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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Women's Nine West Black Satin Peep Toe Platform Pumps Size 8 M NIB 55,TORY BURCH LAUREL 65 MAKEUP NAPLAK LEATHER REVA CHARM ANKLE STRAP SANDALS 8.5,Vince Camuto Women's Ivanta Wedge Sandal,Womens Wedge Lace Up Heels Sneakers Creepers Ladies Trainers Sports shoes UK sZ,WALDLÄUFER Himona Halbschuh Velour Titan Glitter black black Neuware,TORY BURCH VERBENA TRIBAL SNAKE PRINT BALLET FLATS SHOE SMOKE BLACK 8.5 NEW 265,.
Valentino Rockstud Poudre Mary Jane Strap Ballet Flats Size 40 10 NIB 795,
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Womens Irregular Choice Lazy River Black Multi Floral Low Heel shoes Size,UNISA Kumer Low Heel Suede Leather Pump Size UK 4 EU 37,Unisa Women's's Manzon_VIP Mules Multicolour (Suntan Suntan) 8 UK,
Women Cute Gothic Lolita Bowknot Strappy Cosplay Princess Sweet Pumps shoes New,Womens shoes MBT SIRIMA 3,5 (EU 36) flats black leather dynamic BT134-36,Van Dal Women's Denman Mocassins bluee (Midnight) 4 UK .,Women's navy bluee heels, gold cage tip - Bruno Magli - size 10.5 11; 3.5 heel,Waldläufer Hilana, Trainers, Suede Leather Glitter Kombi Asphalt Black, Wei,Tory Burch Rory Tan Knit Brown Leather Ballet Flats shoes Size 7.5,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Women's Joe's Jeans Patrik High Heel Platform Suede Leather Black Size 7. NEW,THE PALATINES Saturo Beige Leather Cork Heel Geometric Cut Out Heels Pumps 9,VANELI Calf Hair Ankle Strap Leopard Block Heels Size 11 Beige Cork Leather,Women Girl Luxury Rhinestone High Heel Wedding Bride Evening Dress Sandal shoes,
Make sure you utilize all the big social media platforms such as:
Waldläufer Kya, Velcro Fastener Marrakech (Metallic Leather), Sand (Bronze),, Instagram
Think Women's Gaudi_282170 Clogs Beige (Schlamm Kombi 27) 6 UK, Facebook
Zigi Sogo Duran Caged Pump - SIZE 10 - NIB,TORY BURCH MARSDEN BLACK SUEDE gold TONE BELTED REVA SMOKING SLIPPER FLATS 10.5, Twitter
Vionic Women's, Blaine Slip on shoes, Pinterest
TWISTED X WOMEN'S PURPLE BOMBER LEATHER DRIVING MOCS WDM0025 - SIZE 10 - SALE,Tieks Green Patent Leather Round Toe Ballet Flats Size 8,Women's Rhinestone Pointy Toe Stiletto High Heel Party Dress Wedding shoes Satin,
Women's Remonte Dorndorf Red Combi Leather Tex Water Resistant Flat shoes,Tory Burch Blossom gold Leather Platform Espadrilles Floral Flats shoes 11,Yellow Caprice ballerinas shoes for women 22116,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Womens STUART WEITZMAN Black Suede Wedges Pumps Sz. 39.5,
Vagabond Black Flora Strappy Sandals 3733-201-20,Womens VINCE. Black and White Snake Print Leather SZ 7,Women High Heel 20cm Platform shoes sexy sandals boots,UK2-13(EUR35-46)K-07100,Versace 19.69 E08 TESSUTO gold black ballerina shoes Women's gold IE,
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Women Wedges Peep Toe Summer shoes Ladies Slingback Sandals Ankle Wrap Footwear,
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UK Size 5 Pleaser Classique 20SP Pointed Toe Womens Pump Black Snake Skin,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Vintage Italian Made shoes Black Women's Size 7 1 2,White Mountain Womens callison Leather Pointed Toe, Black Paten, Size 10.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
ZARA FUCHSIA PINK LEATHER HIGH HEEL POINTED SHOES UK 5 US7.5 EUR38 NEW WITH TAGS, ZiGi New York Women’s High Heel Sneakers Boots LA Lakers LSU shoes Size 6.5,Women's Luxury Summer shoes No 40 (American size 9.5),ZARA LEATHER FLATS WITH TASSELS SHOES UK 4 EURO 37,.
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Women's T-strap One Word Buckle Fashion Heeled Sandals Open Toe Package Heels, Links to your social media pages to build your online following.
Vallegreen P19f chaussure pour femme avec talon compensé 36241 BEIGE,
Used shoes PUMA woma's sky point mid fasion sneakers white size 8.5 US,Woman vegan shoes derby styled platform 4cm with fringe made on ecological micro,TORY BURCH CLAIRE BRIGHT NAVY TUMBLED LEATHER gold TONE REVA BALLET FLATS 11,Womens Croft & Barrow NIB Gertie Black Wedge 10 M,Tory Burch Ballet Spark gold Grain Metallic Ballerina Flats Size 10,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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Womens Ruby Shoo Matilda gold Vegan Friendly High Heel Court shoes Shu Size,Waldläufer Hania, Low shoes, Tago ( Bedr. Nubuck Leather), Black, Width H,ZARA BNWT BLACK SUEDE SHOES WITH STUDDED HEEL ALL SIZES,Women Metal Buckle Kitten Heels Pumps shoes Fashion Ladies Pointed Toe Sandals,Womens Ankle Boots Transparent Peep Toes Block Heels Back Zipper Crystal shoes,.
With the Van Eli Women's Black Wedges 9.5 M,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|US Shoe Size (Women's):||US 7|
|Main Colour:||Yellow||UK Shoe Size (Women's):||UK 4|
|EUR Shoe Size (Women's):||EUR 37|
|Country/Region of Manufacture:||Italy||Upper Material:||100% Leather|
Does not apply
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Some smart local businesses for salons to partner up with are...
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Toni Pons Women's Gaby-S Taupe 38 M EU M, Women’s Prada Pirite Metallic gold Leather Peep Toe Platform Pumps SZ 7.5B,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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TORY BURCH LIANA BALLET FLAT IN NAVY GUNMETAL Size 7.5,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Womens Ecco Danish Design Snake Print Leather High Heel shoes - Size UK 7 EU 40,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Zara Gladiator Ladies Women Designer Leather High Heel Sandal shoes Size 5 38,Vaneli Maeve Sandal, Women's, Size 9 W, Silver,Tory Burch Kingsbridge Ballet Flats shoes Burgundy Suede gold Womens Size 8,Women's Designer shoes Stella McCartney Black High Heel Bootie European Size 39,THE FLEXX Women's Lunatic Cotton Leather Lace Up Brogue shoes,TORY BURCH Stella Mule Suede Oxford Heels Pumps Booties Grey Size 8.5,.
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VINCE VERO CUOIO......... BLACK LEATHER STILETTO BOOTIE...Made In Size 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Valentino Garavani Black Rock Stud shoes Uk8,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
TOD'S WOMEN'S LEATHER LOAFERS MOCCASINS NEW DOUBLE T WHITE E65,
Unique Topshop Pink LUXE Feather Detail Heeled Sandals UK 3 EU 36 Rrp,Womens Office Cream Leather Slip On Mid Heels Size UK 5 Ex-Display,TOD'S Slipper Loafer Slip On Jeans blue bluee Gr. EU 37,5 (T80),
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Tou Jours by Pas de red black suede pumps size 41,Current specials and promotions
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Versace 19.69 V100 CALF CUOIO Classic shoes Women's Brown AU, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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