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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Steve Madden Varcityy gold Stiletto Pointy Toe Pumps 5,SCARPA DECOLLETE PRADA LUSSO 1I462H black CLgoldFILLA NUOVE 39 39,5 UK 6,Sam Edelman Womens Patti Black Leather Ankle Strap Heels Size 9 (144239),Prada Brown Velvet Moc Toe Smoking Loafers 37.5 ,Rag & Bone Women's Kenton Leather Black shoes NIB Size 40 EUR 10 US,

Stuart Weitzman Sultry Mid gold Glitterati Strappy Stiletto Size 10M,River Island Black Leather High Heeled shoes 'Wippy' • Size UK6 EUR 39 •,Ros Hommerson Valeda - Women's Pump Silv pwtr - 10.5 Ss,Rockport Womens STO7H65 Dress Pump 11(B)- Pick SZ color.,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Skechers Women's Cleo-Star Daze-Metallic Engineered Knit Skimmer Ballet Flat,Roberto cavalli heels black alligator embossed heels size 7,Puma Mcqueen Heel High Heel Wedge Alexander Mcqueen shoes NEW UK4.5 UU37.5,Salvatore Ferragamo snip toe sling backs with kitten heels. Size 8.5,shoes FRAU Woman black Natural leather 58M3-NE,.

Stuart Weitzman Marvel Black Womens shoes Size 5.5 M Heels MSRP 598,Steve Madden Women's Strappy Tie Up Black Stiletto shoes Size 8.5 Reg. 99,STUART WEITZMAN TODAY SAND MINI GLITTER 9 335,SJP by Sarah Jessica Parker Women's Meteor Sneaker - Choose SZ color,.

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Pumps Chloé Women - Leather (CH31080A5A39L7),

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Serio Rossi Snake Olive Green PLATFORM Sandals 39 8.5 Womens New Read Details,STUART WEITZMAN Slides peep toe slip On Canvas wedge shoes 7.5 M NEW,Steve Madden Pumps 40 PredO black Mit goldenen Nieten Neu Conley’s,PRADA Sequin Paillette Open Toe Slingback Platform High Heel Sandals shoes 950,SCHUTZ Athany Prata Silver High Ankle Strap Single Sole Sexy Heeled Dress Sandal,

SALVATORE FERRAGAMO ITALIAN LEATHER SLIP-ON LOAFERS 7.5 Black,Ralph Lauren Wedges Purple Label,RAXMAX Designer Ladies Camel Perforated Sandals -,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Schutz Rebecca Lipstick Red Nubuck High 6 Heel Stiletto Platform Sandal Pump,Solovair NPS shoes Made in England 5 Eye Black American Bred Square shoes S057,Stuart Weitzman Fandangos Brown Suede Fringe Slingback Heel Sandals sz US 8.5,Stuart Weitzman Women's Sz 11M Natural leather Slide Sandal with gold Buckle,Sarto by Franco Sarto Women's Edana Sandal,Schutz Juliana Dress Sandal Red Crocodile High Stiletto Heel Single Sole,STRIKE FIRENZE women shoes bluee suede lace up with perfored brogue. Light sole,Stuart Weitzman Sultry silver Glitterati Evening Sandal Size 7M B1694 ,Soludos Leather Platform Smoking Slipper - Choose SZ color,

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Make sure you utilize all the big social media platforms such as:
Stuart weitzman womens shoes size 5.5, Instagram
Steve Madden Daisie Womens Heels & Pumps Dark bluesh Patent 9 US 7 UK fve, Facebook
Stuart Weitzman Supersonic Suede Flat,shoes ENJOY women Sabot blue 8062204-3280BL, Twitter
Propet Women's Sandal Elon WSV003P, Pinterest

Rachel Zoe Metallic Silver Stilettos Heels,Scarpa bassa BARRACUDA BD0680 in pelle blueette - shoes women,Ruby Shoo Dee Mint & Peach floral & Spot shoes UK 6,

Pu Leather Women Pumps Bowtie Square Shape High Heels Wedding shoes,Stuart Weitzman Platform shoes 11 M Pumps Peep Toe Metallic Chrome,Salvatore Ferragamo Saks Fifth Ave Dark Brown Kitten Pumps Size 6C Heels,

Sexy bluee bluee bluee Holographic Glitter Platform 8  High Heel Stripper Dancer shoes 5f379d

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Stele Women’s Leather Inside Outside Black Heels Size 37 Made in ,

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Stuart Weitzman Black Patent Leather Slingback Peeptoe Platform Heels ,sz. 9 M,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Pumps Balenciaga Women - Fabric (524884W0600),Stuart Weitzman Red Satin Heels, 10M, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Rockport Women's Kapurple Dress Pump, Sam Edelman Women's Loraine Silver Lea Loafers Size 9.5 M,shoes women Decollete Tacco 12 Plateau  Bianco Pleaser BLOODY-12,Prada Patent Block-Heel Buckle Pump, Black -40(EUR),Rieker Women’'s 46375-10 Closed Toe Ballet Flats bluee (10 10) 3.5 UK,.
Rampage Silver Glitter High Heals Woman's Size 61 2, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the SAM EDELMAN ARIZONA BLACK SUEDE FRINGE PEEP TOE SIDE ZIP HEELS SHOES WOMEN'S 5 M,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Pleaser

Heel Type: Stiletto Style: Platforms & Wedges
Heel Height: Very High Heel (4 1/2 in or More) Width: Medium (B, M)
Material: Synthetic Color:

Blue

Features: Glitter Occasion: Clubwear

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Rachel Zoe Leighton Suede Mule, 6, Brown,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Stuart Weitzman Women Heels Size 5.5 B gold Style 15024 Hell Height 2.75 Inches,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Salvatore Ferragamo Women’s shoes, Heels,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes PAPILLA women DECOLLETE black PU 630-CAM,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Stuart Weitzman Queen White Patent Leather Stiletto Size 9M B1059 ,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: STRETCH YOUR LIFE SCHUHWERK FRAU ÜBERSTREIFEN LEDER SCHWARTZ - EDAF,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

RALPH LAUREN Brown LEATHER Pointed Toe SLINGBACK shoes HIGH HEELS 9B,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Softinos Ballerina Ion washed red,Current specials and promotions
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Salvatore Ferragamo Emy Patent Leather Ballet Flat,Sergio Rossi mules, slides Sz 39 purple sandals mules,Ras shoes 830352 RedxMulticolor 35,Sperry Women's Authentic Original Boat shoes, Black, 5.5 M US,Rebecca Minkoff Reed Womens Open Toe Leather Pumps Heels,

Stuart Weitzman Platform Booties High Heel,Stuart Weitzman Black Leather Platform Pump Round Toe Heel Womens shoes SIZE 9.5M,Sam Edelman Dori Pointed Tow Mesh Pump,
 
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Sam Edelman Women's Gilda Flat Sandal,

Ruby Shoo Maisie Court shoes 3-9 bluee Black & White Faux Suede Flower Corsage, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Salvatore Ferragamo shoes Size-9 C UK-6 Eu-39 Suede Woven Raffia Open Toe Wedges,shoes DgoldTHYD women DECOLLETE blue Tessuto 1532CAM-BL,SAM EDELMAN LORISSA CREAMY BEIGE SPIKED RHINESTONE PUMPS SIZE 9,St John shoes Womens Size 6.5 B Slingback Dressy Heels Pink Leather,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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