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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Adidas - TERREX FAST X GTX W - SCARPA TREKKING - art. V22384-C,Adidas AdiZero Stella McCartney Takumi Lace Up Womens Trainers S79222 D19,Steven By Steve Madden Brown Leather Zip Wedge High Heel Fashion Boots Sz 6.5 M,Womens Knee High Boots High Wedge Heel Platform Casual shoes Velvet Lined Warm,7 WOMEN'S Nike Air COURT BRGH SNEAKERS WHITE PINK METALLIC pink WHITE SPORT,.

Womens Punk Leather Rivet Studded Side Zipper Pull On Ankle Boots Plus Size 43,Women's Cow Suede Embroidery Floral Chunky Block Heel Elegant Pumps Ankle Boots,2017 WMNS Nike Lunar Air Force 1 Duckboot SZ 6.5 Particle Pink LF1 AA0283-600,Womens Square Toe Geometric Stretchy Kitten Heels Back Zip Elegant Ankle Boots b,.

Vaneli Suede Ankle Boots with Tassel - Dommie 10W Wide Womens Navy New,530 NFG W pink gold,Womens Booties Retro Block Spell color shoes Wine Clubwear Back Zip Mid Heels,SKECHERS GOWALK 3 Insight Women’s Slip on Trainer -Hot Pink - uk 6,Women Kenneth Cole shoes Santell Sneakers Black Size 6,Womens Round Toe Chunky High Heels Over Knee Boots Warm Platform shoes Sexy V916,.

10 Women's Nike Zoom Fly SP AJ8229-108 White pink Pluse LIGHTWEIGHT RUNNING,

Sexy Womens Leopard Real Leather Sneaker High Platform Athletic Trainers Boots Y, 160 Vivobarefoot Womens Trail Freak WP Running shoes, Grey Red, EU 35 US 5.5,Winter Autumn Rabbit fur Lace Up Womens Platform Creepers Pumps Warm shoes Hot, 159 size 9 Vince Camuto Abriannie Black Suede Studded Ankle Booties shoes NEW,

Women High Block Heels Suede Mid Calf Boot Platform Strap Buckle Strip shoes,5th Avenue Womens UK 6 EU 39 Tan Brown Suede Zip Up Low Heel Ankle Boots,9547-31142 Sneaker women V 1969 Italia C53 NAPPA SMERALDO Azzurro 38 IT - 8 US,Women Hollow Breathable Sports Sandals New Casual Lace up Sneakers shoes Runnins,@ Alfredo Giantin @ Chelsea-Boots Wildleder brown UK 4,5 US 7 EU Gr. 38 TOPP,

Womens High Block Heel Pull on Vintage Over Knee Leather Winter Boots Size 4-10,361 Women's Overstep-W Trail Runner, Black Purple, 7 M US,7852012 LSPBTS50 Women's shoes Size 7 M Brown Leather Boots Johnston & Murphy,

NEW Asics Kanmei 2 Womens Active Running shoes (B) (001),Womens Reebok Crossfit Nano 8 Flexweave Women's Training Runners shoes - White,Vans Old Skool Blocked Pearl True White VN0A38G1OC4 Womens Size 6.5,3.1 phillip lim boots size 37,Women Cuffed Round Toe Block High Heel shoes Suede Leather Over Knee Boots SIBO,Womens Sexy Stiletto High Heel Over Knee Boots Nightclub Party Suede shoes Ske15,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Stylish Womens Over the Knee High Long Boots Pull On Floral Low Heel shoes HOT,2017 WMNS Nike Air Max Zero QS SZ 6.5 Metallic gold White 863700-700,Women's Sequin Round Toe Ankle Wedding Boots Zipper High Block shoes Plus Size,Womens Ankle Boots Summer Breathable Fashion Leather Roman Sandals Party Pumps Y,Womens Creepers shoes Lace up Round toe Punk Sneaker Casual Ankle boots Military,AUTHENTIC FRYE WOMENS GENUINE LEATHER KNEE HIGH BOOTS BROWN GORGEOUS SIZE 7B,Sofia Women Genuine Leather Boots Vintage Bohemian Lace Splicing Pattern shoes,Womens Lace up over the knee high Boots slim high heels dance club shoes Lady SZ,Womens suede Korean stylish block high heel side zip bowkont ankle boots shoes,

Womens Denim Over The Knee High Boot Hole Stretch Slim Stiletto High Heel shoes,Womens shoes Fashion Leather Sneakers Platform Wedges Ankle Boots High Heels,STEVE MADDEN - BRADI - Women's Ankle Boots Bootie - COGNAC Leather - Size 7.5,WOMEN'S REEBOK CL NYLON BRIGHTS PINK NEW,

Make sure you utilize all the big social media platforms such as:
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Women's Suede Pointy Toe Block Heels Buckle strap Rivet Zipper Ankle Boots shoes, Facebook
Women Pointy Toe Party Real Leather Suede Snake Print Knee Boot High Heel shoes,Womens Increase High Heels Round Toe Comfort Embroidery Fashion Sport Boots B557, Twitter

AB212 MBT shoes grey textile daim femme sneakers EU 37,AC430 MBT shoes pink textile women sneakers EU 37,A35 Biliee Riding Boots 302, Cognac, 6 US,

Women Punk High Stiletto Heel Pointed Toe Over Knee Thigh High Boots With Buckle,NEW New Balance 992 Running Walking shoes Black Grey US 7 2A Narrow,1811 Nike Air Force 1 '07 Women's Sneakers Sports shoes 315115-039,

Women's Genuine Leather Fashion Fashion Fashion Sneakers Lace Up Wedge High Heel Sport Sandals 6d2a20

At the risk of being completely cliche` - remember, a picture is worth a thousand words.


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Womens Flats shoes Round toe Lace up Leather Punk Fashion Mid Calf Combat Boots,Texas Women's Black with Brown Leather Western Boots 4231 Size US 6 NEW,Women Med Kitten Heel Front Zipper Ankle Boots Pointed Toe Suede Leather shoes,Adidas Adizero Allegra II - Women's,Womens Patent Leather High Block Heel Clear Back Zipper Ankle Boots shoes sz Hot,AB560 D.A.T.E. (DATE) shoes burgundy leather patent leather women sneakers EU 3,

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Women Canvas Heels Hgih Heel Block Leather Pump Sneaker shoes Lace Up Boots,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Latest ReleaseAsics Gel Pulse 9 Womens Running shoes (B) (4801),Women Over Knee High Boots Mid Kiten Heel Pointy Toe Flower Casual Spring New LL, Easy access to information on all your services, pricing, and any specials you may be currently running.
Womens Leather Round Toe Low Heels High Top Lace up Sports Creeper Leisure shoes, Sbicca Vintage Collection Dante Suede Leather Black Thick Heel Mid Calf Boots,SKECHERS WOMENS BOBS PLUSH WAG PARTY SLIP ON MULTI SHOES 2019 FREE POST AUST,Women's Kitten Heel Leather Pointed Toe Ankle Boots Pull On Oxfords Casual shoes,.
Vince Camuto Preslen Knee High Leather Riding Boots Black Size 6 Wide Calf NIB, The ability to book an appointment easily and seamlessly straight from your website.
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Women's Occident Denim Mid Calf Side Zip Motorcycle High Block Heel Boots shoes, Links to your social media pages to build your online following.


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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Vans SK8 Hi Moc Peanuts Dog House Bone VN0A344LOQT Women's Size 9,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Fashion Sneakers,sport sandals
Heel Type: Wedge Heel Heel Height: High (3 in. and Up)
Fastening: Lace up US Shoe Size (Women's): 4.5 5 5.5 6 6.5 7 7.5 8 8.5 9
Heel Detail: 10 cm,include hidden wedge 6.5cm Material: Genuine Leather
Features: Lace-Up Width: Medium (B, M)
EUR Shoe Size (Women's): 35 36 37 38 39 UK Shoe Size (Women's): 2.5 3 4 5 6


Pattern: Solid


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Some smart local businesses for salons to partner up with are...
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120 Kenneth Cole White Women's shoes Kam Pride Rainbow Sneakers 9 M hsr21-103, Vogue Womens Motorcycle Punk Rivets Pointy Toe Leather Black Ankle Boots shoes,
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Saucony Womens Size 7 Peregrine 7 ICE + Athletic Support Terrain Running shoes,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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150 size 8 Rebecca Minkoff Stacey Stud Black Leather Bow Sneakers Womens shoes,

Womens Hidden Wedge High Heels Sneakers shoes Athletic Casual Board High top New,Womens Asics Gel Hyper Tri 2 Womens Running shoes - Pink,Vaneli Suede Ankle Boots with Tassel - Dommie 8.5W Womens Booties Taupe New,Womens REAL Leather Flat Board shoes Rivet Punk Lace up Casual Fashion Sneakers,Z-COIL shoes Sz 10M Womens Black Leather Lace-Up Pain Relief Athletic Spring,Women Sexy Platform Clubwear shoes High Heel Patent Leather Over Knee High Boots,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Vintage Nike Air Max 90 Women’s Size10 Denim Ice Yellow bluee Maize AirMax shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Women Fur Lining Winter Warm Fur Ball Flats Knee High Boots Snow Boots shoes New,AB210 MBT schuhe black blue wildleder damen sneakers EU 37,Womens Trendy Sexy Pointy Toe Stiletto Pleated Ankle Boots Party Slim High Heels,D97402 Pureboost DPR Women Men Running shoes Sneakers Pink,Women's Hiking Mid Calf Boots Real Leather Fur Lining Warm Winter Snow shoes,Vasque Womens Size 10 Breeze 3.0 GTX Athletic Hiking Trail Outdoor Mid Boots,.
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2002 Nike Air Max TRAINER SC HIGH 1 WHITE REAL PINK GREY 302583-111 NEW 6 7.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Women Round Toe Low Block Transparent Heel Ankle Boot shoes Summer Sandal Fashion,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens High Wedge Heel Fashion Sneakers Lace Up Sports shoes Breathable Creepers,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

BB0110 Stan Smith Mid Women Men Running shoes Sneakers Black,

Sz35-41 Womens Clear Transparent Ankle Boot Back Zip Clubwear Party Casual shoes,Womens Shiny Patent Leather Ankle Chelsea Boots Square Toe Chunky Heel Zip shoes,Women Pointy Toe High Stiletto Heel Zip Suede Over Knee Boot shoes Party Fashion,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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