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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
Womens shoes Ankle Boots Open Toe Stilettos High Heel Platform Sexy Party Zip,24 PAIRS WHOLESALE WOMENS BRIGHT YELLOW CANVAS SHOES SNEAKERS SIZES 5-10 S324L,Womens Pointy Toe Chunky Block Heels Over The Knee Boot Stretchy Knight shoes,Waterproof VASQUE goretex clarion hiking boots NEW darn tough wool socks women 7,Womens Slim Block Heel shoes Pointy toe Elastic Pull on Occident Over Knee boots,.
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UK Womens Casual Lace up High Top Outdoor shoes High Heels Platform Ankle Boots,Women's Suede Leather Low Heel Tassels Riding Casual Knee High Boots Winter Warm,Womens Low Block Heels RealLeather Punk Zipper Fur Lined Winter Warm Ankle Boots,Women's VTG Tony Lama Peanut Brittle Python & Leather Cowboy Boots Sz 9.5M,Women Genuine Leather High Heel Platform Pumps Ankle Boot Zipper Nightclub shoes,
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AB184 MBT schuhe black leder damen sneakers EU 37,Women's Size 8.5N Black Suede Leather Sanzia white Knee High Boots NEW,NEW EMU Australia Winton Genuine Sheepskin Fur Lace-Up Chocolate Boot Size 8,Union Creative Calne Ca Hdge Cosplay Boots shoes Any Size,Women Stylish Pointed Toe High Heels Stiletto Elegant Leather Zip Ankle Boots,Stylish Women Block Heels Round Toe Zipper Knee High Boots Girl shoes Popular 99,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Adidas PHARRELL WILLIAMS X SOLAR HU GLIDE ST SHOES Women 10.5, Facebook
(RARE) DOUBLE -H WOMEN'S LONGHORN HARNESS BOOT, BLACK LEATHER,SIZE 6 M, 5008,Women's Lace Up Over the Knee Boots Suede Block Heel Pointed Toe shoes mgic, Twitter
A BATHING APE Ladies' Footwear BAPE LOGO SLIP ON 2colors From Japan New, Pinterest
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Women's NEW New Balance 920 H2Flow Water shoes Sneakers Size 8B Brown Green D11, 150 Superfit Impermeable Waterproof Mid Calf Uxana Lace Winter Boots Size 11,Sexy Womens Ladies Patent Leather Pointed Toe Side Zipper Stiletto shoes Boots,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Women Riding Boots Punk High Platform Block Heels Leather Buckle Rivets shoes,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Women's Nike Air More Money LX Black Summit White AJ1312-002 Size 5,361 Degrees Women's Meraki Running shoes - White Black (Y853-0009), Easy access to information on all your services, pricing, and any specials you may be currently running.
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Stylish Womens Leather Brogue Lace Up High Block Heels Over Knee High Boots 2018, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the 1902 Nike Air Zoom Vomero 14 Women's Training Running shoes AH7858-400,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Womens Waterproof Winter Snow Boots SIZE 11 B(M) PU Leather Warm Fleece Lining,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: WMNS Nike Air Max 2017 Purple orange Running shoes Sneaker 849560 502 Multi Size,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Adidas am4par G25951 - women's US size 10 - green black white,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Saucony Hurricane ISO Running shoes Women’s Size 7.5 US Excellent Plus Condition, Vasque Womens Breeze 2.0 GTX Breathable Athletic Hiking Mid Boots Size 9,Sexy Rivet Elegant Clubparty Pointy Toe Back Zippers Stilettos Ankle boot Sz,
ADIDAS ADIZERO ADIOS BOOST WOMEN'S RUNNING TRAINING SHOES 100% AUTHENTIC,Current specials and promotions
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Women Lacing Platform shoes Ladies Suede Female Wedges Black Autumn Ankle Boots,VANS Sk8-HI SLIM (LEATHER) Black True White VN-000QG39WS Women's size 7.5,2 STAR Sportschuhe 2SD1439-W white black,VANS CLASSIC SLIP-ON DISNEY(THE JUNGLE BOOK)blueE VN-0003DVHSU WOMEN'S SIZE 5,.
Vasque Womens Size 10 Breeze 3.0 GTX Athletic Hiking Trail Outdoor Mid Boots,
ADIDAS Adizero Adios W, Women Sizes 7.5-10, Grey SilverMetallic Grey BB6410 NEW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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