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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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M. Gemi Black Suede Rossetto High Heel Mule, Facebook
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Ladies shoes Cabello 5502 red size 36 5, Pinterest

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Louboutin LOUBI RIDER Buckled Black Leather Python Platform Boots EU36, US6,LANVIN Ballerina Coral Flats, UK 5 US 7 EU 37, Easy access to information on all your services, pricing, and any specials you may be currently running.
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women Office Favorecedor Planos black Groucho Cuero Planos, Links to your social media pages to build your online following.

Jimmy Choo Women shoes Size 37.5 NIB Nude Heels Wings,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Marrisa Glittery Fabric Buckle Heels Pumps Size 11 W Stock 14043-749 gold,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Model:

As shown in the picture

US Shoe Size (Women's): US 2 Product Line: As shown in the picture
Modification Description: As shown in the picture Brand:

Unbranded

MPN:

Does not apply

Style: Clogs

Mon amour fdraisb Ballerina Espadrille green blue 180023,Your website
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Some smart local businesses for salons to partner up with are...
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NEW 100% Authentic JIMMY CHOO 'Alanah' 105 Wedge NIB sz EU 40 US 10,Legero Leichtschuhe dunkelgrey Gr. 8,LADY'S NEW VINTAGE PURPLE SUEDE DRESS SHOE NIB SIZE 8 M MOOTSIES TOOTSIES,
NEW ALAIA Green Beige Leather Open toe Platform Wedges Size 8.5 39 EU 1430.00, L.K. Bennett Womens Thea Closed Toe Ballet Flats, Black, Size 9.5 U7BS,
Louise et Cie Womens JENA, Black, Size 7.5 u5Ly, Make-up Artists
MARC BY MARC JACOBS shoes 372191 Black 36 1 2,Josef Seibel Women's Neele 02 Derbys Green (Oliv 630) 5 UK,JOHN FLUEVOG Size 10 Blind Faiths HI NICOLETTE Camel Brown Patent Pumps Heels,
Marc Joseph New York Grand St. Womens Loafers & SlipOns Brown Grainy 9 US 7 U, Jewelry Shops
MAGLI LOAFERS LEOPARD COLOR SIZE 6,Miu Miu Suede Jeweled shoes ( Size 37-7),

Ladies Clarks Slip On Pumps 'Tri Gardenia',

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

 LAMBERTSON TRUEX GREEN BROWN WHITE PATENT LEATHER BUCKLE ACCENT HEELS SZ 40,Jimmy Choo Suoer High Black Patent And Camel Leather Platform Pumps 38 1 2,Naturalizer Badell Womens Heels & Pumps Black Lea 12 US 10 UK,NEW Liliana Black Suede Sandals 4.5 Block Heels Size 9 US 39EU,Manolo Blahnik CRYSTAL CRISSCROSS BLK SATIN STILETTO DRESSY PARTY SHOES 37.5 795,. 

New Brooks Bredhers Women's High Heels Leather 8.5 ,

Journee Collection Womens Lenox Closed Toe Wedge Pumps,MAKE OFFER Bernardo Kitten Heels Black Size 7M Quink,Maison Martin Margie No Gender Silk scarf black leather loafers with box,LOUBOUTIN NUDE PATENT LEATHER PLATFORM PEEP-TOE SHOES SIZE 38 (UK5),

Lauren Lorraine Marlow pink gold Sequin Peep Toe High Heel Sexy Dress Bootie,Mjus Women's 670755-1402-0001 Closed Toe Ballet Flats 5.5 UK,MIU MIU EMBELLISHED JEWELED CRYSTAL HEEL BLACK PATENT LEATHER SHOES 38 8 m,.

NEW 2018 Massimo Dutti shoes Heels Ankle Straps Womens Size 39 US 8,NEW 526 JEROME ROUSSEAU BLACK SUEDE BISOU TASSEL PIP TOE SANDALS SHOES 36,LUIZA BARCELOS,LADIES SHOES,MADE IN BRAZIL,NEW Sam Edelman Women's Studded Bow Rupert Ballet Flat Size 9.5 M Leopard,Kenneth Cole New York Shea Satin Pump, 7,Miss L Fire SASHA 37 Burgundy velvet lace up boot Retro VTG style Vegetarian,.

You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

Mephisto Women's Romane Dress Pump,Naot Footwear Bonita Women's Grecian gold Leather Sandals Size US 10, EU 41 1220,L. K. Bennet Womens Audrey Black Pumps EUR 38 (194292),Laplume Esta Sandals Leather Womens Slide shoes Low Heel,

KURT GEIGER LONDON Warwick cut-out leather platforms,

Loeffler Randall Women's Ankle Strap Wedge Heel Suede Sandals Size 7.5 Pink,NEW 40 9 Anthropologie Handpainted Taika Flats Leifnotes Beige Pink,Naot Women's Sea Mary Jane Flat Black Madras Black Suede 8 M US,Naturalizer Women's Whitney Ink Navy Suede Pump,9.5 W US,Merrell Women's Encore Breeze 3 Slip-On shoes,MIU MIU Prada Beige Leather Strap Peep-Toe Wood Wedge High Heels shoes Size 9.5,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
Lotus Ladies Silver Diamanté Mirrored Slingback Mid Wedge Sandals UK 7 BNWOB, Marc Fisher Women Heel Suede Leather MFRIMA bluesh Slide Mules Mirrored Heel 8,Karen Millen shoes Size Uk 7 40 New In Box,Josef Seibel Fiona 01, Women's Lace-Up shoes Black (Black) 4 UK,
 
Mephisto Womens Philippa Black Liz Mary Jane Heels Size 11,JOHN FLUEVOG Osprey Yellow Black Leather Mary Jane Classic shoes Women's Size 6,New CHRISTIAN LOUBOUTIN 'FIFI' Framboise Patent Leather Pumps Size 7 37 695,Miu Miu Sandal Black Perforated Leather Size 37.5 Slingback Platform Heel,MANOLO BLAHNIK WOMEN'S STILETTOS SHOES, 6,5 US SIZE,Mauri Red Women's Alligator Crocodile Ostrich Ankle Boots Heel shoes 7 B,

Luciano Padovan Black Snake Like Kitten Heels Pump W Crystals Size 39 9 or 8.5,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Laura Biagiotti women 5382 - white,Multicolor Christian Louboutin Hawaiian Solasofia Flats,Ladies Padders Wide Fit Lace Up shoes 'Rhythm',MANOLO BLAHNIK Nude Patent Leather Pointed-Toe Pumps 36,Maryam Nassir Zadeh Suede Emmanuelle Boot 38,Katy Perry shoes The Suzzane Size 6.5,.
 
Marc Fisher Kairi Womens Heels & Pumps Red 5.5 US 3.5 UK,LANVIN Brown Grosgrain Trim Leather Almond Toe Pumps Size 38.5,Manolo Blahnik silver Sudy WORN ONCE Bridal shoes,Lagerfeld Ladies Black Leather Elastic Cut Out Slingback Mary Jane shoes UK 5, Ladies Equity Wide Fitting Trouser shoes - Alexis,New Chloe Lauren Scallop Leather Black Block Heel Round Toe Pump, Size 38, 8 US,Liebeskind Berlin Womens Ls172170 Bast Espadrilles Beige (Desert Beige) 5 UK,Ladies Slim Heels Ankle Boots Pumps Snake Skin Pointy Toe Buckle Combat shoes sz,Jimmy Choo Womens black Patent Leather Cork Open-Toe  Prova Wedges Sz 40 1 2,Ladies Court shoes Van Dal Exeter Black Croc UK Size 8 EE Fitting,,Krüger-dirndl shoes Folcloristiche 4122 Ecrù,. 
 
Lavender Kitten Heel Criss Cross Mary Jane Pumps Womens Wingtip Round Toe shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Manolo Blahnik Black Patent Leather Heels Open Toe Pumps Size 37,

LADIES SHOES FOOTWEAR - Borelli Cloud Ballerina type shoe black,Lanvin shoes Caramel Leather Flat Black File Bow Size 40 Fits Size 8.50 -9,Ky57 LORENZO MARI shoes black cuir brillant femme escarpins EU 35,EU 37,EU,New Tory Burch Lawrence Tassle Moccasin - Size 5,M2448 New Women's Nine West Soho 9x9 Grey Pump 10.5 M,Just Cavalli Womens S09WL0047 Dress Heel Pump Bronze Size 37 EU,.

LILLY'S CLOSET FOOTWEAR WOMAN DECOLLETE SUEDE GREEN - 8E57,Lisa for Donald J Pliner- Coral Embossed Wedges Sz 10,Ladies Rieker Heeled shoes With Brogue Detailing 50563,Manolo Blahnik shoes Sandal 39.5 Nude Strappy Perfect,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: LAURA AMAT Navy bluee Textured Loafer Heels,goldtone Ring Decor Womens US 9 40-53,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Mosquitos shoes neuves blackes size 38, compensées talon,

MANOLO BLAHNIK Black LEATHER POINT TOE STILETTO HEEL CLASSIC PUMPS Sz 38.5 HSB11,MARNI Green Brown Bicolor Patent Leather Platform Loafer Pumps Heels Size 36 1 2,MANOLO BLAHNIK ANESKA SUEDE LACE-UP FLATS SIZE 38.5 MADE in ITALY,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Kenneth Cole Womens Wallice2 Closed Toe Mules, Black black, Size 7.5 cc7A, Miu Miu- Snakeskin Print T-Strap Pumps Sz 8,LUXUS PRADA SAFFIANO PUMPS SCHUHE 1I221F ROYAL NEU NEW 40 40,5 UK 7,
M. Gemi Denim bluee canvas platform sneaker 39 New Without Box,Current specials and promotions
Melissa x Vivienne Westwood Women's Ultragirl 19 Pin Plastic Flat bluesh,Louboutin Very Riche White Crystal Pump Size 40 1 2,,Mocassino morbidone pelle beige dune zeppa trafori art K3955 Loren,Karl Lagerfeld Black Boucle Flat Black And White Textile Flats NIB sz 8 LEROUX7,

black Giardini P805041D Navy Stringate shoes women Stile Inglese,Ladies Clarks T-Bar Court shoes Dalia Tulip,New Brunello Cucinelli Women golden Leather Flats shoes Ballet Sneakers 9 39,Kenneth Cole New York Womens Mules & Clogs Multi 8.5 US 6.5 UK,LADIES ZIP BOOTS KNEE HIGH SNOW WINTER SUEDE WEDGE HEELS FLEECE LINING NEW,

NEW shoes Republic LA Black Woven Classic Pumps 5 Heels Size 8M US 38M EUR,Karl Lagerfeld burgundy shoes size 7 85 ,M2515 New Women's Westies Black Leather Ankle Strap Heels Size 7.5 M,
 
MODA women SEXY HOT GLAM shoes STRASS silverFORMA INVISIBLE TACÓN 14 DE 36 A 42,MARNI Sandalen Mules Sandaletten Peeptoes Camel Gr. 39,Louboutin shoes Freddy White Lace Up Spikes Patent Leather Size 40,MIU MIU Peep Toe Suede Leather HOT PINK Heels Pumps 39,.

Munro American Pria Black Leather Stretch Loafers shoes Women's Size 7.5 M,

Mojo grey Pompes sur le poteau grey, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Ladies Remonte Brogue shoes 'D2601',L'Amour Des Pieds Bracey Black Suede Orthopedic Wedge shoes Sz 11M,Manolo Blahnik Speltia Sandal Heels Sz 37.5 NIB,New Black Velour High Heel Leather Sole Pumps by Stuart Weitzman US 6 1 2 270,

Kenneth Cole Black Pony Upper W Patent Leather Back And Metal 4” Heel - US 8.5,

KariAng shoes 874639 RedxMulticolor 23.5cm,Melissa Women's Mary Janes White (White Contrast) 3 UK,New Arrival, FINN Comfort Womens 6 1 2 US (4 UK)' ESTORII' BLACK ,P-W-75,NEW Diba Black Suede Sandals 3.5 Block Heel Size 7.5M US 37.5M EUR,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

New CHRISTIAN LOUBOUTIN 'FIFI' Pink Patent Leather Pumps Size 7.5 37.5 695,

Jimmy Choo size 40.5 Fabric Peeptoe Slingback Heel Sandal Maroon Purple Buckle,Ladies Womens Runway Patent Leather Rhingstone Low Heels Brogue shoes Loafers,KATY PERRY Purple Suede Tequila Mules Brand New Size 3 Eur 35.5,LANVIN black leather ballet flats shoes size 37 WORN ONCE,

MOCASSINO MIU MIU LUSSO 5D8048 MILITARE NUOVE 41 41,5 UK 8,Manolo Blahnik Nabasa 105mm Black Satin Sandal w Jeweled Buckle Orig 925.00,New 100% Authentic PRADA Round Toe Loafers Woman's Size 36 Eur, 6 US,

Menbur Wedding Sintra, Women's Open-Toe Pumps Ivory - Elfenbein (Ivory 04) 3 UK,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

LOLITA-05 NEW BLING PLATFORM PLEASER SEXY HIGH HEEL SHOES FOOTWEAR Size 8,Ladies Van Dal Loafer Flats (Heywood),NEW 475 Manolo Blahnik Aqua Suede Sandals Slides shoes Made in 40 1 2,Manolo Blahnik EU 37 US 7 White Satin Sandal Heels,LUXUS PRADA PUMPS SCHUHE MIT STRASS BROSCHE 1I015G black NEU 36,5 37,.

New Alepel Women's Fil Black Pump Heels Mesh-Suede-Calf US 7.5 M UK 5 EU 38,

Nevermind round Low Creeper Black Suede Leopard 26-UL49 Far East Import,Mint Velvet Bibi Grey Plimsolls UK8 US10 EU41 BNIB ASO,Klub Nico Regina Charcoal Suede Pointed Toe Caged Heel Luxe Designer Pumps,

LANVIN wedge heels shoes leopard print elasticated 38 UK 5 US 8,

Denise Prichard

Ladies Van Dal Ballerina Style shoes 'Wentworth',Marc Fisher Velvet Bow Pumps - Nighta Black Velvet Women's Heels Size 5 New,women GABOR Metálico Nubuck Mocasines - 84.201 Almanac,MIISTA PLATFORMS THE CHRISSY GENTLY USED SIZE 36- WHITE AND BLACK,.

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