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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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150 NEW NIKE SHOX GRAVITY WOMEN SNEAKERS RED COLOR Sz 10,Sexy Women's Snakeskin Blocke High Heel Genuine Leather Gladiator Ankle Boots sz,Women's Spike High Heel Lace-Up Fashion Sexy Ankle BALLET Boots Nightclub Buckle,Vintage 80s 90s Nike Lava High Pink Teal Leather Hiking Boot shoes Women 7.5 READ,Saucony Women's Omni 16 Teal Citron S10370-4 Running Sneakers Brand New in Box,Womens Pointed Toe Low Block Heel Fur Trim shoes Ankle Boots Pumps Slip On New,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Torrid Lace Up Back Heel Boots Wide Width & Wide Calf Black 8 84942,Women's British style Suede Leather Pointed Toe Low Heel Ankle Boots shoes , Twitter
Vasque Womens Constant Velocity Lace Up Athletic Trail Running Mesh shoes Sz 9.5, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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shoes Asics Gel Kayano TrainerEvo GS C7A0N 1717 ragazza running pink sand,Womens New Balance 997 shoes Size 7 WX997BP2 Sneakers,Womens Pull On Round Toe Block High Heels Chunky New Ankle Boots Fashion shoes,VANS CLASSIC SLIP-ON (BRUSHED METALLIC) BLACK VN-0A38FKMVO WOMEN'S SIZE 9,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Adidas adilette sandals original d96683, The ability to book an appointment easily and seamlessly straight from your website.
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Women Stretchy Thigh High Boots Over Knee Flats Oxfords Slim Leg Lace Up Booties,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the 1. STATE Women's Ocel Slide Tawny Sandals,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 110 Nike City Loop Particle pink Pink Women’s Size 7.5 Casual shoes AA1097-601,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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