Womens gold Round Toe OL Party shoes Super 16cm High Heel Platform Stilettos SY,Vince Womens Maxell Ivory Leather Round Toe Flats shoes 9 Medium (B,M) BHFO 0659,Woman shoes, R.Clergerie 9,5; send color, slightly worn, original 550,Zara Women's Red Ballerinas Ballet Flats shoes EU 40 US 9 Leather 6544 301 NWT,Vaneli Frauen Frankie Geschlossener Zeh Leder Klassische Pumps Beige Groesse 10,
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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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Women's Evie Military-Inspired Ankle Strap Pointed-Toe Flat,VAN ELI Black Patent Leather Cap Toe Classic Pumps Mesh Sides Vero Cuoio,7M-B128,Women's Hollow Out Slingbacks Peep Toe Buckle Velvet High Heel Sandals shoes Sz,Womens Wedge Mid Heel Lace Up Square Toe Platform Faux Suede shoes Creepers wi,
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Tod's Logo Gommino Suede Moccasin,Womens STEVE MADDEN beige snake print leather strappy heels sz. 8 NEW,Tory Burch Filipa Black & Beige Canvas Espadrille Wedges, US Women's Size 5,Tory Burch Divine gold Leather Ballerina Flats in size 6.5M,
Make sure you utilize all the big social media platforms such as:
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Think Women’'s Dreda Mules Beige (Kred 22) 4 UK, Facebook
Womens Office Red Leather Slip On Mid Heels Size UK 7 Ex-Display,VIKTOR & ROLF ITALY NUDE COLOR ANKLE BOOTIE 39 9 - NEW IN BOX, Twitter
Womens Irregular Choice Yes You Peli Can orange Ballerina Flat shoes UK Size, Pinterest
Tory Burch bluee Navy Shaw Fringe Flats Slip On Loafer Espadrilles shoes 10.5,Wedding shoes Bridesmaid Stilettos Court shoes New Womens Pearl High Heels A417,Via Spiga Eileen Black Kid Suede Pumps 10M,
Tory Burch Reva Leather Ballerina Ballet Flat gold T LOGO SIZE 9 Black,Zigi Soho Patent Leather Platform Sz 7,WOMENS 10M COBB HILL ABIGAIL BLACK MARY JANES PUMPS by New Balance Rockport,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Tory Burch Marianne Cheetah Real Bovine Hair Leather Pump 8.5 350,Women's Sweet Mary Jane Bowtie Pumps T Strap Block Heels Dress shoes Lolita, Easy access to information on all your services, pricing, and any specials you may be currently running.
Women's Beautifeel Tara Leather Beige Heels Mary Jane NWOB 290 Sz. 8 - 8.5 M, Vince mules size 9 sandals,Very Volatile Frauen Kalio Offener Zeh Leder Fashion Stiefel black Groesse 6.5,TOD'S BLACK SUEDE PUMPS, 36, 545,.
Women's shoes MOMA 7 (EU 37) elegant yellow leather BT74-37, The ability to book an appointment easily and seamlessly straight from your website.
Vionic Women's Adeline Slide in Caramel, Women’s Maison Martin Margiela Black Leather Pumps Size EU 38.5,VIONIC SHOES, SIZE 6, (ID 2121-A E),Women Sexy Pumps PU High Heels Platform 4 colors Peach Pumps Size 34-39 ITC494.,Women's Munro Traveler Grey Slip-On shoes Size 10 M 1012,.
Women Stiletto Thin Heel Shallow Slip-on Pointed Toe Prom Wedding Pumps shoes, Links to your social media pages to build your online following.
Womens Platform Ankle Strap Round Toe Buckle Platform Super High Heels shoes,
Think Womens Guad Derby Multicolor (Espresso Kombi 42) 6.5 UK,WOMEN'S NICOLE MILLER CLANCEY SATIN blueE PLATFORM HEEL SANDAL SZ 5.5 NEW IN BOX,Women's Slip On Pointed Toe Half D'Orsay Pumps Heels,Ted Baker shoes UK Size 7 SAYU Fuchsia pink gold Suede High Heels BNIB,WDM0027 Twisted X Ladies Driving Moc Bomber with Neon Pink Basket-weave NEW,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Women's MARNI Brown Leather Platform Wedge Heels Size 37,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Waldläufer Henni, Pro-Aktiv Padded Sole, Denver (Nubuck) Bufa, Navy Silver,,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Van Dal Ladies Peep Toe Wedge Daly,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Womens Deerskin Leather Lace-Up Casual shoes Cushion Insoles Handcrafted USA,Current specials and promotions
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ZARA GENUINE HIGH HEEL LEATHER SANDALS WITH RUFFELS US 6.5 BNWT, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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