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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Womens Punk Buckle High Heels Pumps Platform Lace Up Ankle Boots Knight shoes,Adidas Adizero Ubersonic 2 Women's Tennis shoes Style AQ6061,Steve Madden Edition Booties - Women's Size 8 M - Grey,Adidas Alexander Wang AW Turnout Trainer shoes DB2613 Clear Mint Black 8 Size,100% Authentic Givenchy Women Knot Leather Sneakers,Womens Lace Up Buckle Round Toe Ankle Short Embroidery Floral Boots Flats shoes,.

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Women Pointed Toe Block Heel Mid Calf Boots Faux Suede Rivet Punk Stylish Buckle, 150 Diadora Women N9000 NYL black ice grey magenta 160827C5926,Adidas - PUREBOOST X Women's Trainer Black (BB4967),(uk 7.5) Ladies Asics Gel Torrance Trainers running shoes.,

Womens Fur Furry Mid Calf Boots Lace Up Suede Platform Round Toe Ankle Boots SI,Adidas ADIZERO PRIME LTD Core Black Size 6 (Women),Women's Mesh Breathable Peep Toe Patent Leather Summer Mid Calf Boots Sexy shoes,Vince Womens Platform Sneakers Size 7.5 M Brown Velvet Lace Up Neela,Womens ankle boot New round toe block low heel back lace up patent British shoes,

Womens Puma Speed 600 Ignite Womens Running shoes - White,Women's Sneakers White Embroidery Mixed color Flats Casual Lace Up Sports shoes,Vince Camuto Fetter Ankle Boot Laser Cut Black Leather Block Heel Bootie NEW 10,

Women's Fashion Stiletto Pointed Toe Ankle Boots High Heel Party Formal shoes,Skechers Womens Work Relaxed Fit Health Care Pro II SR Kalcat Electrical Hazard, 380 BALLY ASYIA WOMENS LEATHER SNEAKERS WHITE blueE RUBY US Size 6.5 EU Size 37,100% Genuine Sheepskin Tall Boots,100% Leather Ladies Fur Lined Ankle Boots Winter Warm Mid-calf Snow Pumps shoes,Womens Girl Sweet College Ankle Boots Metal Buckle Decor Chunky Casual shoes New,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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TOPSHOP knee high fashion boots, black with gold trim SZ 39,Womens Leather Lace Up Ankle Boots Rivet Rhinestone Pointy Toe Block Heel shoes,Vionic Midi Perforated Slip-On Sneaker - Women's Size 7.5, Black,Zara Womens Tan Taupe Suede Leather High Top Platform Sneakers Boots US 9 NWT,

Make sure you utilize all the big social media platforms such as:
Women's Nike Air Max VaporMax Flyknit 2 BLACK WHITE 942843-001 sz 12 W 10.5M, Facebook
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Women's Sports shoes Round Toe Match color Lace Up Fashion Sneakers Mesh Boots, Pinterest

Sexy Women's OL Suede Ankle Boots Stilettos Pointy Toe High Heel Mix color shoes,Womens Salming Speed 3 Womens Running shoes - bluee,61 2 M Sonora Leather Women's Boots,

Vibram Fivefingers shoes - Running Minimalist Barefoot Women's 8.5 9 Grey pink,2013 Nike Air Jordan 1 I Shadow OG BG 575441-014 EU 37,5 US 5Y Guter Zustand rar,Womens Platform High Block Heels Side Zip Knee High Boots Party Club Sexy shoes,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Women Sock Boots Lace up Wedge Heel Sneakers Outdoor Walking RunningSports shoes,Sexy Womens Winter Sweet Bowknot Pointy Toe Slip On High Heels Ankle Boots shoes,

WOMEN'S NIKE AIR MAX 1 QS SNEAKERS SIZE 8 , NWB 633737 100 140.00,

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110 Nike Air Max 90 Ultra SE GS 6Y Womens 7.5 shoes Black Volt 844599-002 NEW,Womens Nike Shox Zipsister Sneakers New, Grey Teal 386382-031 sz 7 SKU AA, 159 ALFANI TOSHA Dark Brown Suede Designer Knee High Boots Heels 10,Women's genuine Leather Super High Heel Platform Wedge Sneaker Ankle Boots New Y,Adidas Adios Boost Pink Trainers,Official Instapump Fury - TATA, Athletic shoes Authentic Goods,

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7856196 LMSBTS50 Women's shoes Size 6.5 M Red Suede Lace Boots Johnston & Murphy,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens PUMA x Rihanna Fenty Cleated Creeper Suede golden Yellow,2006 NIKE AIR FORCE 1 PREMIUM INVISIBLE WOMAN CLEAR blueE WHITE 313641-941 7.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
LATEST RELEASE Asics Gel GT 2000 7 Womens Running shoes (D) (400), Sexy Women Round Toe Leopard Platform Stilettos High Heel Ankle Boot Zip shoes n,Womens Pointy Toe Bowknots Ankle Boots Leather Block Heels Side Zip Solid shoes,Womens suede Korean stylish block high heel side zip bowkont ankle boots shoes,.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Vogue Womens Ankle Boots Lace Zipper Up High Heel Round Toe Metal Party shoes,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Vogue Womens round toe Suede low Heels Pull on Chelsea casual Ankle Boots,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Taos Footwear Women's Freedom Stone Sneaker 8.5 B (M) US,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Vasque Skywalk Brown Gore-tex Trail Mountaineering Boots Women's US 6,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Women's Stilettos Mid heel shoes Pointy toe Sequins knitted fabric Boots Zip NEW,

Women High Heel Patent Leather Nightclub Dance shoes Over Knee Boots Pointed Toe,3.75 Spike Heel gold Sequined Pointy Toe Knee High Boots Club Glam 6-12,Women's Elagant Red Suede Strappy Pointed Toe Lace Up Over Knee High Boots shoes,Vince Camuto Womens Size 8 Wayland Moto Brown Biker Boots Bootie,Womens Pointy Toe Suede Leather slip on High slim Heel party occident shoes new, Genuine Nike Air Max 97 ® ( Men Sizes UK 6 7 11 ) Atlantic bluee Volt Yellow,.

Adidas Adipure 360.3 Womens Fitness Sneakers Sports shoes - Navy bluee,Womens Pointy Toe Gauze Lace Stiletto Party Club Stretchy Breathable Vogue shoes,Womens MBT Tambo Brown Suede Leather Zip Up Toning Boots 400088-01 US Sz 7.5,3 pairs long leather boot various brands - no returns or refunds size 37 100 3,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women Fashion Clear PVC Ankle Boots Low Wedge Heels shoes Breathable Zipper Boot,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Womens Open Toe Sneakers Mid Heels Lace w8 up shoes Platform Athletic Sport new,

Womens 9 M Minnetonka Moccasin 1422 Brn Suede Front Lace Knee High Boots Fringed,Womens Chunky High Heels Pointed Toe Rivet Side Zipper Buckle Fashion Boots B189,10016453 Ariat Two24 Womens Suances Dress Boots - Aged Cognac - 8.0 - B,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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W-1196246 New Brunello Cucinelli Vero Cuoio Block Heel Calf Strap Sandal 37 US-7, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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