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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Schutz New Primm Heel Peach 8.5,Stuart Weitzman Slide Along Slip On Mules, Cava Foil Nappa, 9.5 US,Sophia Webster Hallie Over the Knee boots Aztec Neiman Marcus Retail 1195,SPERRY TOP-SIDER Florina White & Tan Wedge Espadrille Sandals Womens Sz 11,

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Steve Madden Women's Conspire Bootie,Prada Brown Leather Stacked Heel shoes 37.5 7.5 Excellent Condition,Proenza Schouler Lambskin Curved Silver Heel Pumps Black 8.5 595 NIB,Sexy Elegant Ladies T-Strap Leather Pumps High Heel Party Court Dress shoes Size,STUART WEITZMAN ANNABELLE RED QUASAR PLATFORM PEEPTOE PUMPS 6.5 M 398,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Salvatore Ferragamo shoes navy with gold bows 8 1 2 B 1 6 8 heels,Sbicca Women's Renata Wedge Sandal,Prada shoes Womens Black Patent Leather Loafers Size 11 41 Beautiful Condition,Scarpa bassa MARTINA 6577 in camoscio carbone - shoes women,Sexy Elegant Pleated Strap Platform Stiletto Sandal High Heels shoes Adult Women,.

RESTLESS SOLE Cowboy Leather MULE Size 8 M Women's,Salvatore Ferragamo Leopard Varina Flats Size US 7.5 Regular (M, B),Steve Madden Fuego Lace Up Peep Toe Bootie Red w Black White Laces NWT,SCHUTZ Women's RASHNE Heeled Sandal - Choose SZ color,.

SJP by Sarah Jessica Parker Gelsey Ballet Flats 180, Brown, 7 US 37.5 EU,Sperry A O Blond Woven Boat shoes - SIZE 5.5,Rockport Total Motion Kapurple Leather Pumps, Women's Size 9W, Black,Sperry Women's Oasis Loft Boat shoes - Choose SZ color,Salvatore Ferragamo Vara Bow Patent Leather Pump 6.5 B (Bisque),Stuart Weitzman Women's Heist Dress Pump,.

Sandgrens Swedish High Heel Wooden Clogs for Women Brett Black (Dark Base) 36,

Skechers BOBS from Women's Bobs World Slip-on Flat,Salvatore Ferragamo Beige Leather shoes Pumps Kitten Heels Size 8 AA,Salvatore Ferragamo Boutique Black Patent & Leather Pumps Size 6.5 B,SEBOY'S SCHUHWERK FRAU LOAFER LEDER white - 4012,

Steve Madden Women's pinks Sandal,Roman Sexy Breathable Mesh Rivets Boot Sandals,Sbicca Womens Kingaa Black Heels Size 8,Red valentino Woman shoes Yellow Flowers Size 40,Salvatore Ferragamo Cognac Brown Leather Pumps Heels shoes Womens Size 9 ,

Sexy BALLERINE tacco 6 cm ZEPPA dal 36 al 41 black cinturino FIOCCHETTO glamour,Stuart Weitzman Nunaked Women's Evening High Heels Sandals Multi black Size 7.5 W,Salvatore Ferragamo Two Tone Red Leather Pumps Hardware Detailing Sz 8.5 2A,

Sarah Chofakian Women's Heels Size EU 38 (UK 5),PRADA DAMEN LEATHER BALLET FLATS BALLERINAS NEU black 329,RARE EUC BALLY FRANCE Snakeskin Python Pump US Women's US 7.5 - 8 Marked 5.5 EE,Steve Madden Women's Gavell Heeled Sandal - Choose SZ color,Sexy 5 1 2 strappy back zip ruched ankle strap sandals,Seychelles Women's Powerful Loafer - Choose SZ color,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Skechers Women's Kiss Secret Wedge Pump,Rebecca Minkoff sandals silver white nude Leather Size 7.5 US,Sam Edelman Womens Levonne Faux Fur Round Toe Mules, Red, Size 6.0,REGARDE LE CIEL Open Toe Tan Leather Platform Heels Size 11 US 41 EU Strappy,St. John Wheat Beige Metallic Leather Pumps SZ 6.5 B shoes Made in ,RUBY SHOO Black Floral HEELS HIGH shoes 7 EVENING WEDDING,SERGIO ROSSI antracit navy suede wedge heel pumps shoes size 37 us 7 70 cm heel,Prada Navy bluee Patent Heels - great condition,PRADA Womens Nude Patent Leather Peep Toe Platform Heels UK4.5 EU37.5 US7-7.5,

Stuart Weitzman Womens Slingback Wedge Snake Print Cork Peep Toe Bow Sz 8 M,Sam Edelman Womens Hazel Black Pumps Size 7.5 (209094),Rieker 41385 - Weiss 81 (White) Womens shoes 38 EU,Slipper 181 in black patent,

Make sure you utilize all the big social media platforms such as:
SALE-Steve Madden HEARO Black Size 8.5 High Heel Platform Leather shoes, Instagram
Red Cherry Milly-02 Heels - Yellow - Sz 7.5, Facebook
SALVATORE FERRAGAMO VARA BEIGE LEATHER HEELS PUMPS SHOES 8 AA Bows,SOFTSPOTS - NEIMA BLACK PATENT HEELS -Size 9 W, Twitter
Salvatore Ferragamo Womens shoes Size 8 bluee Striped Fabric Heels, Pinterest

Repetto Rare Limited Edition Premiere black silk satin with charms US 6 EU 37,Propet Jana Clogs - Black - Womens,Ruby Shoo Katie Red Womens Hi Heels shoes,

SALVATORE FERRAGAMO Nude Patent Leather Peep Toe Wedge Signature Bow Size 8.5 B,Salvatore Ferragamo Parigi Leather Driving Hot Pink Loafer shoes 595 Size 9.5 M,Stuart Weitzman Spain Black Size 9 1 2 N GW87076 Low Heels,

SJP by Sarah Jessica Jessica Jessica Parker Women's Glass 70 Dress Pump - Choose SZ color cb3d6c

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

shoes CINZIA VALLE women Ballerine black Pelle naturale 7998-NE,Schutz Robin Black Leather Tie Up Cut Out High Heel Open Toe Dress Sandal,

Propet Women's Aurora Sandal, Olive, 9.5 Wide US,

Stella Mccartney Silver Elyse shoes size 7,Rockport Women's Caden Dress Pump,PRADA Multicolor Canvas Ballerina Flats Size 36,Sigerson morrison laminated nappa mules SM PRAMOD Silver - Authentic,
Salvatore ferragamo womens flats lazer cut bronze size 7 org 698. worn once,S.Oliver Women's 5-5-24420-32 210 Closed-Toe Pumps Grey (Lt Grey 210) 3 UK,Ralph Lauren Woven Peep Toe Black Suede Leather 995 8 B gold Brass Chain Heel,
PRADA MILANO Lt Brown REAL SUEDE Hi-Heel Hidden PLATFORM PUMPS shoes EUC 6.5M 37,

PRADA Women Sandals wedge US 6 1 2 EU 36 1 2 M Patent Leather Light Brown shoe,Seychelles Fury Sandal Olive Suede Size 8 MSRP 110,Sebago B633267 Womens Maleah Two Eye Boat shoes- Choose SZ color.,Reed Krakoff two-tone leather and patent-leather oxford pumps Size 9.5,SOLE SOCIETY Womens Jessibel,STELLA MCCARTNEY LADIES CREAM FABRIC LACES WOODEN SANDAL SHOE STILETTO UK 6 (39),

Seychelles Special Edition Whiskey Leather Solo II size 7,Rare and amazing set of 2'court shoes jc de castelbajac pour free lance 39,Sexy Women High Stilettos Heels Pointy Toe Multi-color Slip on Party shoes Size,Steve Madden Women's Slithur Dress Sandal - Choose SZ color,STUART WEITZMAN Brown Suede Perforated Leather Kitten Heel Pumps - Size 5-M,SCHUTZ SZ 5 B 36 GLITTER LEATHER PUMPS HEELS SHOES,

Solovair NPS shoes Made in England 4 Eye Black Grain shoes S032-L4995BKGRN,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Sperry Top Sider Women's LAURA Driving shoes, Sbicca Women's Macos Wedge Sandal,Restricted Womens Darla Fashion Suede Wedge shoes,RALPH LAUREN PUMPS 5.5 B WHITE SUEDE BROWN,
Prada black suede kitten heel shoes 36.5,Sofft CAIT New Studded Clog Mule Comfort Wedge Leather 11 as 10-10.5 Brown USA, Easy access to information on all your services, pricing, and any specials you may be currently running.
Rockport Women's Total Motion Salima 2 Piece Black Pump Size 8.5W CH1875 NEW, Sergio Rossi Black Satin Strappy Cocktail Sandals Size 7,Stuart Weitzman Pumps Black Suede 10.5 F720,STUART WEITZMAN 5 Peekamid Black Leather Heels Pumps,.
Ralph Lauren strappy brown heels 9-1 2, The ability to book an appointment easily and seamlessly straight from your website.
Stuart Weitzman Green Patent leather square Toe pumps Size 9 Womens, Salvatore Ferragamo purplec Suede Driver Ballet Flats,SCHUTZ Cadey Lee Dress Sandal Mouse Grey Nubuck Two Peice High Heel Sandals,PRADA Sport Size 7.5 Black Leather Mules Slip On Flats shoes 37 1 2,shoes blackFUMO women Ciabatte black Tessuto MULES393,.
PRADA mules SlipsOn 38 7.5 Brown, Great Condition, Links to your social media pages to build your online following.

SAM EDELMAN SCOTTI MULE IVORY SNAKE SKIN HEELS SIZE 7.5,

Stuart Weitzman Hurryup Pewter Sparkle Lame Platform Heel Size 9M RH13241 ,Prada Women's Brown color Block Leather Heels Size 39,SOL SANA shoes Porter Hell II Sage Suede,Steve Madden Women's Tammy Platform Dress Sandal, - Choose SZ color,Stuart Weitzman Nudewrap Navy Suede Lace Up Evening Sandals Size 8.5M D2595 ,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sergio Rossi Off White Satin Open Toes Hills Size 39,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

SJP by Sarah Jessica Parker

Style: Pumps Manufacturer: SJP by Sarah Jessica Parker
Size Type: Regular MPN:

Glass 70

US Shoe Size (Women's): Multiple Variations Model:

Glass 70

Sam Edelman Women's Jolene Heeled Sandal,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Ruby Shoo Molly Jungle Wedge shoes,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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REBECCA MINKOFF Gavra Mule Women's White Patent Leather Boho Heel Bootie Sz. 8.5,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Salvatore Ferragamo women platform black suede leather pump shoes us 6.5 eu 37.5,Stuart Weitzman Fringe Clarisa Black Velvet Ankle Strap Pumps Size 8M E767 ,SJP VERO CUOIO HANDMADE ITALY Womens Heels Sandals,Grey Wht ,Size 8.5, 0024,STEPHEN Made in Black orange Leather Kitten Heel Slingback shoes Sz 37,Seychelles FURY Womens Fury Dress Pump- Choose SZ color.,Rare Christian Louboutin Heels Worn for a Hour Ron Ron Pink Glitter Size 39 100,

Sperry Women's Crest Creeper CVO Sneaker - Choose SZ color,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Salvatore Ferragamo Metallic Pumps Heels Womens 9.5 4A Narrow MINT,Schutz Mirabella LightWood Nude High Heel Peep Toe Platform Sandal Fringe Detail,SEBASTIAN Made in high Heel boot Leather black color size 7,Steve Madden Opticall Multi Suede Heels Pumps 7 NIB NEW,Red heels suede and leather size 6 Topshop,Propet Women's Mary Lou Mary Jane Sneaker White Navy 9 M US,.
 
Stuart Weitzman Womens Barrio Silver Ankle Strap Heels Size 10 (204213),Stuart Weitzman Black Canvas & Patent Leather Peep-Toe Pumps (Size 8.5US),Ron White Size 9 1 2 Silver Kitten Heel Pumps,Sacha London Black Suede Metallic Heels Size 8, STUART WEITZMAN FOOTWEAR WOMAN DECOLLETE LEATHER RED - 9B57,shoes TIFFI women GR70 60S NAPPA black STIVALETTO TRONCHETTO MADE IN ITALY PELLE,Rockport Total Motion Adelyn women Ballerine Basse Balletto in pelle Donne,STEVE MADDEN Platform Avory Heel Ladies 8.5 M shoes Black gold New in Box,SALVATORE FERRAGAMO women pumps 7 1 2 AA Silver solid gancini bit Leather NWD,SAKS FIFTH AVENUE 2 TONE BRONZE METALLIC PUMPS 8M,,Prada Shimmer Silver Heels Sz 7 Eur 37 1 2 Cinderella,. 
 
So Free Womens High Heels Size 37 US 6.5 7 Black Textured Zipper Pointed Toe,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Stuart Weitzman Women’s Red Satin Pump Formal Holiday Heel Size 5.5,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SINGH S MADAN Pumps Peeptoes High Heels Gr. 37 taupe neu 182892,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Pumps für Frauen Pfennig 12,5cm Spitze mit Schnürsenkeln von 34 bis 43 QT1 GER,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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STEVE MADDEN LOWERY LEVRAGE gold PUMP SZ 9,Current specials and promotions
Sofft Madeline Coral Suede Womens Size 9.5 NIB,SCARPA DECOLLETE PRADA LUSSO 1K775D black NUOVE 40 40,5 UK 7,,SAM EDELMAN Black Suede South Western Fringe Indian Wood Wedge Heels 6M Cute,Salvatore Ferragamo pumps beige black Sz 9.5 genuine leather slip on 2” Heel,

Sam Edelman Heels Size 6.5 Nude And Black Combo,Prada high heels with crystal,Stuart Weitzman Barebraid Ankle Strap Sandal Leather Heels shoes 9.5 M NIB 435,Schutz Nivia Bright orange Feminine Slender Heel Single Sole Tie up Wrap Sandal,Reiss 'Clarence' Espadrille peeptoe Wedge lace up boot with dust bag size6 BNIB,

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Sebago Women's Nashoba High Boot Waterproof Rain, Brown Leather Wp, 5 M US,

PRE OWNED JIMMY CHOO PEEP TOE PUMP SIZE 37.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Prada Leopard Print Calfskin Pumps, Size 36.5, NEW,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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