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AJ404 CALPIERRE shoes brown charol women de salón EU 40,BCBG Generation Rizza Coral Pink Luster Snake Wedge Platform shoes Size 8.5, 1245 NEW Manolo Blahnic Black Suede Peep Toe CRYSTAL Jeweled ASTUTADO shoes 37, 560 Ferragamo Varina Grape Flats Patent gold tone NIB 6 8 8.5 9 9.5M GORGEOUS,Bettye Muller Snake Look White Square Toe Low Heel Size US 8,BS270 AGILE by RUCOLINE shoes black suede textile women slip on autumn-winter E,

As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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BLONDO Norwich Women Black Suede (B6554),Bionica Coast Teal Women's US Size 8.5,ALDO 8M Black Satin Spike Jeweled Platform stiletto Heeled Bootie shoes 129,Ara Nizza weit H Gore-Tex Stretch Black pumps sale,.

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Avec Les Filles Marie Mule,

Badgley Mischka pink colord satin high heeled shoes, size 9. Only worn once.,AE440 GUESS shoes black suede women courts EU 36,EU 40,Arche Fanyra, Slippers, Nubuck, Nuit (Dark bluee),BNWT Zara High Heel Sandals With Braided Details.size 7. Sold Out In Zara,

AGL Attilio Giusti Leombruni Pumps EU 40 US 10 Brown Leather cap toe ruffle 5615,Betsey Johnson Women's Sb-Leah Ballet Flat,BZ723 CALPIERRE shoes beige patent leather women courts EU 37,5,EU 39,EU 40,Bionda Castana New Burgundy gold Pointy Toe Lace Formal Flats shoes sz 37 550,BT181 MOMA shoes beige suede women slip on EU 37,

Badgley Mischka Meghan Ivory Satin Women's Evening High Heels Sandals Size US 8, 328 COLE HAAN AIR VANESSA Pink Multi Leather Designer Platform Sandals 8,BCBG Paris Black Suede Platform Court shoes Size 5,

Buffalo Classics Black with Silver Metallic Straps Sandals 10046-8B-01, US 9,BCBG Frauen Pumps Weiss Groesse 8 US 39 EU,5351 POUR LES women shoes 095442 BlackxGrey 38,C Wonder Suede Peep Toe Booties Buckle Gemma Cinnamon 9M NEW A275660,AUTHENTIC CHRISTIAN LOUBOUTIN GLITTER LACE UP SHOES PINK GRADE NS USED -AT, 935 New Manolo Blahnik Nude Beige Leather BB Heels Strappy Sandals shoes 40.5,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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BETSEY JOHNSON MIXXY bluee Suede Leather Round Toe Wedge Pumps Heels Sz 7,AUTH PRADA BROWN LEATHER FLOWER APPLIQUE POINTED TOE SZ 38.5, ITALY,9331-30416 Ballerine women V 1969 Italia 302999 NAPPA METAL BEIGE Beige 35 IT -,Authentic Black Leather W gold Detail VERSACE BOOTS, NEW w box,

Make sure you utilize all the big social media platforms such as:
Bottega Veneta Womens Red Leather Dress Loafers shoes 36 Medium (B,M) BHFO 5820, Instagram
Balenciaga Leopard Velvet Slingback Logo Flat Bb Size 40 10 Nwt 1050.00, Facebook
Brenda Zaro Women's Morella Wedges in Black Suede, 130 BOUTIQUE 9 KAIRA Taupe Suede Designer Heels Open Toe Cut Out Pumps 10, Twitter
1250 PRADA Green Silk Satin Beaded Button Heels - 37 7 US, Pinterest

2019 Sexy Womens 12cm Uk 35-46 Pump Pointy Toe Pump High Heel shoes Uk 7,68148- women Fácil B cierre cinta adhesiva zapato- Cynthia - E-3E Ajuste,ANTHROPOLOGIE NIB SCHUTZ Designer Suede Tassel Slide Red Slip On shoes Sz. 8,


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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

9 M CLARKS Artisan Vendra Black Suede leather wedge heel dress shoes pumps,Aerosoles Women's Fun Fact Fashion Sneaker - Choose SZ color,

ANDREW GN Green Sateen patent Trim 1.25 Platform Sz 36.5,

ALDO Women's Cardross Dress Sandal - Choose SZ color,AMALFI BY RANGONI Alaina Black Red Patent Leather Italian Heels NEW Size 7,Adrianna Papell Women's Hepburn Pump, Black Velvet, Size 9.5 E1V4 US 7.5 UK,BNIB MODA IN PELLE purpleC FLOWER PRINT TEXTILE SLINGBACK HEELS SIZE 7 40,
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AB347 MOMA shoes brown leather women elegant EU 37, 265 Tory Burch Women's Verben-Tribal Pitine Snk Smoke Roccoa Black 5,BEBE NEW in the box ,  sandals women shoes high heel open toe gold SIZE 7,Brand New Gianvito Rossi Plexi 85 Pump Size 35, 995 Christian Dior Open Toe Silver Slingback Ankle Sandals Pumps Heels shoes 39,Christian Louboutin gold Leather Decoltish 100mm Pointed Pumps Heels,

735 New MANOLO BLAHNIK Gringo BB Pumps Suede Ruffle Kitten Heel Red shoes 41,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

695+ Jimmy Choo Cosmic Patent Leather Platform Pumps Heels Nude Beige Sz 36, Adieu Paris Women's Flat Black Pony Hair Brogue Style shoes, Size 4.5 UK (37.5 E,BLACKONE ITALIA mocassino shoes di cuoio Pantofola shoes women 9506 blue, 150 BOUTIQUE 9 NICKEYA Black Multi Glitter Designer Platform EVENING Pumps 8.5,
Badgley mischka GILLIAN ANKLE STRAP EVENING SHOE Size 6.5,B.O.C Womens Forato Leather Closed Toe Oxfords, Brown, Size 8.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Betsey Johnson Frauen Pumps grey Groesse 9.5 US 41 EU, AJ141 KEYS shoes black suede women pumps EU 35,EU 36,EU 37,EU 39,Arche Barral, Slippers, Cerf Pleine Flower (Deerskin), Black (Black), Latexsoh,2430-7178 Casadei decollete open toe 6000G102.AA0T005900 Bianco 36.5 EUR - 6.5 U,.
AE433 GUESS shoes brown shiny leather women courts EU 35, The ability to book an appointment easily and seamlessly straight from your website.
9 1 2 Patent Leather Clark Pumps With Swuare Heel, 100% AUTH NEW WOMEN LOUBOUTIN NICOLE gold MESH INSET CAGE SANDAL PUMP HEEL US 11,Alexandre Birman Leather Snake Print Stiletto Open-Toe Womens shoes, SZ-10,AUTHENTIC FENDI WEDGE SOLE MESH SHOES PUMPS BLACK GRADE AB USED -AT,AD & Daughters SUEDE ANKLE HEELS SHOES, SIZE 8,.
Ava & Aiden Black Patent Leather Pointed Toe High Wedge Heels 6.5, Links to your social media pages to build your online following.

AGL ATTILIO GUISTI LEOMBRUNI Black Leather Buckle Ballet Flats 37 EU 7 US ITALY,

AUTH LUXURY PRADA LOAFER BALLERINAS SHOES 1F740G BLACK US 8.5 EU 38,5 39,Ballerine women Tacco  Plateau  B. Pink Pat Pleaser IVY-09, 1495 Jimmy Choo Multicolor Floral Python “Lola” Platform Sandals 39.5,A.MARINELLI DRESS HEELS SANDALS SLIDES SLIP ON, PINK LEATHER & STONES,SIZE 8M,BRAND NEW LADY'S DR SCHOLL'S PAIR of SLIP-ON SANDALS in BROWN,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Badgley Mischka Jossie Women's Silver Bridal shoes Evening Heel Pump SIZE US 8.5,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Platforms & Wedges


Heel Height: Very High (4.5 in. and Up)

Charlotte Olympia

Material: Suede

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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AG787 KEYS shoes black suede women courts EU 37,EU 38,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Aerosoles Soft Drive Women's Slip On,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Aquazzura Christy Lace Up Pointed Flats Black Leather Size 35.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

BeautiFeel Womens Raine Suede Peep Toe Mules,

Badgley Mischka shoes Petrino D'orsay jeweled pump platino •size 9 weddings, Pinup Couture Lolita-10 black suede peep toe platform pumps heels shoes 9, 675 CHRISTIAN LOUBOUTIN PIGALLE 100 PATENT LEATHER NUDE PUMPS HEELS SIZE 40,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Alice + Olivia by Stacey Bendet bluee denim Pointed Toe Flats EU 37.5, BCBGeneration Women's Orlando Peep-Toe Pump 9 Medium Tangerine,Audley Black pumps Crackled Leather design clear sides Sz 8.5 Euro 38.5,
Asumer fashion spring autumn new women pumps pointed toe buckle genuine leather,Current specials and promotions
Aldo Womens Adealla Sling Back Heels Black (91 Black Suede) 6 UK,ALDO gold Metallic Platform shoes Buckle Closure Size 10,,Autograph M&S Ladies Real Leather Suede Beige Brown Court shoes UK 3.5 EU 36.5,2013 g.h. bass & co. weejuns women's sz 7.5 patent leather yellow penny loafer,

Bootie Heels 6.5 Brown Suede Ankle Neil Barett Women size 6.5M New, 745 CHRISTIAN LOUBOUTIN JUMPING 85 WHITE LATTE PUMPS HEELS SIZE 37, 845 Valentino Women Leather High Heel 39.5,Abelle Black Summit White Mountain Slide,Alaia shoes Size 38 NWB,

Auth. Christian Louboutin Daffodile Black Leather Sz 39.5 Platform Heels Pumps,Authentic Christian Louboutin Lady Peep 130 Patent Black EU 38 US 7.5,Brand New - Manolo Blahnik BB Black Suede 105mm Pointed Pump shoes 37.0 B 7,
120 Dansko Women's size 39 (US 8.5 -9) Hadley Flat Mary Jane Black Leather,Betsey Johnson Women's Cece Black Satin Ankle-High Pumps Size 10 M 349,Badgley Mischka Harlene Ivory Satin Crystal Embellished Pumps SZ 6.5 M NEW D9714,Ann Taylor Haley Round Toe Heeled Ankle- M SUEDE shoes Navy blueE EUC 128 orig.,.


Ann Taylor “MILA” Velvet Pumps, Size 5.5 US - Artesian bluee, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

BRONX WOMENS SHOES—RETRO VINTAGE HIGH HEEL LEATHER—BROWN DARK TAN SIZE 41 (UK 7),Black White Red Patent Credch Over The Knee Thigh High Heel Steel Stiletto Boots,AGL Black Leather Bijoux Chain Embellished Patent Cap Toe Ballet Flat SZ 36 320,AJ550 BOTTEGA LOTTI shoes beige gamuza women de salón EU 35,EU 36,EU 37,EU 38,

Athena Alexander Frauen Gredon Spitzenschuhe Leder D-orsay Pumps black Groesse,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 


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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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