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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Aerosoles REAL PLUSH Womens Real Plush Wedge Sandal- Choose SZ color.,BY272 MBT shoes brown leather women moccasins EU 36,EU 37,7.5 38 Christian Louboutin Decollete Black Patent Leather Round toe Pump shoes,BCBGMAXAZRIA Hildy black suede jeweled peep toe pumps 350,.

400 size 6.5 Salvatore Ferragamo Black Silver Platform SHOES,Bronx Women’'s Bx 1464 Bcerylx Loafers Pink (Pink 91) 5 UK,Alexander Wang Velvet in Bordeaux Slip on Flats with Metal Ring Size 37.5,Badgley Mischka Women's Yasmine Heeled Sandal - Choose SZ color,AUTHENTIC SEVEN TWELVE THIRTY FLOWER STRAP HEEL SANDALS BEIGE GRADE AB USED -AT,Alaia Black Wedge Suede Booties sz 37.5 7 US,.


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Alice + Olivia by Stacey Bendet Coral Snakeskin Stilettos, Women SZ 37- US 6.5,AUTHENTIC Prada Patent Caged 85mm Sandal sz.9 New In Box,Aldo Brown Sevilan Heels Size 5.5,Azzedine Alaia Copper Lizard gold Stud Flat Size 36.5, 1650 BALENCIAGA KNIFE LEATHER SPIKE 90 BLACK PUMPS HEELS SHOES SIZE 37,

BEAUX ESCARPINS EN CUIR PYTHON brown size 7 EN TRES BON ETAT,bluee by Betsey Johnson Women's Sb-Adley Dress Pump2,AUTH Manolo Blahnik Hangisi Crystal-Buckle Satin Flats Light Turquoise bluee 35.5,

BCB Generation Womens 9.5 M Taupe Nude gold Leather Thongs Wedges Sandals shoes,Alaia Carine Laser Cut Nude Leather Lace Up Sandal Bootie Pump Sz 36 US 6 1985,Art Spangenschuh Kio 1293 brown,Badgley Mischka Women's 'Nilla' Peep Toe Pump Size 9 Light Pink, MSRP 235,Aerosoles Wise Choice Women US 7.5 M Black Suede Comfort Heels,Amourplato Women's Pointed Toe Classic 12cm High Heel Pumps Plus size 5-13,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Bruno Magli Pewter leather Pumps w 2.5 heel, made in ,sz. 39.5 (9.5 US),BORDELLO KITTEN-35G 3 Heel black Glitter Ankle Strap Sandal prom party wedding,AUTHENTIC LUXURY PRADA PUMPS 1I619D BLACK NEW 36,5 37 UK 3.5,5 Pairs Size 5 Ladies High Heel shoes Ruby Prom Party New Boxed Rrp,Beautiful Christian Louboutin Electropump NIB size 39 (9), 245 DKNY women KARAN SERENA Stone Patent Leather Designer Mary Jane Pumps 7.5,Ballerines TOD'S size 41,Aerosoles Women's Dolled Up Dress Pump, - Choose SZ color,bluee Pumps on a pin women's shoes Edeo 3313 bluee,

130 SAM EDELMAN TARYN Ivory Snake Leather Designer Strappy Open Toe Sandals 6.5,Badgley Mischka Women's Gigi Pointed Toe Flat Ivory 8 M US,Bruno Magli red shoes size 6,AUTHENTIC Alaia Chocolate Brown Suede Leather shoes Size 36 (EUR),

Make sure you utilize all the big social media platforms such as:
BNIB Karen Millen orange leather high heel smart shoes UK 6, 39 rare, Instagram
135 Jeffrey Campbell OPEN CASE White Leather Tassle Slip On Skimmer SZ 5 -NEW, Facebook
Bruno Magli 'Olabisi' 100 Nude Nappa Leather UK 6.5 EU 39.5 US 9.5,Angkorly shoes Fashion Court Stiletto Sexy Woman Multi-Bride shoeslaces Heel Ha, Twitter
Authentic Baldinini Leather shoes Italian Sizes 5,6,7,8,9 Multicolord, Pinterest

Authentic Christian Louboutin 37 Yellow Lady Peep Spikes,AZZEDINE ALAIA LASER CUT LEATHER SANDALS EU 37.5 UK 4.5 US 7.5,Born women's pumps brown suede leather penny loafer size 6 M,

☼ELEN☼ Sandales plateforme - FIORUCCI - Ref 0633,90's Black Square Toe Slingback Heels 90's office heels 90's grunge heels ,Ay188 LORBAC shoes dark brown suede women pumps EU 35,EU 37,5,EU 38,5,EU 39,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Badgley Mischka Women's Marimba Chmsat Size 7,Ap256 STUART WEITZMAN shoes black satin femme escarpins EU 36,5,EU 37,Authentic Christian Louboutin white Spike Pumps,Alexander Wang Ingrid Distressed Leather Oxford, Size 40 Brogues,Alexander McQueen Sandal Two-Tone Black Leather Pale bluesh Suede Size 36.5,NEW NIB 100% AUTH PRADA gold LOGO PATENT PUMPS BEIGE CAP-TOE BLACK 37.5 7.5,

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Badgley Mischka Women's Maddison Blkglt Size 8,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

140 RARE Melissa Magic Bow Titanium bluee Heels Strappy Pumps Jelly shoes 7 38, BHLDN Klub Nico Mila Leather Cutout Heels size 8 298,BS254 LELLA BALDI shoes burgundy purple suede women courts EU 38,EU 39,EU 40,100% authentic Christian Louboutin Lady Daf Platform MaryJane Pumps Nude Sz 38,
Abril Flowers 9101 Leder Pumps black 186223,11988-40782 Mocassini women Andrew Charles Verdi MAX green 35 IT - 5 US, Easy access to information on all your services, pricing, and any specials you may be currently running.
ALDO Rise x PREEN THORNTON BREGAZZI Blogger Heels UK 6 EU 39, 185 VIA SPIGA LYRA Platinum Metallic Designer shoes Platform Heel Sandals 9,BNWT Sarah Flint Jay shoes Black Suede Leopard Heel ASO Meghan Net a Porter,Bebe SNAKE PRINT HEELS SIZE 6,.
Adam Tucker Rena Women's Slip On, The ability to book an appointment easily and seamlessly straight from your website.
BURBERRY DAMEN BALLERINA FREIZEITSCHUHE CASUAL CHECK COLOR LEDER 3787428, Ballet Boots 21cm Sexy black patent locked high heels uk6 us8 38 39,Anelie Burgundy Summit White Mountain Slide,Bed Stu Women’s Lita Leather Oxford Tan Driftwood 7.5 M US,BNIB SOPHIE&SAM Women's Designer 0158402-08 Black Suede Buckle Detail Boots UK7,.
Breastform Silicone Breast 10000g Boobs torso CD Crossdresser + free bra K CUP, Links to your social media pages to build your online following.

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Aquatalia New Adrianna Black Womens shoes Size 9 M Flats MSRP 395,Authentic black patent Christian Loubitoun Heels.,Badgley Mischka Women's Melvina Pump, Silver Glitter, Size 6.0,Betsey Johnson Women's Alexis Pump,Auth Salvatore Ferragamo Vara Bow shoes Pumps Brown 5 C Vintage A42941,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Arnaldo Toscani shoes Women High Heels Decollete Sleek Brown 65293 Sale BDX,, clients have the ability to book an appointment straight from...

Item specifics

New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition

Giuseppe Zanotti

Style: Sandals US Shoe Size (Women's): 39


Material: Leather

Badgley Mischka Women's Maddison Silglt Size 8,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Anna Baiguera Brown Suede and patent Leather Flats 41 EU 10 US,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Balenciaga Ballerinas in Marmor-Optik, black white, Größe 38, 225 VIA SPIGA ORLA Grey Glitter Dot Mesh Designer EVENING Peep Toe Pumps 8,7 Clear Platform Stripper shoes Pole Dancer Heels Glow Dark Fire Flames Pleaser,Balenciaga Heel Smooth Leather Point Toe Pump Heels Brown Size 39 US 9,Block lucite pink gold heels,BNIB AMAZING & TOTALLY SOLD OUT BALENCIAGA DRESS -Y SHOES 38.5 UK 5.5 US 8.5,

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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Adrianna Papell Women's Firenze Pump,Authentic Burberry Sling back Strap PVC Leather Stiletto Heels,Size 37.5, 7.5 US,Badgley Mischka Silver Pumps Sz 9.5, 400 NWT TOD'S DARK TURQUOISE SUEDE MOCCASIN LOW HEEL SHOES SIZE 7.5,2 Green Heels Vintage Pin Up Sandals Swing Dance shoes Womans size 7 8 9 10 11,Aerosoles Women's Subway Pump Bone Leather 6.5 M US,.
Ballet flats Miu Miu Women - Leather (5F060BMADRASLAMINATO),2019 Women's Patent Leather Pointy Toe Block Heel Pump Buckle Red Strap shoes US,10M Mephisto Black Leather Buckle Bootie Block Heel 1 3 4 ,Brunello Cucinelli Womens Brown Leather Ballet Flat shoes IT37 US7Retail 1200, BADGLEY MISCHKA HUMBIE glam silver mesh and glitter peep toe pumps shoes 8.5 M,BNIB Christian louboutin Follies Lace 100 UK 6.5 EUR 39.5,Badgley Mischka Women's Giana D'Orsay Pump - Choose SZ color, 625 Salvatore Ferragamo Pumps - Pim Chain Black Suede gold 6.5 7.5 B WIDTH,Butter Womens Calm Peep Toe Pump gold Glitter Size 6.5 B US NIB 198,Ann Taylor Beige Leather Women's Boots - Made in - Super Gorgeous 7M,,BADGLEY MISCHKA Black Shaw T-Strap Heels shoes Wedding NIB Sz 7.5 MP2145 New,. 
130 size 10 Ivanka Trump Dirent Black Suede Pump Heel Womens Dress shoes NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Bally Campera Suede & Leather Trim High Heel Sandals - 39 (8),

Bordello shoes Bella-17 red black lace platform peep toe pumps heels 9,Ann Taylor Heels Wmns Sz 9 gold,& OTHER STORIES CRINKLED CRACKED WHITE LEATHER CUT OUT ANKLE SHOE BOOTS 5 38,BADGLEY MISCHKA - BONANZA IVORY WEDGE EVENING SHOE SZ 10, RETAIL 198,BALENCIAGA Black Leather Tassel Vamp Detail Moccasins Loafers 38, 225 VIA SPIGA ORLA Grey Glitter Dot Mesh Designer EVENING Peep Toe Pumps 10,.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: BS263 PALOMA BARCELO shoes brown leather women moccasins EU 35,EU 36,EU 37,EU 3,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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AUTH Christian Louboutin Donue 160 Teal bluee Suede Ankle Boots Daf style Booties,Aquatalia Marvin K shoes Size 6.5 Ivory Animal Print Leather Ankle Strap Heels,BNIB OBO Christian Louboutin Black Suede Victorina 100 Pumps shoes 36.5 6,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Bare Traps Womens Ziloh Round Toe Platform Pumps, BeautiFeel Women's Estella Black Suede - Choose SZ color,BCBGMaxAzria pumps suede leather brown sz 8 Med NEW 198 retail,
100% PRADA ombre orange BK patent leather SHOES boots iconic heels 37 600.00,Current specials and promotions
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Auth PRADA Pink Leather Strappy Ankle Buckle Strap Sandals Heels shoes Size 39,Black Sandals Pumps women Karan Size 36 New Heels Original Metal Detail shoes,AUTHENTIC LUXURY PRADA RUNWAY PUMPS SHOES 1K775D BLACK NEW 40 40,5 UK 7,
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Badgley Mischka Wilde Embellished Leather Sandals - Silver 8M - MSRP 235.00 NEW,

ALEXANDER McQUEEN Black Suede Flats Size 36.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Burberry Women's Brown Heels Printed Multi Leather Pumps Satin Round Toe 36,JIMMY CHOO Purple Glitter Sparkly Romy 100 Pointed Pumps Heels,Bordello women's shoes size 8,Auth Emilio Pucci Made In . Size 41 New,

Badgley Mischka Womens Ryanne Brown Natural Satin Fashion Open-toe Heels,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Born® Kalyke Leather Braided Strap Bootie, Taupe 7.5M,

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Anthropologie shoes BEATRIZ BLOCK HEELS 38 Black Tweed bluee Dot Pumps 7.5 NIB,

Denise Prichard

ALDO Women's Kedalisen Heeled Sandal - Choose SZ color,Bettie Page shoes LUCY T-Strap Heel Pink Retro Rockabilly Vintage Pin Up,BCBG PARIS gold LEATHER SOLE DRESS SHOES SIZE 35.5 5.5B,Aldo Womens Alaska-82 Peep Toe Mules, gold, Size 7.0 US 5 UK,.

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