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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Soft Style Women's Dezarae Dress Pump, Leopard Grosgrain, Size 5.5 US 3.5 UK,Sofft CAIT New Studded Clog Mule Comfort Wedge Leather 11 as 10-10.5 Brown USA,RARE Victoria Beckham Black Leather Pointed Metal Stud Detail shoes Size 38,SALVATORE FERRAGAMO OPEN TOE SHOES 91 2 RED LEATHER,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Sam Edelman Anthropologie Mary Jane Velvet shoes Women Pumps sz 8 Black New,shoes pointed court Pocar womens elegant high heels bluee 36,SALVATORE FERRAGAMO BOUTIQUE BROWN LEATHER PUMPS gold TONE BUCKLE WOMEN'S 9 A,PRADA shoes pumps ballerinas black leather lacquer Sz UK 6 EU 39,
Make sure you utilize all the big social media platforms such as:
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shoes Marithé François GIRBAUD modello Parca Indigo taglia 38, Facebook
Sexy Tinted Platform w Rhinestones 8 High Heels Stripper Dancer gold shoes,STEVE MADDEN SWERVEY GREEN SNAKE PLATFORM BOOTIE SIZE 7, Twitter
Sexy Womem Peep Toe Platform High Heels Stielttos Rivet Gothic Nightclub shoes, Pinterest
Sebago Docksides, Sand Suede 7000510 vorher 579-63 Velourleder Sand Suede,Rockport Cobb Hill Alicia with New Balance Tech Black Ankle Strap Heels New 11 M,PRADA SHOES, 4'' FLATFORM CALZATURE women, SIZE 36.5 , USED(ONETIME WORN),
SoftWalk Women's Napa Ballet Flat - Choose SZ color,Salvatore Ferragamo SE 693 Black Suede Fashion Sneakers 9.5 B Made In ,STEVE MADDEN BEL-AIRE BLACK LEATHER SANDAL SIZE 6,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Sperry Women's A O Vida Boat shoes in Metallic pink gold,
Stella McCartney Binx Loafer Platform Size 40 7,Stuart Weitzman Mules Sandals Pink Snakeskin Effect Kitten Heel Bow shoes 7B,Stuart Weitzman Snug Suede Ankle Heel Booties Black Suede 6.5 6 1 2 M Kitten 1,Shelly - Royal bluee Satin Paris Hilton, Pump, Platform, Wedding shoes OVERSTOCK,
SOLD OUT Italian high heels - Black Leather Boots 1969 - 39,Salvatore Ferragamo Women's Brown Leather shoes Heels 7M,Schutz Ingry Women's Ankle Boots SIZE US 8.5 M Black Suede High Heels Lace Up,
Spring Step Bolivia Medium Brown Leather Cushioned Clogs Size 37-40 (US 6.5-9),
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Ruby Shoo Erika Black & White Ankle Boots,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Sergio Rossi Womens Peep Toe Leather Pumps Silver Metallic Brown Size 37.5 7.5, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Sebago Women's Plaza Ii Penny Loafer,, clients have the ability to book an appointment straight from...
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RALPH LAUREN COLLECTION Western bluee Cream Leather Wedge Heel Sandals 7.5B ,STUART WEITZMAN SZ 6.5 SS Black Quilted Leather and Patent Captoe Flats New,
Slipper Loafer Dirndl pink Besteickt mit Wappen nude Trachten,
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Some smart local businesses for salons to partner up with are...
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STUART WEITZMAN BLACK SLINGBACK SIZE 9M, SERGIO ROSSI CHAIN MAIL LEATHER SANDALS EU 38 UK 5 US 8,
Spenco Alicia Women's Leather Supportive Slides Black - 6, Make-up Artists
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Reg 400 Authentic Tory Burch Womens Stilletto Leather Size 9 1 2M, Jewelry Shops
Sperry Women's Sayel Away Boat shoes,Stuart Weitzman Red Satin Heels, 10M,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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STEVE MADDEN TIPSYYY BLACK PUMP SIZE 5.5,PRADA Ladies Lluella Ballet Patent shoes size EU 37.5,Sesto Meucci Women's Pump Heels Dress shoes Size 7.5 B Red Leather ,Stefani Collection Women's Niece Pump, Camel Kid Suede, 11 M US,Prada Classic Brown Suede Leather Hidden Platform Heel Pump Size 39 Toe NIB 750,Pu Leather Women Pumps Fashion Elegant Thick Heels Ladies Dress shoes,
Stuart Weitzman Black Tortoise Print Perforated Leather Size 6M WornOnceLikeNew,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Skandals Sweden NewYork Clogs Mules Red Maroon Leather Womens Size 6 EU 36,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Pre Owned Versace “Palazzo” Medusa Head Black Stiletto Pump Heels Size 38.5,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Sioux Men's Callimo Moccasins Beige Beige (Antilope Cognac 004) 9 UK,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Sexy Shark Teeth Glitter Platform Stiletto Sandals High Heels shoes Adult Women,
Sperry Women's Seaport Penny Loafer,Stuart Weitzman Womens Curvia Black Dress Pumps shoes 7.5 Medium (B,M) BHFO 2676,Size 10. Steve Madden, Leopard Pumps,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
RegettaCanoe, Black Candy Wedge - Women, US Size 8 UK Size 6, Sergio Rossi Size 38 Platform Lace up Evening Glitter shoes New Formerly Rrp,Rockport Charis Black Heel US 6.5 W,
Steve Madden Womens Jill Closed Toe Mules, camoflage, Size 7.5 IHww US 5.5 UK,Current specials and promotions
S.Oliver Women's 5-5-22408-22 022 Closed-Toe Pumps Black (Black Nappa 22) 7 UK,Steve Madden Womens Wagner Solid Boots Ankle Stilettos Heels BHFO 2679,,RANGONI OF FLORENCE ITALY BROWN BLACK DESIGNER WOMAN'S DRESS SHOE EUC SZ 8AA,shoes blackFUMO women DECOLLETE DA women BEIGE Pelle naturale LUISA-VERNU,
STUART WEITZMAN DARK NAVY blueE CANVAS LEATHER SHOE SIZE 8.5 AA HEEL 1.5'',Stuart Weitzman NWOB Black Satin High Heel Open Toe Slingback shoes Heel 5.5,shoes Pumps Super High Heels Suede 37 Black 7 Poletto fancy glamgoldus fashion,shoes women DECOLLETE LACCIO CLOCHARME TC 60 CAMOUFLAGE LASERATO DS17CC13,Stuart Weitzman Muse golden Dore Patent Pump, Size 9M,
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Sperry Top-Sider Women's Harbordale,Platinum Woven,US 11 M,Stiletto High Heels Pointed Toe Buckle Strappy Ladies Booties Pumos shoes PLUS,Skechers Women's Washington Closure Slip-On Loafer,Sexy Platform Stilettos Glitter Upper Lace Pumps High Heels shoes Adult Women,.
STOKTON SCHUHWERK FRAU ÜBERSTREIFEN STOFF SCHWARTZ - 626C,
SCHUTZ Thalyta Platform Grape Purple Suede Retro Ankle Strap Flatform Sandals, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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STEVEN by Steve Madden Women's Naylor Heeled Sandal - Choose SZ color,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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