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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Womens Velvet Floral Embroidery Ankle Riding Boots Round Toe Zip Stilettos F729, Pinterest

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Sexy Nightclub High Wedge Heel Lace Up Mid-Calf Boots Women's Suede shoes Zsell,Vasque Womens Teal Constant Velocity Athletic Trail Running shoes Sz 10.5 M,Womens Suede Lace up Embroidery Athletic shoes Fashion Sneakers Flats Sports New,

Women's Leather Platform Wedge Heel Open Toe Toe Toe Sandals Rivets Hollow Out shoes dd6fc0

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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2012 Nike Women's Shox Turbo + 13 Wolf Grey fireberry Womens shoes 12,(Brand New) PUMA RIHANNA FENTY CREEPR Black black - Size 7 1 2,7.5 WOMEN'S NIKE AIR MAX 90 BLACK gold WHITE 95 RUNNING CASUAL SPORT SHOES 6Y,SPIRAL - BOTTES TALONS 8 CM TOUT CUIR brown TAUPE NUANCé 40 - EXCELLENT ETAT,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens Girls Cute Pompom Fleece Lined Ankle Snow Boots Warm shoes Slip On Casual,12144-BKW SKECHERS Womens Soleus - Intriguing Notion SneakerB, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the NEW Adidas Sz 10 Springblade Razor Womens Running Athletic shoes, Style M20199,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Heel Height: High (3 in. and Up) US Shoe Size (Women's): 4.5 5 5.5 6 6.5 7 7.5 8


Style: Fashion
Heel Type: Wedge Width: Medium (B, M)
Pattern: Solid Material: Leather
Fastening: Zip

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Women's Nike Air Max 95 USA PANACHE CORDUROY SAIL PINK blueE RED AQ4138-101 8.5,Women Pointed Toe Knee High Mesh Boots Summer Sexy Zip High Heels shoes All Size,Tony Lama 2996 Black Cherry Pull On Western Cowboy Boots Women's U.S. 7.5 D,Womens Tassels Rivet Patent Leather Low Heel Fashion Ankle Boots Casual shoes WU,Tony Lama Boots Western Cowboy Roper Womens Black Leather 7501 Size 6.5B,Superga Size 5 M Shiny Cork Fashion Sneakers New Womens shoes,.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: T5J6N-1733 Gel Quantum 360 Women Running shoes Sneakers bluee Sz 9.5 41.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Women's Nike Roshe One Print Casual shoes White BLACK 599432 110 NEW,Women's Justin Western Cowboy Boots Brown Leather 7 B,Women Pointy Toe Ankle Boots Party High Stilettos Heel shoes New Booties Sz 2-9, 120 NIB New Balance 980 Women's Walking 608 609 623 shoes Wide D & 2E 928 669,.

Women's Nike 880840-003 Black Lace-up Running shoes Size 8 M,

Women's Adidas TUBULAR DEFIANT Sneakers-S75903, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Women Suede Leather Pull On Chelsea Ankle Boots Rhinestone Heel Winter shoes New, 160 Dr. Martens Women's 'Steven' Boot, Oxblood Winter White, UK 3 US 5,Women High Heel Fashion Leather Sneaker Platform Wedge Boots Trainers Creepers,TONY LAMA shoes 467353 BeigexGreenxMulticolor 5 1 2,


Sexy White Gogo Mod 70's Retro Halloween Costume 2 Heel Knee High Boots GOGO W, Adidas Original Superstar 80s Women's Athletic Sneakers BY2882, METAL gold,2019 DS Nike Air Vapormax Flyknit 2 LXX Swarovski Supreme Volt AT5673-700 sz 7.5,1809 adidas Originals Stan Smith Bold Women's Sneakers Sports shoes BA7770,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Zumba Air Classic Remix shoes - Black Coral A1F00098,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Women's Nike Free RN 2017 Running shoes - White Black Platinum - NIB,

AC17 2 STAR shoes beige textile suede women sneakers EU 39,EU 40,Women Boots Lace Up Rhinestone Fur Decor Wedge Mid Heel shoes Motor Round Toe,Vionic Women’s Riley Leather Lace Up Perforated Athletic Sneakers TAN NEW 8,

361 Degrees Women's Sensation 3, Black Silver, 10 B,

Denise Prichard

345 COLLECTION Fifty Nine ANNE Black Leather Designer Tall Boots 5.5 EUR 35.5,Women Lace Up Platform Wedge High Heel Hot Sneakers Trainer Sport Ankle BOOTS,Women's FFC New York Matte Black Ronda fringe Bootie 8M,Spring Winter New Women Casual Retron Fashion Round Toe Tassel Suede Ankle Boots,.

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