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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Women Peep Toe Buckle Fashion shoes Sandal Hollow High Heel Stiletto Joint color,Valentino Cage Rockstud 100 Leather Ankle Strap Pump, 5.5, Poudre,TSUBO Noma women's city shoes boots leather US 5.5 UK 4 EUR 36.5 (rrp ),Vintage Silver shoes Heels 60s Mod 9 M Byrou’s San Franciscico San Mateo,Women's shoes ASH 9 (EU 39) sneakers black white textile BS301-39,Tory Burch Dandy Woven Flat Espadrille Woven Leather Size 8 NEW 33065,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Womens Platform Pump Ankle Strap Punk Nightclub Party High Heel shoes Uk 2.5-10,Vince Acker Leather Slip On Sneaker shoes Light Woodsmoke Size 7 NEW 225,Tod’s Womens shoes Brown Size 6; European 36,Tory Burch Heidi Ballet Flat Size 6.5 Pewter Metallic Snake,

Make sure you utilize all the big social media platforms such as:
Women's Vince Camuto Kain Pointed Toe Mid Heel Pumps, Sizes 8-10 golden VC-KAIN, Instagram
Womens Cole Haan Helena Mid Pump Heels Sz 8 Brown Leopard Animal Print WORN ONCE,Women's High Block Heel Sandals Dance Party shoes Size, Twitter
Womens Pointed Toe Stiletto High Heel Pull On Sandal Silk Bowknot Lace Up shoes, Pinterest

TORY BURCH navy sneakers Size 7 suede and patent leather,Women's Ankle Strap Flower Pattern Chunky High Heel Pumps Platform Party Wedding,Women's shoes Yellow Box Korinda Slip On Platform Sandal 39320 Navy New,

Tory Burch Eddie gold Leather Ballet Flats Women's Size 7 M 198,Vince Camuto Vintage Goat Black wedge bootie 6,Women's Rockport Melora Captoe Pump Tan & Black US 8 M,

Womens Aldo  Mignogna    Leather & Studded Platform Wedge size US 8 5793a8

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Unique Women's Pagoda Cydwoq handmade leather loafer, brown, size 10.5 11,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Woman Autumn Pointed Toe Block High Heels Rhinestone Purple shoes Casual Footwear,TUK HEART HEEL PLAT PEEP TOE CREAM BLACK BOW ladies Size UK8 EU41 A8178L, Easy access to information on all your services, pricing, and any specials you may be currently running.
Tod's navy Patent Leather shoes, EU 36, UK 3, Women's J Renee MAYETTA Taupe Slingback Pump shoes,Womens Slip on Wedge Heels Rhinestones Ankle Strap Buckle shoes Round Toe Work,ZARA NWT PLATFORM SANDAL STAMPED SIZE US 9 EUR 40,.
Women's Lace Up Stiletto High Heel Clear Open Toe Heels Sandals shoes Stylish, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Women Slim High Heels Pointed Toe Ankle Strap Buckle Solid Stilettos shoes Pumps,, clients have the ability to book an appointment straight from...

Item specifics

Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
Style: Platforms & Wedges
Width: Medium (B, M) Fastening: Slip On


Heel Height: High (3 in. to 4.5 in.)
Occasion: Casual US Shoe Size (Women's): US 8/UK 6/EU 38.5


Material: Leather
Heel Type: Wedge

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Tod's Women’s Loafers Gommino Driving shoes Size 39 USA 8.5-9,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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WOMENS SZ 8 STUBBS & WOOTTON FLORAL SLIPPERS SHOES,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.


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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Via Spiga Karla Brown Leather Wedge Espadrille Sandals Women’s Size 10 M ,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Women Red Platform Sandal Heel Mercanti Fiorentini Size 9 NIB (Made In Brazil),

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Womens Cole Haan Black Pumps Patent Leather & Suede Sz 8 B Margot CT D38565 Sho,

Womens Formal Dress Pointy Toe Stiletto Slip On High Heels Pump Prom Party shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Trussardi Jeans 79S046 Mocassini women Scarpa Sportiva,


This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Valentino Rockstud d'Orsay Black Suede Pointy Toe Pumps Size 37,

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