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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Women's J. Renee MAYETTA Pewter Buckle Strap Block Heel Slinkback Pump shoes,TOD'S Brown Suede Pointed Toe Slingback Women shoes SZ 35.5,Tma pelle women shoes Scollate Vero Cuoio Comfort 6166 Stivali Bassi G 36-42,Womens Clear Stiletto High Heels Pump Suede Lace Up Sandals Evening Party,Very sexy high heels, size uk 4.5 Yellow. platform,.

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Tory Burch Carina Straw 120MM Wedge Sandal Natural Royal Tan Size 6,Tricot COMME des GARCONS shoes 102326 White,WALDLÄUFER Habea Slipper Halbschuhe Eclis lightgold Neuware,Vionic Women's, Claire Slip on Clogs,Touch Ups Women's Harlow T-Strap Platform Sandal,

Womens Kendall + Kylie Black Gigi Leather Sandals High Heels Buckle Straps,Women's Black D Heart Embroidered Floral Suede Platform Heeled Sandals Size 10,Womens Furry PeepToe Stilettos Sexy Super High Nightclub Pumps shoes Platform,

Waldläufer Harriet, Moccasin, Marrakech (Metallic Leather), Bronce, Width H,Womens Alfani NIB Playful Black Stilettos 5 M,TOD'S women SCARPA MOCASSINO CASUAL TEMPO LIBERO VERNICE ART. XXW0MU0B080SHAB802,Vince Camuto Women's Dorinda Pump,WOMENS 9.5 B STUART WEITZMAN BLACK FABRIC LEATHER MARYJANE FLATS KITTEN HEELS,Valentino Rockstud Cage T-Strap Pointy Ballet Flats Ivory White Leather 37.5 NEW,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Women's Dr Scholls size 8.5,Valentino Garavani Rockstud pink gold Sequin T-Strap Pointy Toe Pumps shoes 40,Womens transparent pointed toe stilettos shoes pumps 12cm heel sz sexy nightclub,Women Pointed Open Toe Harness Strap Stiletto Heel 18346,

Make sure you utilize all the big social media platforms such as:
TOD'S shoes femme Black suede and leather gommini loafer white bow brand, Instagram
Womens shoes MBT 6,5 (EU 40) loafers brown nabuk performance BY686-40, Facebook
Women's Stuart Weitzman Laser-Cut Leather Pointy Closed Toe Slingback Heels 9 N,Titi Couture Classic Classic, Women’s Flat Platform Black (Black Black) 5 UK, Twitter
Valentino Black Patent Leather gold Rockstud Peep Toe Platform Pumps Sz 40 895, Pinterest

Womens Juicy Couture Red Patent Leather Heels shoes Size 7.5,Women's Aldo Black Velvet Stiletto Ankle Booties Sz 8.5 - High Heel, Buckle,TORY BURCH Sigourney High Heel Sandal Leather SUEDE Size 8.5,

Womens Pointy Toe Pull On High Block Heel shoes Leather UK SIZE Work NEW SIZE SZ,Womens Suede Roman shoes Fashion Block High Rhinestone Heel Ankle Strap Sandals,Womens Vivienne Westwood Vw Ultragirl 19 Pumps bluesh Pin Flats,

White Strappy Heels From Kurt Geiger Geiger Geiger Size 7 fd0604

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

VINCE CAMUTO VO-ODESSA METALLIC REEF STRIPED MET SNAKE HEELS SIZE 8M,Via Spiga Women's Isabella Platform Booties Black Suede Size 10 M,

Women's shoes Vince Camuto SARIAH Classic Pumps Heels Patent Tango Red 8M 38,

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Women's Stuart Weitzman Catalan Snake Print Espadrilles, Size 37.5Used,RPR 200£,

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VANELi Vaneli Womens Petal Pump (B)- Pick SZ color.,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Women Pumps Peep Toe Platform 10 Cm High Heels Wedding shoes,Waldläufer Henni, Pro-Aktiv-Fußbett, Nubuck K.Black , Width H, Easy access to information on all your services, pricing, and any specials you may be currently running.
Versace Black Leather Crocodile Print, Women’s shoes Size US 6 EU 36, TORY BURCH WOMEN'S ESPADRILLES SLIP ON SHOES NEW WHITE 13B,Tory Burch Flats Size 6.5,Women's Quoddy Campadrille Tan Dark Brown Size 7.5-8,.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Tory Burch Jelly Flip Flops shoes Sandals Flat bluee 7 9,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Lining: Textile
UK Shoe Size (Women's): UK 7 Brand:

Kurt Geiger

Heel Type: Stiletto Upper Material: Patent
Shoe Size: UK 7 Heel Height: High Heel (3-4.5 in.)
Main Colour: White Style: Strappy, Ankle Straps

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

 TORY BURCH BLACK SUEDE HIGH HEEL PLATFORM PUMPS SIZE 9.5M 75.00,Vintage PRADA green & white slingback sandals kitten heels uk 4.5 - eur 37.5,VALENTINO Beige Nude Leather Grommet Studded Pointed Toe Pump shoes Heel 36 - 6,Womens Office Retro Tassel Loafers Light bluee Suede Flats,TORY BURCH Reva Royal Tan Tumbled Leather Ballerina Ballet Flats shoes 6 1 2 M,. 

Valentino Garavani Rockstud Studded Pink Patent Leather Pumps Heels Euro 39.5,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Tory Burch Women's Leather Wedges Heels shoes Size 7.5 M MINT,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Think Women's's Guad_484271 Derbys (Oliv 62) 5.5 UK,Women High Heel Platform shoes Round Toe Pumps Plus Size Stilettos Party Slip on,Vintage Basic Black Patent Leather shoes UK size 4 EU 37,Tory Burch ELIZABELLA Croc Leather Sandals, 11 EXCEL COND, Waldläufer Kläre, Memphis (Glattled.) Taipei (Lack), black 640004-797-001 Memp,TORY BURCH SCHUHE BALLERINAS purple METALIC GR 9M D 39 40,Tory Burch RARE Tan & Black Jolie Flats Sz 8.5 Retail 225 SOLD OUT,Womens Oxford European Pointy Toe Pointy Toe Stilettos High Heel shoes Sz35-39,Vogue Womens Pointy Toe Bow Wedge Heels Suede Slip On Dress Pumps shoes Plus Size,ZARA Electric bluee Embellished Jewelled Crystal Court shoes Heels UK 4 Euro 37,,Versace Medusa Head Palazzo Stiletto Pumps Sz US 41 Black,. 
 
Womens shoes LIU JO 2 (EU 35) slip on black yellow canvas BT578-35,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Womens Real Leather Peep Toe Pump shoes Slip on Stiletto High Heels Sandals Size,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women's Heels Pointed Toe Metal High Heel Pumps Wedding Stilettos shoes Size 2-9,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Versace 19.69 302999 NAPPA METAL BEIGE shoes de ballet pour femme Beige FR,

TORY BURCH Size 6 REVA Ivory Snake Print Ballet Flats shoes,VINCE CAMUTO women COSTINA STRAP DRESS SANDALS Embossed Leather Silver Grey 8 M,Vivienne Westwood X Melissa purplec Ultragirl flat shoes UK 7 EU40 New,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Think 80110 Lacci da shoes Peperoncino Jeans Combinato,WITCHERY sz 38 womens black suede leather pump heels shoes,Via Spiga New Black Leather Open Toe Sandals Espadrille Platform Wedge Heels 8,
 
VALENTINO Vintage Black Satin Slingback Crystal Embellished Strappy Pumps - US 8,Valentino Shiny Fever 115 Black White Geometric Patent Leather Sandals,ZARA NEW WOMAN SS19 FAUX PATENT LEATHER SLINGBACK HEELS REF 6208 301,Womens Open Toe Luxury Rhinestone Pumps High Stilettos Heel Sandals Party shoes,.

Ted Baker Pink Satin Heels shoes Women Used Pre-Owned Party Ladies Size 5 38,

Y-3 ADIDAS Yohji Yamamoto Womens 7 UK 9 US BLACK Leather BALLET FLATS SHOES, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Tory Burch Black Gemini Link Flats w Box Sz 8 Retail 250 WORN 1x SOLD OUT,Women CIRCA Joan & David Black Patent Leather shoes,White pumps 3220 BENEDETTA size7 (39) high heel open toe Artmarry by EMS,VANELi SITTA 299002-001 Vaneli Womens Sitta- Choose SZ color.,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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