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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Brand New Stunning Green And gold Flower Detail shoes Irregular Choice Size 5,BADGLEY MISCHKA Purple Candance Satin Peep Toe D-orsay, SZ 8.5 M, 1455 New Manolo Blahnik Black Satin HOURISTRA Crystal Jeweled Sandals Eve shoes,12658-44366 Ballerina Soft women Andrew Charles grey Talpa GWEN grey Talpa 3,Bella Vita Danica Womens Heels & Pumps Champagne Leather 9.5 US 7.5 UK,

Badgley Mischka 'Nilla' Peep Toe Pump, Ivory Satin, Size 8 235 NIB,Alexander McQueen Leather Spiked Studded Platform Oxfords shoes 37,3.1 Phillip Lim BLACK WALLACE MONK STRAP WEDGE,AUTHENTIC RARE MANOLO BLAKNIK SLIPPERS SHOES HEELS 42 BROWN,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Antonio Melani Silver Platform Pumps Size 7.5 Peep Toe Crystal Gem Gabriela shoes,Auth. Valentino Couture Black Lace Open Toe Bow Platform shoes 885 SZ 10B 40,BRUNO MAGLI NEW Black Suede Court shoes Finely-Embossed Ladies EU 37½ UK 4.5–5,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Bass Womens Wynn Leather Closed Toe Mules, Watermelon, Size 6.0 AOLe,Bailarinas Manoletina Carolina Herrera size 39 NWT Nuevos Caja Y Funda,Brand New Booties....Size 8.5,Buffalo Women’s Ls80437-9c Patent Closed Toe Heels Red (Red 000) 5.5 UK,

Make sure you utilize all the big social media platforms such as:
995 New Charlotte Olympia DOLLY Calf Hair Leopard Print Platform Pumps shoes 41, Instagram
Aerosoles Women's Tax Cut Dress Pump sz 9.5 black suede cut out bootie gold zip, Facebook
Betsey Johnson Womens Hanah Fabric Pointed Toe Classic Pumps,Badgley Mischka Pearla Teaset Medallion Turquoise Pumps Size 7, Twitter
6 pink gold Pink Platform Stripper Heels Pleaser Delight-609 Pole Dance shoes, Pinterest

350 J Crew Collection Woven RAFFIA TIE-FRONT HIGH HEEL SANDALS BUNGALOW bluee 7,Price Reduced NEW Champagne Tieks, size 8,5 48 Saks Fifth Avenue Purple gold Suede Open Toe Heels shoes Size 9,

daRk BRowN LeATheR EUC 9.5 Pointy Toe CARRIE Stilettos High Heels PUMP GuESS, 1295 Giuseppe Zanotti Peep Toe Platform Pumps Sharon gold Studded shoes,Authentic Fendi Womens Exquisite Red Snake Skin Platform High Heel shoes Size 36,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

280 size 8 EU 38 Daniella Lehavi Boston Maroon Suede Sneakers Womens shoes, 320 JILL STUART EMILY Black Mascara Velvet Designer EVENING Pumps 8 EUR 38.5,

Alfani Womens Aleaa Almond Toe Ballet Flats,

AUTH LUXURY PRADA HEELS PUMPS SHOES 1I619D RED PATENT NEW 40 40,5 UK 7,Accessoire Womens shoes Heels US 7.5 Black Suede Ankle Strap France 3326,8 inch Pleaser clear glitter ankle strap sandals,BURBERRY Womens Red orange Suede orange Nova Check Ballet Flats EU 38.5 US 8,
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030 Cole Haan Women’s Juliana 45mm Dress Pumps, Black, Size 7.5 M,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

1195 NEW MANOLO BLAHNIK VORGA NUDE BEIGE Flesh SLIDES KITTEN HEELS SHOES 37.5, AM855 HOLLY SENDERS shoes light brown suede women pumps EU 39,EU 40,BN STELLA MCCARTNEY Ballerina Pumps shoes Size 5,5,AUTHENTIC JIMMY CHOO WELLS PATENT LEATHER PUMPS PURPLE 35 GRADE A USED - HP,
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Bronx Women’'s Bx 1464 Bcerylx Loafers Pink (Pink 91) 5 UK, BADGLEY MISCHKA SHINY SILVER BRIDAL FORMAL PEEP TOE PUMPS 5 HEELS SZ 8 1 2 M,BRIGHTON TOSCA Black Leather Slip On Open Heel Slide Mules Heels shoes Size 5.5,Bordello TEMPT-07 Womens Black Cream Pu High Heel 2 Tone Maryjane Platform Pumps,.
Alexander Wang Dree Front Fringe Stiletto shoes Grey Size 36, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Aldo Franssie Womens Beaded Fringes Heels Size 8.5,, clients have the ability to book an appointment straight from...

Item specifics

Brand:

PRADA

Heel Height: High (3 in. and Up)
US Shoe Size (Women's): 38 1/2 8 Material: Leather
Width: m Pattern: solid
Color:

Black

Style: Slingbacks

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Some smart local businesses for salons to partner up with are...
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Bettye Muller Women's Tangle Pump,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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181 FOOTWEAR WOMAN SLIP-ON CLOTH +GLITTER BLACK - 0F89,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Aquatalia Nala Waterproof Leather & Suede Sandal Sz 7,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Biba Italian leather pumps with intricate details,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Black Pumps on the oval pillar le027p Black, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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