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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Womens Summer Rhinestones Peep Toe Espadrilles Wedge High Heels Platform Slipper, Facebook
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Via Spiga Salina2 Women Sandal (5.5M, Platinum), Pinterest

Waldläufer Hiroko-Soft, Trainers, Nubuck Leather Stretch Kombi Black, Width H H,TOD'S Black Leather Ribbon Loafers (SIZE 9),TheFlexx aus Italien Ballerina Peep Toe blue,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Women Flats basic shoes Genuine leather Round Toe Lace-Up Casual shoes woman Spr,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Womens High Heel Pump Rivet Stiletto Lace Up shoes Canvas Denim High Top Sneaker,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Sebago

PlatformHeight: Flatcm ean: Does Not Apply
ProductCode: SSID21271 Exact Colour: TAUPE WHITE
Style: Deck Shoes Exact Heel Height: Flat
upc: Does Not Apply Fastening: Slip On
Upper Material: Leather Inner Material: Leather

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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TONI PONS WOMEN'S TER WEDGE ESPADRILLES, MADE IN SPAIN,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Walter Steiger Womens shoes Size 6 Brown Suede Closed Toe Pumps Heels,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women's Keen Kaci full grain slip on style 1011409 color-Black Size 9.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

TORY BURCH Lily Platform Pom Pom Espadrille,

The Office Of Angela Scott Taupe Patent Leather Mr. Colin Oxfords 40 US10 475,Women’s brown suede tie shoes 3 1 2” wedge heels Size 7 1 2 dv8 brand,Tory Burch Azalea Crystals Bow Ballerina Flats Metallic Leather Ballet 5.5,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Tods Tod ´S 40,5 Slippers Loafers Moccasins Slip-On shoes Black New Ehemuvp, Versace Medusa Head Patent Pump,Women's Frye Holly Gladiator Nubuck Sandal Lace Up Flats shoes Sz 8.5,
Vintage Andrew Geller Heels Packard Rellin Salon RARE Leather Snake shoes 9 A.,Current specials and promotions
Valentino Garavani Ankle Strap shoes Stars Black gold 39.5,The Flexx Leather Flats Pom Pom Black 9M NEW A307025,,Womens Cow Leather Wedged low Heel Wingtip Brogue Lace Up shoes Casual Oxforfds,ZARA BLACK CUT WORK High Heel Strappy Sandal shoes BOOTS LACE UP eu39 uk6 us8,

Women High Platform Lace up Suede Ankle Boots Fashion High Heels Stilettos shoes,Tory Burch Reva Deconstructed Ballet Flat, Provence bluee, Size 9,TOD'S shoes femme women shoes Black leather lace oxford wingtip brogue,Womens Office Morgan Block Heel Sandals White Heels,VALENTINO RED SATIN & LIZARD SKIN HEEL STRAPPY SANDALS Sz 38.5M MADE IN ITALY,

Womens Stuart Weitzman Black Kitten Heel shoes with bow Size 7,shoes PARLANTI ante brown y purplea 36,Valentino Rockstud Light Ivory Espradrille Wedge,
 
Womens Beltrami Black Shimmer Cloth Pointed Toe Ankle Strap Heel US Size 7.5(i3),Women’s brown Marsell shoes size 37,Ted Baker woman shoes size 7,Valentino Cream Patent Leather Rockstud Ballet Flats SZ 37,.

Women's Chloé Lauren Navy bluee Leather Scalloped Ballet Flats Size 36.5,

ZARA LEATHER COURT SHOES EUR 36 US 6 REF.1204 001 SS2015 NWT, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

TODS BLACK LEATHER WEDGE PUMPS SIZE39 In Mint Condition,Womens Ruby Shoo Livia Coral Cute Round Heel Court shoes Size,Womens Steve Madden Bevv Nude High Heels Size 9,Women's shoes LIU JO 9 (EU 39) slip on black yellow canvas BT578-39,

Tod's Gommino Double T Shearling Loafer,

Womens Super High Heels Black Wedge Heels Open Toe Punk Roman Sandals shoes Size,Vince Camuto 8.5M golden Black Snake Print Zella Platform Heels,Womens Block Heels Boots shoes Round Toe Fashion Pu Leather Lace Up Floral New,TOD'S Tods Sabot Fondo Selles women High Heel Clogs 9.5,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

YSL Zoe Pumps Size 39 New With Box,

TOD'S DAMEN LEATHER BALLET FLATS BALLERINAS NEU DES YH FIOCCO silver 8A0,TOD'S TODS Black Leather Ladies Mules Slip Ons Kitten Heels UK 6 US 8.5 EU 39.5,Tory Burch Women's color Block Espadrille Flats Size 8.5 Natural Tan, NEW,TOD'S shoes STRINGATE CLASSICHE men IN PELLE NUOVE DERBY BEIGE 771,

Womens Irregular Choice Little Peaches Mint Green Pink Glitter shoes Shu Size,Women 6.5Us Christian Louboutin Leopard 37,Womens CELINE Red Patent Leather Platform Pumps High Heels Size 36 6M,

Think à Lacets Été shoes Femme shoes women Cuir 85055,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

Valentino Garavani Rockstud Metallic Leather Loafer, gold 37 MSRP 745,Womens Lacoste shoes Size 10 Pink Leather Lacoste Straightset 316 1 Sneakers NEW,Van Dal Women's Kett Closed-Toe Heels Black (Black Reptile Print) 8 UK,Women Open Toe Platform Party Zip Block High Heels Stage Nightclub shoes Jd_uk,Valentino Embellished lace peep-toe ankle boots,.

Women's Korks by Kork-Ease Felisa Brown Leather Clogs Mules US 9 EUR 40.5,

Very G Swoop Women's Pump,Women's Hoss Intropia Navy & gold Studded Ankle Strap Wooden Sandal Heels 41 4 ,Valentino Rockstud Cage 65 Patent Ankle Strap Pump,

Tory Burch Maritime Ankle Wrap Flats Isle Ribbon Ballerina Bow shoes 8.5,

Denise Prichard

Women's shoes Brunello Cucinelli used Size 39 Loafers,ZARA Leopard Print Ankle Boots Lace Up Sandals Heels Sold Out Leather ALL SIZES,Vintage Retro Ferragamo Heels Sandals shoes 80s 90s Leather White 8 1 2 Narrow,Tory Burch shoes Lowell 2 Driver Tumbled Leather Size 9.5 Royal Tan,.

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