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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Leather pumps black Christian Dior,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Women Fashion Faux Suede Over Knee HIgh Boots Studs Pointy Toe Thigh High Boots, Facebook
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2015 Nike 644411-002 Dunk Sky Hi Wedge shoes Womens Size 5.5 Black Volt, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Women Floral Boots Ethnic Knee High Leather shoes Low Block Heel Embroidery 2019,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Womens Flower Pattern Embroidered Casual Fashion Pointy Toe Block heel shoes MQ, The ability to book an appointment easily and seamlessly straight from your website.
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110 NWT Women's Nike Free TR 6 Training Running shoes 833413-502 Supreme,
Steve Madden Kavilier Womens Brown Leather Mid Calf Boots size 9.5,Women's Platform Wedge heel shoes Round toe Ricet Suede Ankle boots Side zip NEW,Women's Over The Knee High Boots Patent Suede Leather Lace Up Side Zip Outdoor,10.5 WOMEN'S Nike Air Force 1 Upstep CASUAL SUMMER shoes Black White 917588 001,Vasque Lime Green Nylon Oxfords shoes Women's 9.5 M,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Women Stiletto Heels Over Knee Boots Pointy Toe Side Zip Pleated Leather shoes,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Exact colour:||Silver - White|
|Material:||Leather + fabric glitter||Heel height:||Low heel (0 1/2-1 1/2in)|
Does not apply
|Style:||Sneakers||US Shoe Size (Women's):||US 5.5|
|Country of Origin:||Italia||Fastening:||laces|
|EUR Shoe Size (Women's):||EUR 39|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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WOMEN'S ADIDAS INIKI RUNNER ENERGY NEW,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Adidas adizero ubersonic 3 Jade Sneakers - Green - Womens,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Gothic High Wedge Platform Round Toe Ankle Motorcycle Boots Creepers 2019,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Women Rhinestone Lace Up Fashion Sneakers Flat Platform Round Toe Running shoes,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Stuart Weitzman Clute Black Quilted Nappa Knee High Boot Size 6.5M RH13034 ,Current specials and promotions
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Women's Black Leather Circus By Sam Edelman 'JANNA' Ankle Boots Size 6 M,Womens 696 New Balance shoes WH686CA,Womens Shiny Patent Leather Retro Lace Up Low Heels Casual Combat Ankle Boots 37,
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Women's Merrell J37460 bluee Lace-up Hiking shoes Size 10 M, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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