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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Spring Women's shoes Lace Up Platform Creeper Round Toe Multicolor Leather Pumps,Womens Suede Ankle Boots Stilettos Pointy Toes Multi color Side Zip Casual shoes,Festival Wellington tartan nellie Dr Martens boots calf wedge UK 5 EU 38,24 PAIRS WHOLESALE WOMEN'S CAMOUFLAGE FLAT CANVAS SHOE LACED SNEAKERS W1620,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Vans X Disney SK8 Hi Sorcerers Apprentice Women's Size 7 (UK 4.5) (EUR 37.0),Sexy Women's side Zipper Patent point toe High Heel Over the Knee Boots,Womens Round Toe High Heels Platform Ankle Riding Boots Clubwear Dance shoes 13,Women Outdoor Sports Boots Lace up Platform Chunky Desert Walking Running shoes,

Make sure you utilize all the big social media platforms such as:
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Women's Genuine Leather Rabbit Fur Thick shoes Rivet Bee Warm Block heel shoes, Facebook
Zumba Street Groove shoes - Green A1F00052,Women Suede Riding Knee High Boots Sweater Top Cuffed Block Heels Pull On shoes, Twitter
Winter PU Leather Pointed Toe Back Zip Rivet Womens Stilettos Ankle Boots Casual, Pinterest

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Womens Converse Size 7 Black Velvet Chuck Taylor All Star High Top 557929F NEW,Women Slim High Heel Pointed Toe Pull On Fashion Solid Ankle Boots Black White,Women Rhinestones Pointed Toe High Heels Ankle Riding Boots Stilettos shoes B519,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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364462-01 Puma x Fenty By Rihanna Women Creeper - Cracked Leather white,Zumba Energy Boom shoes - White gold A1F00068,Womens Rabbit Fur Trim Flat Casual shoes Side Zip Fleece Lined Warm Snow Boots, NEW Asics Gel Netburner Professional 13 Womens Netball shoes (B) (4301),
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Womens Suede Camo Chunky Low Heels Platform Lace Up Motor Boots Riding shoes,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Womens Merrell Mqm Flex Mid Gore-tex Womens Walking Boots - Black,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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139 BCBG BCBGeneration Womens BG-Joesana Platform Suede Boot shoes,Black,US 5.5,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Saucony Grid Caliber Trail Running shoes-Men's size 11 Black,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Steve Madden Fyzzle Taupe Leather Zip Mid Calf Boots Womens Size 6 M,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Wmns Nike Af1 Flyknit Mid White Sz 8 818018-100,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Women's Simple Solid Hidden Heel Pull On Over Knee Boots Platform Round Toe Boot,

Womens Round toe Leather Low Heel Rivet Buckle Metal Punk Ankle Boot Full SIZE,Women's Round Toe Lace Up Block Heels Ankle short Boots Metalic Leather Stylish,1810 Nike Air Max 270 Women's Training Running shoes AH6789-007,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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