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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Tory Burch Reva Ballet Flat Straw Snakeskin Size 9,

Trippen women shoes, genuine leather, EUR 37 US 6 made in Germany,Womens Pointy Toe Knee High Boots Tassel European Knee High Boots High Heel shoes,VALENTINO GARAVANI NWB PINK GLITTER PVC ROCKSTUD FLIP FLOP THONG SANDAL 38,TOD'S shoes femme women Silver leather flexible bow tie ballerina flat,

TOD'S shoes femme Brown animalier print calf hide flat loafer with double T,TEVA DE LA VINA DOS SHOE BISON LEATHER WATERPROOF WOMEN'S SHOES SIZE US 9 NEW,Womens brown dress shoes by Salvatore Ferragamo size 8.5 4A. Retail for 625.00,Valentino Garavani Black Patent Leather Bow Ankle Strap Sandals Heels shoes 795,Tory Burch Minnie Reva Ballerina Flats Red Leather Daisy Ballet shoes 7.5,

Women Pointed Toe Footwear Party shoes Printed Pu Leather Pumps,Womens High Stilettos Heel Tassel Lace up shoes Pointy Toe Party Club Pumps Size,ZZ25 WOMEN'S SHOES 40 court GIUSEPPE ZANOTTI SATIN WHITE BRIDE MADE IN ITALY,

Tentazione Ladies shoes Sandals Court Leather Snake Look Size 37 Np 219 New,Womens Trendy Sexy Open Toe Flowers Stiletto Mid Calf Boots Party Bar shoes,Vintage Famolare Womens Get There shoes Leather Suede Wavy Wedge Size 7 N,Womens Wedge Heels Lace Up Sneaker Rivet Canvas Pumps Denim shoes Casual Creeper,Tod's Driving shoes Mahogany With Fringe,TORY BURCH Minnie Travel Flat Leather Thong Sandal pink gols metallic Size 8.5,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Women’s Manolo Blahnik Satin Pumps Size 9.5, Instagram
Women's Dansko Sam Red Full Grain Leather ankle strap Clog shoes 41 (11 US), Facebook
Tory Burch Jessa Backless Loafer,TOD's Brown Leather Oxford shoes, Lace Up, Women's shoes Size US 6.5, EU 36.5, Twitter
Walking Cradles Womens Abbott Leather Closed Toe Clogs, Pinterest

Worn Once Gianni Bini bluee purple Spiked Studded Rhinestone Stiletto US Sz 8,Timothy Hitsman Black Butter Soft Leather gold & Patent Toe Classic Pumps 7-M,Topshop Snake Print Court shoes Size 6,

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Womens Suede Stiletto High Heel Ankle Strap Buckle Buckle Buckle Pearl Pumps date Waeet shoes aa68d0

At the risk of being completely cliche` - remember, a picture is worth a thousand words.



Womens Leather Mixed colors Pointed Toe Pumps High Wedge Heels Lace Up shoes C168,Via Spiga Luciana Women's Platform Wedge Espadrille Sandal Black 8.5 New 195,Tory Burch Kingsbridge Studded Cut-Out Wedge Sandal shoes 7 US Red Agate Brown,WOMEN'S FIREFISH PYTHON BOAT SHOE (STS98181) Size 6.5 m,
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Womens Irregular Choice Little Peaches Black White Glitter Mid Heel shoes UK Size,Via Spiga Ramsey Strappy Leather Sandal Black Sz 9 195 NIB E1881L1,Womens Ruby Shoo Willow Sage Floral Cute High Heels shoes Shu Size,Womens Vogue Slip On Lady Block Heel Tassel PU Leather Pumps Casual shoes Size,VALENTINO Patent Leather T-Strap Flat shoes,Worthington Frauen Hula Geschlossener Zeh Klassische Pumps silver Groesse 5 US ,

Think Women’s Guad_383285 Hi-Top Trainers (Sz Kombi 09) 5 UK,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Valentino Multi color Leather Wedges, TORY BURCH AMY Navy Leather gold logo & heel trim Classic Pumps Heels Size 8.5 M,Tieks by Gavrieli Size 7 Silver Screen,Tod's XXW0SP0J85008HB015 flâneurs pour femme white FR,
Women's Jeffrey Campbell Nude Bootie w Studded Platform Wedge - Size 7M,Vince Womens Villaire Espadrille Slide Sandal (Deep bluee, 9), Easy access to information on all your services, pricing, and any specials you may be currently running.
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Women's Lady Bridal Evening Court shoes Heels UK All Sizes Rhinestone Lace Up Sz, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Woman Solid color High-heeled Pointed Toe Buckle Strap Rivet Sandal Ar173,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Sole: Rubber Heel Height: High Heel (3-4.5 in.)
Style: Slingbacks Heel Type: Stiletto
Width: Standard (B) Occasion: Casual

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Some smart local businesses for salons to partner up with are...
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Used Authentic Marc By Marc Jacobs Leopard Loafer 38.5 8.5,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Valentino Red Suede Platform Pump With Flower - Size 40.5,VALENTINO GARAVANI Rockstud Ballerina Flat sz 36 M,WOMENS COLE HAAN JOCELYN TAN CORK PEEP TOE WEDGE shoes Heels Size 9 B J0108,Tory Burch Arianna Driving Loafer Moccasin Flat shoes Metallic gold 8 M,Women’s Aravon Maryjane shoes by New Balance, Size 8B.,Valentino Garavani Rockstud Studded Neon Pink Patent Leather Pumps Heels Euro 37,.

You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Womens Stephane Kelian black leather heels made in size 9,

Women's Herve Leger Brown Tan Suede Leather Stiletto High Heels shoes Sz EU 39.5,Vionic Women's Minna Ballet Flats Navy 11 N,Vaneli Womens Size 6.5 M Astyr White Patent Leather Low Heel Dress Pump NEW,VINTAGE BRONZE gold LEATHER SLINGBACK SANDALS ANKLE STRAP STRASSEU37 UK4 US6.5,Zara Sz 10 EU 41 Mules High Heels Pumps Studded shoes Sandals White,UIN Women's Wheel Canvas Printed Slip On shoes Multicolor,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Women's New Lace Up Pointy Toe Clubwear Pumps High Heels Dress shoes Sandals SZ,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Women Round Toe Sweet Lace Floral Sexy Ladies Platform Wedge Heels Slip On shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Twisted X Women's Denim Driving Mocs - Moc Toe - WDM0063,

VANESSA BRUNO brown slingback court shoes wooden heel size 39,Womens Sexy Chunky Transparency Pointy Toe Knee high Boots High Heel shoes,Women's Sillian Tino Oxford, Dark Grey Perfed Microfiber, 5 M US,TwinSet NEU Gr.38 Pumps-Wildleder OVP 379.- Absatz 13cm Barbieri grey,UNITED NUDE NO.2 PEEP TOE HI Escarpins Femme 36 37 38 39 NEUVES Women Box Neuf,YG women's black or bluee block high heels open toe pu leather casual dress shoes,.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Vintage Ankle Strap Open Toe High Heels Stiletto Sandals shoes Pump US,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Vionic Women's Minna Ballet Flats Navy 10 N,

Victorian pink steampunk Renaissance fairy godmother costume heels shoes 7.5,Vionic w Orthaheel Lydia Orthotic Leather Mini Wedges - US 6 Bronze Croco,Womens SAS shoes Hope Black Croc Medium Width Size Comfort USA Made 149 Retail,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Womens ECCO ATHENA black leather fashion sneakers sz. 5-5.5 (EU 36), Très belles bottes brodées en velours black bordé parme grey T39,Womens DANSKO navy bluee leather loafers shoes sz. 39 NEW 140,
VTG Salvatore Ferragamo Saks Fifth Avenue Brown Leather Heels Pumps shoes Sz 6,Current specials and promotions
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Tieks Merlot Lizard- Sz 11 Rare,Tory Burch Canvas Dulce de Leche Rios Espadrille Lace up Bootie NEW Size 9,Womens Lady 2019 Summer New Fashion Sexy Open Toe Stilettos Real Leather Sandals,Womens Born Coffee Brown Kiltie Slip On Heel Boots shoes Size 10M,Toty Burch Leopard Reva Ballet Flat, Patent, 6,

WOMENS SZ 7.5 TEVA FOXY CLOG BLACK LEATHER MULES SHOES,Womens Vintage British Round Toe Lace Up Block Low Heels Leather Oxford shoes,TSUBO Noma women's city shoes boots leather US 6.5 UK 5 EUR 37.5 (rrp ),
Valentino Garavani Rockstud Pink Ballerina Flats,Women's Joie Black Kidmore Snake Embossed Leather Sneakers 255 Sz. 10 M,Women’s Steve Madden ankle strap heels,VALENTINO Rockstud Leather High Heels Sandals Stilettos Pumps Pointed Toe US 8,.

Women's shoes GUESS 11 (EU 41) pumps red suede BS247-41,

Women's Twisted X Eco Slip On shoes Loafers Size 8.5M Made with Recycled Bottled, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Women’s Tods shoes Ballet Flats Size 36.5 pink Red Suede 495 Worn Once,Women's Stuart Weitzman White Leather Wedge Heels Studded Size Sz US 9.5 M NWOB,YSL Heels 38 Black Leather Yellow Tribute 105 Mary Jane Pumps Peep Toe Platform,Womens Ruby Shoo purple Coral orange Floral High Heel shoes UK Size,


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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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