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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Alegria Womens Kourtney Walking Comfort Leather Clog Strap Slip On Sandal shoes,Brian Atwood pink gold High Heels 41,BETSEY JOHNSON Wisdom Black Satin Gladiator Zip Wedge High 5 Heels Size 8,Artemis x Anthropologie Womens Silk Loafers shoes Pink pink 36 Euro (Women US 5-,

Alegria Womens Marion Helen Black Leather Heeled Clogs Size 9 (C,D,W) (211477),ALICE + OLIVIA MULTICOLOR SNAKESKIN LEATHER PLATFORM WEDGE SANDAL SZ 7,AD576 CALPIERRE shoes brown cuero charol women elegantes EU 36,Aquatalia Women's Harlee Patent Dress Pump,7 Black Silver Rhinestones Fringe Platform Stripper Heels Pleaser Adore 8 9 10,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Betsey Johnson Womens SB-Adore Open Toe T-Strap Platform Pumps, 390 NEW PRADA Women US 9.5 Nude Patent Leather Ballet Flats Slip On shoes BOX,AK780 FABI shoes green suede strass women ballet flats EU 35,EU 36,Arche Drick Sandal safari animal print size 39 us 8 Brand NEW RARE,

Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Alexander Wang Trista pumps, size 37.5, NEW WITH BOX, heels, BCBG Max Azria Sz 7.5 M Libby tan patent Slingbacks Heels platform Womens shoes,BNIB Ted Baker Charmesa shoes Size 5,AB420 MOMA shoes brown white leather women moccasins EU 42,
Aquazzura Powder Puff Lurex Mule,AUTH LUXURY PRADA SAFFIANO PUMPS SHOES 1I221F BLACK NEW US 10 EU 40 40,5 UK 7, Easy access to information on all your services, pricing, and any specials you may be currently running.
Acne Studios Designer Brogue shoes, Authentic Brand New Valentino Slides Size 4 Khaki Studs,BNIB redhy's 8.5 Maritime Gradient Sneakers,BORDELLO Sexy High Heel 5 3 4 Inch Pumps Concealed Platform TEEZE-06 Black,.
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Bruno Frisoni black patent leather pump With gold Trim Suze 38.5, Links to your social media pages to build your online following.

Bordello Women's Teeze 31G,

Brand new beautiful black leather Carvela lace ups,Brian Atwood DEBRA DUE Peep Toe Platform Slingback Patent Pumps shoes Size 39,1. STATE Women's Shannen Ankle Strap Sandal Stone Rio Nubuck Size 8.5 M,Ballerine RIEKER chaussure femme à talon babies sport sandale CUIR 39 NEUF,AGL Platform Sneaker ATTILIO GIUSTI LEOMBRUNI Patent Leather Oversize Bow sz 36,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Ash Nox Leather Oxford, 36,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition

Ana Lublin

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Some smart local businesses for salons to partner up with are...
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Bernie Mev. Women's Gem Pewter 42 M EU,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Brand New Casadei shoes Heels Size 10,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Anthropologie Miss Albright Darra Pump Brown Croc Red Bow Sz 9 MSRP 168 Classy,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Alfani Joan Womens Size 10 Black Open Toe Textile Dress Sandals shoes,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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120 size 9.5 Ivanka Trump Una Natural Suede Pump Heel Womens Dress shoes NEW,

385 BE&D CHRISTIE Grey Leather gold Chain Designer COMFORT Flats 5.5 EUR 36.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Alaia Wedges Cork Black Strappy Sandals Size 38.5,

Denise Prichard

AUTH LUXURY PRADA SAFFIANO SANDALS SHOES 1XX114 PINK NEW US 7.5 EU 37,5 38,Alegria Frauen Paloma Geschlossener Zeh Knoechel Riemen Mary Jane Flats black,Bottines cuir et dentelle black t 40 lacet attaches fleur dorée talon vintage G,181 FOOTWEAR WOMAN SLIP-ON LEATHER BLACK +gold - 59DB,.

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