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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Ralph Lauren brown and ivory high heels, size 4,
Steve Madden Sinclaire Black Suede Mule Block Heel Size 8,Sam Edelman Women's Fantine Boat shoes - Choose SZ color,Sarah Flint Rachel Women's Heels Black Wave,Sizzle Cgoldnado Pumps Black with Rhinestones Size 9 New,
Steve Madden Black Fringly-R Suede Leather Pumps Sandals SZ 81 2- NIB,SOFFT Womens Sz 7 M Platform Heels 3 Taupe Patent Leather and Suede shoes WOW,SHOOT Women’'s Ballerina Ballet Flats Grey (Grey) 41 EU,Skechers Women's Parallel-Dusk Ankle Bootie - Choose SZ color,Stella McCartney Womens Star Binx Silver Casual shoes 35 Medium (B,M) BHFO 8509,
STEVEN BY STEVE MADDEN black,Rachel by Rachel Roy Womens Size 7.5 M slip on open toe high heel,shoes, STARRYBOARD, black leather, round toe, 1 1 2 wedge SZ 11 xw,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Prada Womens shoes Size 36 5 Brown Solid Leather Slingback Pumps Heels,Size 37 7 VALENTINO GARAVANI Rockstud Flip Flop Thong Sandals,Salvatore Ferragamo Women bluee Heels shoes 6.5B Pre Owned GQ,Stuart Weitzman Women's Histrung Wedge Sandal,
Make sure you utilize all the big social media platforms such as:
Rivieras Napoles - comfy trendy Unisex Slipper shoes Half-shoe Loafer - NEW, Instagram
Schutz Black Catelyn Strappy Tie Up High Heel Single Sole Dress Sandal Pumps, Facebook
Pre-owned Giuseppe Zanotti heels 38 1 2 cream in color. Worn only twice,Purple Canvas Fluevog Big Presence Desmond Pumps 6, Twitter
Prada shoes Black and Silver ,6.5 .36.5, Pinterest
SERGIO ROSSI gold SNAKE SKIN HEEL PUMPS 37.5 BRAND NEW IN BOX,Stuart Weitzman Studded Bow Brown Pumps Pointy Vintage 80s 8.5 Smyth Bros shoes,SALVATORE FERRAGAMO 689 RED LOGO BOW LEATHER SANDALS (8.5) 103364,
S.oliver women's slip-ons, Black, Rubber Sole, leather insole NEW,pink Petals by Walking Cradles Womens Caliente Fabric Round Toe Ankle Strap C...,RAVEL Orlando Embellished Stiletto Sandals BNIB,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Ralph Lauren Women’s Wedge pumps Brown Suede shoes US 9.5,
Prada Milano Heels Strappy Bow Tie Cream color Size 7.5-8,SCHUTZ Women's ATHANY Heeled Sandal,Stuart Weitzman Womens Turningdown Tan Sandals Size 4,Schutz Taise Ruched Mirror Mesh Bootie - Black,
Privileged TBT Black Open Toe Corset Lace Up Platform Ankle Boot shoes 6.5 Heel,Ruby Shoo Micah Lace Up shoes Floral Bordeaux Work Office UK 2- 9 EU 35-42,SONIA RYKIEL GREY HIGH HEEL PUMPS SHOES OPEN TOE WITH PLATFORM SIZE 8.5 IT 38.5,
Prada Mary Jane Black & Brown Leather Platform Flare Pump Heel shoes SZ 38 7.5,
SERGIO ROSSI BLACK LEATHER CLASSIC PUMPS Sz 37.5M MADE IN ITALY,Spring Step Amanda Black Brown Python Leather Medium Wedge Size 35-42 (US 5-11),Preen By Thornton Bregazzi Women's Stiletto High Heels Black Suede US 7 M 485,Sakroots Women's Jayla Flat Short Bootie Grey Owl Size 6.5 M,SANDLES PLATFORM WEDGE IMPORTED FROM BRAZIL ELEGANT AND SEXY Size 38,SALVATORE FERRAGAMO snake skin embossed leather pumps shoes 7.5 AAA MINT,
SHOES COURT SHOES JANET & JANET - SIZE 36 - TBEG,shoes ballerina demon donkey flat iron fist iron fist,Ruby Shoo NEW Carla black floral ankle strap high heel flower shoes sizes 3-8,Pu Leather Women Sandal Square Rhinestone Heels Wedding Party shoes,Rebecca Minkoff Hudson Perforated Wedge Mule Black Sz 9.5 New,SERGIO ROSSI WOMAN HIGH HEELS PUMPS SHOES SUEDE CODE A50311-MAFZ51-1000-110,
St John Knits color Black Patent Leather shoes Size 9.0 New with box MSRP 220,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Stuart Weitzman Black Crocodile Stamped Patent Leather Fever Pumps - Size 7.5,ST JOHN KNITS KITTEN HEELS SIZE 9.5B MADE IN ITALY, Easy access to information on all your services, pricing, and any specials you may be currently running.
Salvatore Ferragamo Women Slip On Pumps shoes Black gold Buckle Size 8AAA Narrow, SALVATORE FERRAGAMO MY QUILTED 40 CACAO 10us 425,shoes women sandals Vince Camuto,Prada Silver Patent Leather Us Size 9.5,.
Rachel Zoe Carina Cobalt bluee Suede Pointed Toe Heels Metal Asymmetrical Sz 7, The ability to book an appointment easily and seamlessly straight from your website.
Rieker 43722-35 Ladies Leather Womens Bow Touch Fasten Block Heel shoes Red, RDC9632 Authentic Size 40 Jimmy Choo Black & gold Ombre Romy Pumps,pink Petals by Walking Cradles Women's Bradford Pump,SAS Women's Walk Easy - Wide Casual shoes,Steve Madden Red Open Toe Leather Heels Size 7,.
Ron White All Day Women’s Pumps Heels Size 38.5 M Suede Beige , Links to your social media pages to build your online following.
Stuart weitzman heels size 7.5 M,
Prada Tweed Pumps Brown Multicolor Peep Toe Womens Designer shoes Sz 36.5,Steve Madden Daisie Pointed-Toe Pumps 99,Sergio Rossi beige nude leather classic cap-toe pumps6.5 7,Rockport Womens Daisey Mary Jane Flat- Pick SZ color.,Sam Edelman Women's York Pump - GREY,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Sexy Womens Super High Slim Heel Platform Sandals Ankle Strap Nightclub Date Hot,, clients have the ability to book an appointment straight from...
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Rieker Women's 53768 Low-Top Sneakers 6.5 UK,Reduzierung Wonders 33156 moccasins lack palo,
Salvatore Ferragamo Green Calf Suede Womens 8.5 C Heels Booties Tassles Lace Ups,
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Sam Edelman Women's Felicia Ballet Flat,
Sebago Women’s Plaza Ii W Moccasins Brown (Dk Brown 901) 3.5 UK,
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Some smart local businesses for salons to partner up with are...
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Stewart Weitzman 9 Sandal shoes Rainbow gold Tinsel Spain Plaid, Make-up Artists
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Rupert sanderson Point-toe Suede Flats, Jewelry Shops
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Red_Valentino Pale Pink Ballet Sneakers 38,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes PAPILLA women Decollete BIANCO Pelle naturale 2070VIT.BI,
Prada Trendy T-strap Heels shoes 41 EUC Made in ,Preowned 695 BRIAN ATWOOD LUZ Hot Pink Open Toe Patent Wedge Pumps EU40 US9.5,SALVATORE FERRAGAMO 7AA Silvana LT Grey Calf 1.25 in. heel sq toe Made in ,STEVE MADDEN PORTT TAN MULTI PUMP SIZE 9,STUART WEITZMAN Women's Nude Patent Leather shoes Size 2.5 UK,Pre-Owned Manolo Blahnik Tan Pumps,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Schutz Polly Bloom Flower Mix Pump, Schutz Amandinha Heeled Open Toe Sandals Saddle Brown Suede Open Toe Pumps,Rockabilly Ellie shoes size 8,SlingBack Open Toe Pumps by Joan & David, size 11M,
Ralph Lauren Moccasins silver Leather Loafers shoes Sz UK 8 IT 41 NEW,SALVATORE FERRAGAMO Pointy Toe Slingback Pump Heels shoes US 8 C UK 5.5 or 6,PRADA shoes Pour women Escarpin Sandale 100% AUTH,Pu Leather Slippers Women Square Toe Footwear Slides shoes Wood Thick Heels,See by Chloe Sharon Studded Ballet Flats Black Size 40 UK 7,SEXY sabot sandali cinturino BIANCO plateau tacco 15 DAL 35 A 44 fashion GLAMOUR,
Pumps Tod's Women - Leather (XXW0ZM0V500BSS),
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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SEXY SAM EDELMAN Women’s high heel ANKLE Boots Black Fashion Suede Size US 4M,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Ralph Lauren Collection Patent Leather Logo Ballet Flat Black 36 6 650 New,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Ralph Lauren Gorgeous Black Leather w gold Accents Platform Wedge Sz 7.5B-NEW,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Proxy P0003 Women US 9.5 M BLACK Heels Blemish NEW,
Seychelles Women's Delirious Wedge Pump Cognac 8 B(M) US,Stella McCartney Multicolor Canvas Jute Wooden Platform Lace Up Sandals SZ 37.5,Reebok Z Pump Fusion Geo Running Women's shoes,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Steve Madden Women's Amber Dress Sandal - Choose SZ color,Current specials and promotions
SoftWalk Frauen Topeka Leder Fashion Sneaker,Ros Hommerson Teresa Women's Casual shoes,,Stuart Weitzman women’s shoes 8M graphite Leather Pointed Pumps Heels,STEVEN by Steve Madden Womens Bambu Pointed Toe Classic, bluee Velvet, Size 7.0,
SALVATORE FERRAGAMO DAMEN LEDER MOKASSINS SLIPPER NEU GANCINI black 5CD,Stuart weitzman size 10 strapless pumps,PRADA gold STUDDED SANDAL HEEL 38,Stuart Weitzman shoes Size 8,shoes women black GIARDINI CIABATTE ZEPPA P717631D SABBIA ESTATE SCONTO 50%,
Soft Style Women's Lindzey Pump,Sam Edelman Women's Margie Pump,Sam Edelman Women's Fanley Embellished Ballet Flat, Size10- Tan With gold Studs,
Repetto Cendrillon Leather Ballerina Flat, 35,Sam Edelman Cognac Leather Open Toe Sandal Heel Size 10 NEW,Remonte Women’'s D1902 Loafers gold (Platin 94) 6.5 UK,ROBERTO CAVALLI Purple Velvet Embellished gold Heel Round Toe Pumps 9USA 39EU,.
Sexy Clear Upper Rhinestone Accent Slingback Sandal High Heels shoes Adult Women,
Stuart Weitzman Women's Myguy Loafer Flat, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Pura López made in Spain navy low heel pumps 38 M leather buckle FREE SHIPPING,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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Sergio Rossi Veronica 90mm point toe pump black kid, 40 EUC,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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