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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Women Pointed Toe Footwear Party shoes Printed Pu Leather Pumps,Womens High Stilettos Heel Tassel Lace up shoes Pointy Toe Party Club Pumps Size,ZZ25 WOMEN'S SHOES 40 court GIUSEPPE ZANOTTI SATIN WHITE BRIDE MADE IN ITALY,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Women’s Manolo Blahnik Satin Pumps Size 9.5, Instagram
Women's Dansko Sam Red Full Grain Leather ankle strap Clog shoes 41 (11 US), Facebook
Tory Burch Jessa Backless Loafer,TOD's Brown Leather Oxford shoes, Lace Up, Women's shoes Size US 6.5, EU 36.5, Twitter
Walking Cradles Womens Abbott Leather Closed Toe Clogs, Pinterest

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Womens Suede Stiletto High Heel Ankle Strap Buckle Buckle Buckle Pearl Pumps date Waeet shoes aa68d0

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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ZARA CUT WORK HIGH HEELED SANDAL SIZE UK 5 EUR 38 REF 6624 001,

Womens Leather Mixed colors Pointed Toe Pumps High Wedge Heels Lace Up shoes C168,Via Spiga Luciana Women's Platform Wedge Espadrille Sandal Black 8.5 New 195,Tory Burch Kingsbridge Studded Cut-Out Wedge Sandal shoes 7 US Red Agate Brown,WOMEN'S FIREFISH PYTHON BOAT SHOE (STS98181) Size 6.5 m,
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Think Women’s Guad_383285 Hi-Top Trainers (Sz Kombi 09) 5 UK,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Valentino Multi color Leather Wedges, TORY BURCH AMY Navy Leather gold logo & heel trim Classic Pumps Heels Size 8.5 M,Tieks by Gavrieli Size 7 Silver Screen,Tod's XXW0SP0J85008HB015 flâneurs pour femme white FR,
Women's Jeffrey Campbell Nude Bootie w Studded Platform Wedge - Size 7M,Vince Womens Villaire Espadrille Slide Sandal (Deep bluee, 9), Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Woman Solid color High-heeled Pointed Toe Buckle Strap Rivet Sandal Ar173,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Sole: Rubber Heel Height: High Heel (3-4.5 in.)
Style: Slingbacks Heel Type: Stiletto
Width: Standard (B) Occasion: Casual

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Womens Stephane Kelian black leather heels made in size 9,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Women's New Lace Up Pointy Toe Clubwear Pumps High Heels Dress shoes Sandals SZ,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Women Round Toe Sweet Lace Floral Sexy Ladies Platform Wedge Heels Slip On shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Twisted X Women's Denim Driving Mocs - Moc Toe - WDM0063,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Vintage Ankle Strap Open Toe High Heels Stiletto Sandals shoes Pump US,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Vionic Women's Minna Ballet Flats Navy 10 N,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Women's Twisted X Eco Slip On shoes Loafers Size 8.5M Made with Recycled Bottled, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Two-Brown Brown-Women's DKNY Pump, 71 2-B, high heel (3 inches), made in ,

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Tory Burch Espadrille Black Nappa Leather Flats 7 Brand New,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Womens Buckle Synthetic Leather shoes Stilletto Front Zipper Party Ankle Boots,

Zara Check Sling Back shoes Size 3UK 36EUR Rrp,Vince Camuto Size 7B 37 Pumps Black Leather Stud Embellished Peep Toe,Vaneli Frauen Rickie Cap Toe Klassische Pumps black Groesse 7.5 US 38.5 EU,

Unregelmäßig Wahl Ascot, Pumps Ende geschlossen Frau,

Denise Prichard

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