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ALEGRIA Brown Leather Floral Print Mary Janes Women's EUR 37 US 7 -7.5 M,Brenda Zaro Women's Elche Wedges in Brown,A2 by Aerosoles Womens Redwood2 Dress Pump- Pick SZ color.,41856 auth BOTTEGA VENETA black patent leather MARY-JANE Pumps shoes 39.5,Bed Stu Women’s Lita Leather Oxford Tan Driftwood 7.5 M US,Aquazzura Christy Lace-Up Flat Size 37 Grey Retail 675,

As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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AQUAZZURA Kya Size 40.5 Black Lace Flats BNIB,

Ancient Greek Sandals Taygete Vinyl & Leather Sandal,Ann Taylor Classic Black Patent Leather Slingback Peep Toe Pumps Heels 7M (E),Betsy Johnson Vitas Cheetah Platform Heels-Size 6M,Betsey Johnson Wedges Pre-Owned Size 6 1 2,

AUTHENTIC LUXURY PRADA PUMPS SHOES 3K5199 AVORIO NEW 37,5 38 UK 4.5,B&W Pinup Girl Spectator Heels by Via Spiga, size 9M,Badgley Mischka Jewel Women's Leighton Heeled Sandal - Choose SZ color,Beautiful Alexa Wagner Nude Sand Suede Wrap-around Sandal - Size 36 ,3 sequins burlesque gogo costume boots,

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Brand New Authentic Rollie Nation Madison Mule Punch Cognac Size EU39,Authentic Christian Louboutin white 140 Kid Heels. Black 38.5,BORDELLO Heels Sexy Womens Peep Toe Rhinestone Pumps Platform BELLA-12R Purple,BRUNO MAGLI Black Suede Leather Pumps Heels Studded Toes 8.5 AA Bologna ,Ara Rachel Loafer shoes - NIB - Free Shipping, 500 COLE HAAN Emilee Suede BLACK leather Over The Knee Boots Size 7.5,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

BRAND NEW WITH BOX AQUAZZURA BEIGE TAN NUDE LEATHER AMAZON HEELS 39.5 6.5 6, 150 LUXURY REBEL JOLIE Platinum Leather Designer Heels Sandals 6.5 EUR 37, Rocky Womens Athletic Black Oxford Leather shoes size 9.5 M 911-210 New,Aerosoles Women's Outrun Cap Toe Flat,ALDO Women's Yulia Mule - Choose SZ color,PaTeNT yeLLoW EUC Sz 8 LEATHER Pointy Toe Stilettos Heels PUMPS CARRIE GuESS,2019 Womens Sexy High Slim Heel Black Pointy Toe shoes Party Hot Roma Lace Up sz,Brian Atwood Authentic SkyHigh Long Pointed Astral Pumps Black Suede EU 41,2018 Summer Women Sandals Bling Open Toe High Heels Hollow Out Pumps Woman Dress,

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Make sure you utilize all the big social media platforms such as:
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375 Stuart Weitzman Hallmark Black Suede Loafer shoes Womens US 7 NEW IN BOX, Pinterest

13cm Sexy sky high heels patent leopard pumps low cut fetish high heels US12 43,AH915 MANAS shoes blue satén women de salón EU 37,Badgley Mischka Pearson II Platino Metallic Suede Dressy Evening Heels Pumps 8 M,

BNWB Burberry Brit Biker Hadlow75 Ankle Boot—EUR 36,ALDO Women's Vergemoli Mule - Choose SZ color,100% AUTHENTIC NEW WOMEN LOUBOUTIN MISS BOXE NUDE PATENT WEDGES US 12,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Adrianna Papell Jamie Womens Size 7.5 M Nude Open Toe Pump Heel Dress shoes,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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675 NWT Aquazzura Size 37.5 Circus Multi Glitter Christy lace up leather flat, The ability to book an appointment easily and seamlessly straight from your website.
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Adrianna Papell Women's Lana Pump,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the bluee by Betsey Johnson Womens Sb-Rosie DOrsay Pump, bluee Satin, 9.5 M,, clients have the ability to book an appointment straight from...

Item specifics

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Bcbgeneration Millard Tan Melange Leather Clogs Women's 7.5 B Faux Fur,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

BNIB GIUSEPPE ZANOTTI - Carlito Black Stretch Sock Sandals Heels - 38,

100% AUTH NEW WOMEN LOUBOUTIN PRORATA 90 PATENT PLATFORM PUMPS HEELS US 7,Beautiful satin Ivory Wedding shoes, worn once,Aldo Stessy Nude Light Pink Patent Leather Heels Size 7.5, 565 Jimmy Choo Waine gold Chain Cap Toe Ballet Black Leather Flat shoes 41,Ancient Greek Sandals Anna Leather Sandal,BURBERRY Black Patent Leather Signature Check Pumps Heels 37.5,.

VIA SPIGA Slip On Fashion Slip On Sneaker - Women's Size 9M Off White,Brian Atwood shoes 3 Toned Snake Skin PeepToe Platform Pump 37 7,Ara Trinity 43409 Mary Jane Black Oily Kid Suede Women’s Size UK 5.5 US 8 M,Alba Yang 25 Black Teal Silver Multi color Rhinestone Platform Pump 5.5- 10 shoes,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Badgley Mischka Women's Paxton Pump,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Auth Salvatore Ferragamo Vara Bow shoes Pumps Navy 8 C Vintage NR12665,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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2019 Womens Super High Heel Sexy Heelless Club Stage Show Platform shoes Pumps x, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Badgley Mischka Women's Holt Ankle Bootie,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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