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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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284 Sesto Meucci Janice Black Patent Slip On backless shoes - SIZE US 11 - NEW,Women's Vans SK8-Hi Slim Racing Canvas Casual Mint Green Size 6.5 721454,Vasque Womens Coldspark Ultradry Waterproof Insulated Mid Snow Boots Size 7, 90 XAPPEAL Womens Emery Knee High Riding Boot shoes, Brown, US 6.5,
Womens Leather Pull On ANkle Boots Wing Tip Carved Flats High Top shoes Lady New,Women knee high boots stiletto pointed toe buckle side zipper high heel Vogue, 110 Musse & Cloud by Coolway Anissa Leather Boho Coolise White Sz US 5.5-6 36,Simple Korean Women's Pull On Round Toe Block Heels Leather Ankle Boots OL Style,6 WOMENS NIKE Vandal Hi LX High-Top Sneaker AH6826-101 Particle Beige white gold,
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
Women's Saucony Triumph ISO 4 S10413-1 Running Athletic shoes Fog Grey Purple,Stilettos Heels Pointy Toe Suede Solid Ankle Boots Women shoes Side Zip Sexy NEW,Adidas Women's Aerobounce ST w Running shoes,Womens pu leather Side Zip Platform Wedge Heel Over Knee High Boots Buckle shoes,Womens 7.5 M Code West Vtg Black Leather Motorcycle Harness Boots Cowboy Riding,.
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Women Floral Print Embroidery Fashion Ankle Stiletto Slim Heel Zip Boots shoes, 199 Jeffrey Campbell Cienega Brown Velvet Thigh High Over The Knee Boot 7.5M 5,Women Ankle Boots Flat Lace Up Zipper British Round Toe Spring Autumn shoes New,Vionic Orthaheel FRESH JOEY Nubuck Leather Lace-Up Sneakers DUSTY PINK 10 M NIB,
5.5 WOMEN'S Nike Air Huarache Run Triple White Running Casual classic 634835 108,Womens Ankle Boots Low Kitten Heel Pointy Toe OL Zipper Breathable shoes White,AB582 D.A.T.E. (DATE) shoes green textile women sneakers EU 37,Womens Nike Roshe Two Hi Flyknit Boot Sz 7 bluee 861708 400 FREE SHIPPING SR 225,NEW Ash Bowie 37 38 Wedge Sneaker Black Suede Glitter Trim 7.5 8 8.5,
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Women Lace Up Side Zip Knee High Boots Ladies Low Heel Punk Gothic shoes Size,Womens Leather Round Toe Sock Sneaker Flat Heel Sport Ankle Boots Oxfords Ths01,Women's Simple Scrub Zip Solid Thigh-High Boots Winter Elastic Fashion shoes WU,Womens Knee High Boots Patent Leather Pointy Toe Stiletto Heels Sexy shoes Zip,Womens Ankle Boots High Slim Heel shoes Real Leather Floral Lace Pointed Toe New,Vogue Women Suede Square Toe Embroidery Zip Ankle Boots Chunky Heels shoes Size,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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NEW WITH BOX Puma BMW MS evoSPEED Lace Men’s shoes SIZES 8-11, Facebook
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Women Beads Floral Mesh Breathable Athletic Sneaker shoes Sports Lace Up Petals, Pinterest
Women Open Toe High Heel Ankle Boots Zip Autumn Winter Party Dress Booties Black,Women Reebok Zcut TR 2.0 Training M49844 Fuchsia Black 100% Authentic Brand New,Women's Nike Air Max 97 ANTHRACITE VOLT GREEN BLACK GREY WHITE 921733-014 sz 9,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Women's Altra Footwear Paradigm 4 Running shoes Pink US Sizes,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Women round toe strench lace wedge heel platform over the knee thigh high boots,Saucony Redeemer ISO Running shoes Women’s Size 7 US Near Mint Condition, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Winter Womens Mid Calf Boots Lace Up Round Toe Side Zip Rhinestone Flat shoes,Women Rhinestones Pointed Toe High Heels Ankle Riding Boots Stilettos shoes B519,Snow Paw Womens Suede & Australian Sheepskin Collar Pull On Winter Boots,Womens Zip Decor Fashion Ankle Boots Open Toe Stilettos High Heel Buckle 35-44,Vaneli Artemis Ankle Boots-Women's size 6 M Black,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Sam Edelman Leya Sneakers-Women's size 7.5 M Black,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|US Shoe Size (Women's):||10 M US||Brand:|
|Width:||Medium (B, M)||UPC:|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Winter New Stylish Diamante Womens Round Toe Blcok Heels Short Boots US Sz4-10.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Pointed Toe suede kitten heel pumps Back Zip ankle boots shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Winter Women's Chunky Heels Round Toe Leather fur lined warm Ankle Boots,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Womens popular pointed toe suede side zip high heel block comfortable boots 2018, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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