Mule Pumps,

Prada Jeweled Satin Sandal Pumps Black 39.5 995,Sophia Webster Havisham Leo Crystal-Embellished Leather Platform Sandals 7 695,Sperry shoes shoes AN788 13045IT -50%,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Ros Hommerson Women's Tatum Leather Slip On Ballet shoes Pewter Nappa 74018,Current specials and promotions
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Soludos Women's Ibiza Classic LACE UP Sneaker, Nude 10 B US,Stuart Weitzman Women's Hiroller Heeled Sandal - Choose SZ color,Steve Madden Women's Cheryl Casual,shoes TWIN SET-SIMONA BARBIERI women Slip On black NATURALE Similpelle,Tessuto,SAS Free Time Tripad Comfort Women's Brown Leather Oxford shoes Size 11 Narrow,

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Steve Madden Royal bluee Suede Fringed Platform shoes 37 4.5 BN,

PRADA MIU MIU GLITTER PONY HAIR PUMPS SHOES SZ EU 38 US 8 Chunky Heel Slingback, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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