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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

VERY VOLATILE 8.5M WOMEN'S BLACK & TAN LEATHER 3.5 STRIPED HEEL PUMPS MRSP 119,Womens Irregular Choice Nick Of Time Evening Bow Mid Heel Court shoes US 5.5-11,Valentino Studwrap Leather Pump, 37.5, Pink,ZARA NEW WOMAN V VAMP HEELED SATIN SHOES BLACK 36-41 REF. 1243 001,Thgoldgood Women's American Heritage Postal Certified Oxford Street Athletics,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Tory Burch Jessa Loafer Size 8.5 Horse Hardware Black Calfskin Leather 52807 NEW,Women Plus Size 43 Bow-knot Pointed Toe Party Block High Heels Slip on shoes,Vionic Women's Honor Virgina Loafer,Wide Hidden Platform Rhinestone Stiletto Pumps High Heels shoes Adult Women,

Ted Baker Oaker Satin Bow shoes BNIB Size 6 Black Nude,UN HAZEL LADIES CLARKS UNSTRUCTURED MARY JANE RIPTAPE CASUAL FLAT LEATHER SHOES,Wild Pair Womens WP Black Sequin Open Peep Toe Booties Stiletto Heels Ankle Boot,Ted Baker Women's Mikali Pump, Nude Jacquard, Size 8.0,Vince camuto glitter ballet shoes size 5 worn once excellent condition rrp 125,

Tod's Eyelet Studded Metallic Leather Slip-On Sneaker,Vaneli Fabra Womens Loafers & SlipOns Navy 13 US 11 UK 2Pc4,Womens Ladies Brown Suede Flat Boots Knee Boots,

Womens VIA SPIGA black snake pattern leather open toe stilettos shoes sz. 9 M,YEEZY SEASON 4 LUCITE PVC KIM KARDASHIAN KANYE WEST Kendall Plexi Sandal 36.5,Tod's Gommino Patent Driving shoes, 36,Women’s Silver High Heels shoes SZ 9 M 9-2-5 PM Collection Jane III Vintage Rare,Tory Burch Espadrille Wedges Sandals Women's 6,Womens Casual S high heel Sandals Summer Stiletto Ankle strap Roman shoes Party,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Zara SlingBack Medium Heel Leather shoes, bluee, Size 4UK 37EUR Rrp,Valentino Cage Rockstud 100 Patent Ankle Strap Pump,Valentino Rockstud Pointy Toe Pump 38,VICES selection design Alice Bunny High Heel Sandal - Beige, Black, Pink,

Make sure you utilize all the big social media platforms such as:
Van Dal Wedged shoes - Florida II, Instagram
TORY BURCH Womens Black Snake PATENT Leather Cap Toe logo Sz 7 Ballet Flats, Facebook
Women Evening High Heels Pumps shoes Made in Italia -FRANCESCA Black Eco Leather,Womens shoes LIU JO 5 (EU 38) slip on multicolor canvas BT445-38, Twitter
Ziya 11603 42 Court shoes Beige 174408, Pinterest

Valentino Rockstud Camo Sneakers Size 42 unisex Fast Shipping,Women men's sexy High Heel Platform Sexy Boots 18cm shoes sandals,US4.5-14,F-004,Thierry Rabotin Black Snake Skin Print Emboss Leather Mary Janes Womens shoes 42,

Womens Embroidered Peep Toe Roman Style Stilettos Roma Vintage High Heel shoes,Tod's Chunky Chain Embossed Leather Pump,Women Stiletto Slip On High Heels Round Toe Dress Evening Party Cocktail shoes,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Women Cross Strap Open Toe Suede Sexy Tassels High Heels Stilettos Sandals shoes,

Valentino Ivory Off-white Crystal Lace Wedding Pumps 36 6,Women's White Salvatore Ferragamo Leather Kitten Heels Sandals Size 7B,Womens European Style Pointy Toe Sexy Peep Toe Stilettos High Heel Pump shoes,WAYDE BLACK STACY ADAMS 20144,
Velvet Platform Heels - Light Pink (size UK 5 EU 38 US 7),Van Dal Vintage black patent leather high heeled shoes size UK 6.5 EU 39.5,Women's sz 36.5 Studio Pollini zip side bootie stilettos heels dress shoes 6716,
VANELi FC-313 238761-001 Womens Nappa 6.5 N- Choose SZ color.,

Vince Black Leather Genna Ankle Strap Heels Sandals Size 6.5 Women's Open Toe,Ted Baker Womens Size 9.5 Kerria pink gold Leather Dress Heels ZY-1249,TED BAKER LONDON Safire Silver glitter Bow Black Flats U.S. 5 NEW,Twisted X Casual shoes Womens Driving Mocs Bomber WDM0069,Zara asymmetric Leather High Heel Size 7,Valentino Silver Bow Peep Toe Ballet Flats. 38 8,

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Women's Heels shoes LIU JO Sandals Zeppa Wedge Myriam Black Suede New,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Tory Burch Minnie Metallic Travel ballet flats in 700 gold,Worn1x CHRISTIAN LOUBOUTIN Very Prive LACE 40.5 9.5 US Stilettos Peep Toes Heels, Easy access to information on all your services, pricing, and any specials you may be currently running.
Womens STUART WEITZMAN Taupe Leather Ballet Flats Sz. 5.5, Tory Burch, 7.5 Gerritt, navy suede, w orange & tan trim, Great condition,Versace runway triple platform metal leather summer heels shoes 39 6 RARE pretty,TODS loafer 8 moc brown suede penny rubber sole,.
Via Spiga Jill Womens Platform shoes SZ 9 M Black Leather 4 Heel Sale Solid, The ability to book an appointment easily and seamlessly straight from your website.
Vince Camuto Womens Deep Rust and Black Suede Xadrian Wedge Shootie Sz 8, TOD's moccasin loafers, brown leather, women's shoe size, EU 40 US 10 480,Vintage Salvatore Ferragamo Black Heel shoes Size 8.5,Waldläufer Kya, Klettver., Memphis (Glattled.), offwhite, Weite K 607501-186-148,Women's Stiletto High Heels Slip on Pointed Toe Formal Business shoes Plus Size,.
Women's Demonia KERA-13 Platform Dual Strap Mary Jane Black Goth Nu Goth, Links to your social media pages to build your online following.

The Touch Of Nina Womans Heels Size 8 Black Satin Gem Ankle Strap Formal Party,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Tory Burch Wedge black Leather Size 8,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
UK Shoe Size (Women's): non applicable
Brand:

WANDA PANDA

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Valentino shoes Rockstud Red on Red Ballet Flat 39 9,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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VINCE CAMUTO BRANDIA PEACOCK EMBROIDERED VELVET SNEAKERS SIZE 11M - NEW,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Xelero Siena - Women's Casual Stability shoes - All colors - All Sizes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

White Cross Platform Heels. Size 8,

Via Spiga Womens Black Heels 7.5 M,VINTAGE Open court shoes ROBERTO G All Leather Beige T 41 VERY GOOD CONDITION,Tredters Womens Carline Closed Toe Slide Flats, Black , Size 7.5,Women’s Christian Louboutin Yasling bluee Silk Slingbacks Sz 7 Or 37 Italian,Tory Burch Minnie Reva Ballerina Flats Embellished Congreenible Strap Ballet 6-36,Waldläufer Hesima, Mokassin, Pigalle Bufa (Glattleder), silver, Weite H 329501-2,.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Thalia Sodi Flairr Womens Heels & Pumps Black 9 US 7 UK A,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Womens Ferragamo Black Patent leather Classic pump size 8 1 2B,

Vince Women's Damris D'Orsay Flat,ZARA NUDE LEATHER HIGH HEEL SANDALS WITH POMPOM UK2 EU35 US5,TOD'S Black Optical Ponyhair Loafers, Size 37.5 7.5 shoes,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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YSL Hot Pink Classic Tribute Size 39,Current specials and promotions
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Womens shoes MBT 6 (EU 39) loafers pink nabuk performance AB445-B,Wolky Comfort Lace up shoes Dutch Cafe Smooth Leather 41 M EU,Tory Burch Sonoma Embroidered Ghillie Flat Size 5 Retail 265,
 
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Ted Baker Women's Kaawa 2 Pump - Choose SZ color,

Women Pumps Plus Size Womens High Heels shoes Pointed Toe PVC Party shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Twisted X Women's Brown Leather Hiker Driving Moccasin shoes WHK0001,VALENTINO gold STUDS 4 HEEL PUMP IN POUDRE LEATHER ,IT 37 1 2= US 7.5 , 1075,WOMENS RED SUEDE LEATHER JESSICA SIMPSON PUMPS HI HEELS US 9.5 M EU 39.5 40 40.5,Women's genuine leather High heel shoes beige clearance sale UK size 6,7,

Vionic Women's Wise Reagan Mule with Tassels - Ladies Backless Slide with Black,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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