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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Womens Puma Speed 600 Ignite Womens Running shoes - White,Women's Sneakers White Embroidery Mixed color Flats Casual Lace Up Sports shoes,Vince Camuto Fetter Ankle Boot Laser Cut Black Leather Block Heel Bootie NEW 10,

Women's Fashion Stiletto Pointed Toe Ankle Boots High Heel Party Formal shoes,Skechers Womens Work Relaxed Fit Health Care Pro II SR Kalcat Electrical Hazard, 380 BALLY ASYIA WOMENS LEATHER SNEAKERS WHITE blueE RUBY US Size 6.5 EU Size 37,100% Genuine Sheepskin Tall Boots,100% Leather Ladies Fur Lined Ankle Boots Winter Warm Mid-calf Snow Pumps shoes,Womens Girl Sweet College Ankle Boots Metal Buckle Decor Chunky Casual shoes New,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Women's Nike Air Max VaporMax Flyknit 2 BLACK WHITE 942843-001 sz 12 W 10.5M, Facebook
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Sexy Women's OL Suede Ankle Boots Stilettos Pointy Toe High Heel Mix color shoes,Womens Salming Speed 3 Womens Running shoes - bluee,61 2 M Sonora Leather Women's Boots,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens PUMA x Rihanna Fenty Cleated Creeper Suede golden Yellow,2006 NIKE AIR FORCE 1 PREMIUM INVISIBLE WOMAN CLEAR blueE WHITE 313641-941 7.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Taos Footwear Women's Freedom Stone Sneaker 8.5 B (M) US,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Vasque Skywalk Brown Gore-tex Trail Mountaineering Boots Women's US 6,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Women's Stilettos Mid heel shoes Pointy toe Sequins knitted fabric Boots Zip NEW,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women Fashion Clear PVC Ankle Boots Low Wedge Heels shoes Breathable Zipper Boot,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Womens Open Toe Sneakers Mid Heels Lace w8 up shoes Platform Athletic Sport new,

Womens 9 M Minnetonka Moccasin 1422 Brn Suede Front Lace Knee High Boots Fringed,Womens Chunky High Heels Pointed Toe Rivet Side Zipper Buckle Fashion Boots B189,10016453 Ariat Two24 Womens Suances Dress Boots - Aged Cognac - 8.0 - B,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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