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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Tory Burch Reva Ballet Flat Straw Snakeskin Size 9,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
Women’s Manolo Blahnik Satin Pumps Size 9.5, Instagram
Women's Dansko Sam Red Full Grain Leather ankle strap Clog shoes 41 (11 US), Facebook
Tory Burch Jessa Backless Loafer,TOD's Brown Leather Oxford shoes, Lace Up, Women's shoes Size US 6.5, EU 36.5, Twitter
Walking Cradles Womens Abbott Leather Closed Toe Clogs, Pinterest
Worn Once Gianni Bini bluee purple Spiked Studded Rhinestone Stiletto US Sz 8,Timothy Hitsman Black Butter Soft Leather gold & Patent Toe Classic Pumps 7-M,Topshop Snake Print Court shoes Size 6,
Waldläufer Haruka, Dynamic-Sohle, Velour Eclis, black asphalt 345002-300-564,TORY BURCH POPPY orange LEATHER LAILA 2 BOW DRIVER gold REVA BALLET FLATS 9,Valentino Heels 38.5 Black W Studs,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
TED BAKER WOMEN DRESS SHOES 8 M EU 39 M BEIGE LEATHER MADE IN VIETNAM,VALENTINO GARAVANY WOMEN'S HEELS SHOES, 7,5 US SIZE,
ZARA CUT WORK HIGH HEELED SANDAL SIZE UK 5 EUR 38 REF 6624 001,
Womens Leather Mixed colors Pointed Toe Pumps High Wedge Heels Lace Up shoes C168,Via Spiga Luciana Women's Platform Wedge Espadrille Sandal Black 8.5 New 195,Tory Burch Kingsbridge Studded Cut-Out Wedge Sandal shoes 7 US Red Agate Brown,WOMEN'S FIREFISH PYTHON BOAT SHOE (STS98181) Size 6.5 m,
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ZARA BLACK CUT WORK High Heel Strappy Sandal shoes BOOTS LACE UP eu39 uk6 us8,
Women's Seychelles Powerful in Black,Zara Women NNB silver shiny pointy booty size 37,WOMEN RACHEL ROY CLASSIC HEELS SIZE 8 1 2 M SUEDE LEATHER 021,Tory Burch Max Glitter gold Espadrille Slides Size 10.5 New In Box MSRP 228.00,Women Embroidery Floral Wedding Pointed Toe High Heel Lady Stiletto Court shoes,Tory Burch black Amy pump shoe size 9.5,
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Think Women’s Guad_383285 Hi-Top Trainers (Sz Kombi 09) 5 UK,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
Valentino Multi color Leather Wedges, TORY BURCH AMY Navy Leather gold logo & heel trim Classic Pumps Heels Size 8.5 M,Tieks by Gavrieli Size 7 Silver Screen,Tod's XXW0SP0J85008HB015 flâneurs pour femme white FR,
Women's Jeffrey Campbell Nude Bootie w Studded Platform Wedge - Size 7M,Vince Womens Villaire Espadrille Slide Sandal (Deep bluee, 9), Easy access to information on all your services, pricing, and any specials you may be currently running.
Vtg Evan-Picone Ivory Snake Whip Cap Toe Smoke Trim Classic Pumps Heels 8 1 2 N, Vogue Womens Suede Socks Ankle Boots Kitten Stretchy Pull on Shiny color Slim SZ,W.H, Super Sexy, Shiny Black Patent High Heels, Classic Closed Toe Pumps, 8-14,Versace Versus Ankle Cuff Black Leather Sandals Size 37 Women's High Heels,.
Women's Lady Bridal Evening Court shoes Heels UK All Sizes Rhinestone Lace Up Sz, The ability to book an appointment easily and seamlessly straight from your website.
VINCE CAMUTO Krysta Suede Block Heel Platform Sandal SIZE 9 Store Display, TOD'S Aspen Women's Red Patent Leather High Stacked Heel shoes Pumps, Size 9 GUC,TBS Women's Maline Ballet Flats Beige (Tan Metallise 305) 8 UK,Women's Bruno Magli Camel Perforated Leather Peep Toe High Heels 39 AA,VINCE Maxwell Ivory Womens shoes Size 6 M Flats MSRP 225,.
Womens Stuart Weitzman multicolor espadrilles wedges, peep toe, slingback, 9.5, Links to your social media pages to build your online following.
Women's Strapy Stilettos High Heels Sandals Buckle Party shoes Holidays Summer,
Womens Fur Ball Pom Decor Peep Toe Block Heel Gothic Gladiator Black Sexy shoes,Womens Ladies High Block Heel Buckle Bowknot Mary Janes Pumps Lolita shoes Size,Women's Pumps 7 High Heel Sexy Metal Stiletto Heels Pointed-toe Party shoes,TOD'S DAMEN LEDER MOKASSINS SLIPPER NEU brown E4A,VERO CUOIO Via Spiga Women's Heels Black Fabric Size 7 M EUR 37,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Woman Solid color High-heeled Pointed Toe Buckle Strap Rivet Sandal Ar173,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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VANELi Women's Trypsy Black Miniliz Elastic Wedge 8 W (D),
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Some smart local businesses for salons to partner up with are...
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Women's Kenneth Cole New York Brooke Dress Sandal Leopard High Heel shoes Size 9, Womens Office White Leather Slip On High Heels Size UK 4 Ex-Display,
ZARA Black LEATHER ANKLE STRAP HIGH HEEL SANDALS STRAPPY SHOES SZ 9 NEW, Make-up Artists
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Women's John Fluevog Karen Pink High Heels Basting Stitch Ankle Strap 40 10 M, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
VINCE Wren Slip On Round Toe Womens Leather Loafer shoes,Black,New,7M,0283,Used Authentic See By Chloe Sandals Size 39,Whistles Black Suede Stilletos Size 36 Size 3 Used,TOPSHOP Metallic gold Rumour Ankle Strap Sandal,YOSI SAMRA tolle stylische faltbare Ballerinas Gr. 41 NEU BSu316,.
Womens Pumps shoes Pull On Pointy Toe OL Mary Janes Lattice Fashion Retro new sz,
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Yeviavy Women's High Heel Pumps Stiletto Pointy Toed D'Orsay Dress Buckle,Tredters Womens marley Leather Closed Toe Wedge Pumps,Tod's women's sandals 7.5 37.5 t strap low wedge Patent Leather suede beige nude,.
Valentino Red Suede Platform Pump With Flower - Size 40.5,VALENTINO GARAVANI Rockstud Ballerina Flat sz 36 M,WOMENS COLE HAAN JOCELYN TAN CORK PEEP TOE WEDGE shoes Heels Size 9 B J0108,Tory Burch Arianna Driving Loafer Moccasin Flat shoes Metallic gold 8 M,Women’s Aravon Maryjane shoes by New Balance, Size 8B.,Valentino Garavani Rockstud Studded Neon Pink Patent Leather Pumps Heels Euro 37,.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Womens Stephane Kelian black leather heels made in size 9,
Women's Herve Leger Brown Tan Suede Leather Stiletto High Heels shoes Sz EU 39.5,Vionic Women's Minna Ballet Flats Navy 11 N,Vaneli Womens Size 6.5 M Astyr White Patent Leather Low Heel Dress Pump NEW,VINTAGE BRONZE gold LEATHER SLINGBACK SANDALS ANKLE STRAP STRASSEU37 UK4 US6.5,Zara Sz 10 EU 41 Mules High Heels Pumps Studded shoes Sandals White,UIN Women's Wheel Canvas Printed Slip On shoes Multicolor,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Womens Patent Leather Cut Out Pointy Toe High Top Lace Up Punk Ankle Boots shoes, Vince Camuto Black Leather Strappy Pump Work Heels Peep Toe Womens Size 8.5 NEW,Via spiga size 7 pump, worn once,Vaneli Rickie Womens Heels & Pumps White nappa pr 8.5 US 6.5 UK nqXP,
TOD'S damen schuhe women shoes Natural brown leather loafer with fringe,Womens Irregular Choice Donut Worry bluee Red Metallic Flats Pumps Sz Size,Vince Camuto Signature pumps black patent leather heels size 8.5 Made in ,TORY BURCH Sunny Flat Espadrille,Tods Tassle Slingback Heels Sz. 7,Vince Camuto Women's Talise Purple M,
Women's New Lace Up Pointy Toe Clubwear Pumps High Heels Dress shoes Sandals SZ,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women's Vintage DIVE & CO. Platform High Heel Peep Toe Purple Satin shoes UK3,ZARA BASIC COURT STILLETO HIGH HEEL LEATHER SHOES W GEM DETAIL Sz.7.5 38EU,WOmen High Heels Platform Stilettos Ankle Strap Metal Chain Decor Open TOe shoes,VINCE Haley Brown Womens shoes Size 6 M Heels MSRP 395, Vince Camuto Women's Celindan Ballet Flat - Choose SZ color,WDM0001 Twisted X Women's Driving Moc - Brown NEW,Tods Tod S Gr 39 Platform Lace-Up Loafers shoes Black New Formerly Rrp,WALTER STEIGER Women 9 AA White Stiletto Pumps 3.5 High Heels shoes,Women Ballet Lace Mesh Flat Slip On shoes Casual Dress Loafers Low Heel,TOD's penny loafers, brown leather, women's shoe size, EU 39 US 9 480,,ZARA NEW LEATHER TASSEL HIGH HEELS SHOES UK 3 EURO 36,.
Women Round Toe Sweet Lace Floral Sexy Ladies Platform Wedge Heels Slip On shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Twisted X Women's Denim Driving Mocs - Moc Toe - WDM0063,
VANESSA BRUNO brown slingback court shoes wooden heel size 39,Womens Sexy Chunky Transparency Pointy Toe Knee high Boots High Heel shoes,Women's Sillian Tino Oxford, Dark Grey Perfed Microfiber, 5 M US,TwinSet NEU Gr.38 Pumps-Wildleder OVP 379.- Absatz 13cm Barbieri grey,UNITED NUDE NO.2 PEEP TOE HI Escarpins Femme 36 37 38 39 NEUVES Women Box Neuf,YG women's black or bluee block high heels open toe pu leather casual dress shoes,.
White pumps 3276 BENEDETTA size6.5 (38) high heel open toe Artmarry by EMS,Women's shoes sandals transparencies high heels plateau heel 20 sexy new 52306,Womens Lace Up High Slim Heel shoes Slingback Sandals Black Sexy Party Nightclub,Womens Ruby Shoo Willow Mustard Yellow Floral bluee High Heel shoes Size,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Vintage Ankle Strap Open Toe High Heels Stiletto Sandals shoes Pump US,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Vionic Women's Minna Ballet Flats Navy 10 N,
Victorian pink steampunk Renaissance fairy godmother costume heels shoes 7.5,Vionic w Orthaheel Lydia Orthotic Leather Mini Wedges - US 6 Bronze Croco,Womens SAS shoes Hope Black Croc Medium Width Size Comfort USA Made 149 Retail,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Womens ECCO ATHENA black leather fashion sneakers sz. 5-5.5 (EU 36), Très belles bottes brodées en velours black bordé parme grey T39,Womens DANSKO navy bluee leather loafers shoes sz. 39 NEW 140,
VTG Salvatore Ferragamo Saks Fifth Avenue Brown Leather Heels Pumps shoes Sz 6,Current specials and promotions
THIERRY RABOTIN FLIRT WOMENS BBLACK SUEDE LEATHER HEELS SHOES 39.5 9 NEW,Thin High Heels Two Piece shoes Women Buckle Pumps Crystal Pointed Toe,,Women's Tod's Flats shoes Designer Bow Tods Size 36.5,Womans Black Red Victorian Steampunk Burlesque Swing Dance shoes Heels 7 8 9 10,
Tieks Merlot Lizard- Sz 11 Rare,Tory Burch Canvas Dulce de Leche Rios Espadrille Lace up Bootie NEW Size 9,Womens Lady 2019 Summer New Fashion Sexy Open Toe Stilettos Real Leather Sandals,Womens Born Coffee Brown Kiltie Slip On Heel Boots shoes Size 10M,Toty Burch Leopard Reva Ballet Flat, Patent, 6,
WOMENS SZ 7.5 TEVA FOXY CLOG BLACK LEATHER MULES SHOES,Womens Vintage British Round Toe Lace Up Block Low Heels Leather Oxford shoes,TSUBO Noma women's city shoes boots leather US 6.5 UK 5 EUR 37.5 (rrp ),
Valentino Garavani Rockstud Pink Ballerina Flats,Women's Joie Black Kidmore Snake Embossed Leather Sneakers 255 Sz. 10 M,Women’s Steve Madden ankle strap heels,VALENTINO Rockstud Leather High Heels Sandals Stilettos Pumps Pointed Toe US 8,.
Women's shoes GUESS 11 (EU 41) pumps red suede BS247-41,
Women's Twisted X Eco Slip On shoes Loafers Size 8.5M Made with Recycled Bottled, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Women’s Tods shoes Ballet Flats Size 36.5 pink Red Suede 495 Worn Once,Women's Stuart Weitzman White Leather Wedge Heels Studded Size Sz US 9.5 M NWOB,YSL Heels 38 Black Leather Yellow Tribute 105 Mary Jane Pumps Peep Toe Platform,Womens Ruby Shoo purple Coral orange Floral High Heel shoes UK Size,
WALLY WALKER WITH FRINGE FOOTWEAR WOMAN FRANCESINA CLOTH LIGHT BROWN - A390,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
Two-Brown Brown-Women's DKNY Pump, 71 2-B, high heel (3 inches), made in ,
Vince Maxwell 2 Green Satin Flats, Size 9,Women's High Heels shoes Toe Flock Pumps Stilettos Heels Ladies Casual Footwears,Tods Tod S Gr 39 Lace-Up Loafers shoes Black+Grey New Formerly Rrp,Thierry Rabotin Shimmer Low Heel Wedge Braided Comfort Elastic Strap,
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