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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Addias Originals Womens NMD_R2 shoes BY9314,

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12 WOMEN'S NIKE ZOOM PEGASUS 34 33 35 RUNNING CASUAL MULTICOLOR blueE PINK,6.5 Nike Blazer Mid Exclusive Premium White Satin navy red stripes NWOB 100,Vans X Disney SK8 Hi Sorcerers Apprentice Women's Size 6.5 (UK 4) (EUR 36.5),Womens Pointed Toe Chunky High Heel Trim Velvet Over The Knee Boots shoes size,2Star Scarpa Sneaker women LOW BIANCO-gold 2SD2220,

Vintage Retro Converse in bluee Canvas shoes 60s 70s Kids' Size 3.5,Women's Hidden Heels Wedge Lace Up Platform Side Zipper Ankle Boots REtro Roman,Women Sport shoes STELLA McCARTNEY gold,

Women Snake Pointed Toe Sexy Party Night Club Stage shoes Over Knee High Boots,3.1 phillip lim Dolores Textured-leather Boots,Black, Size 36(feels Like US 7),Vans SK8 Hi Reissue Black Outsole Faded pink Black VN0A2XSBOAZ Women's Size 7,Women's Pointy Toe Over The Knee High Boots Soft Zipper shoes High Heels Chunky,LATEST RELEASE Asics Gel GT 1000 7 Womens Running shoes (D) (401),Womens Fashion Suede Leather Rabbit Fur Dianmante Lace Up Ankle Boots shoes Sea1,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Womens Over Knee Boots Stilettos High Heels Pointed Toe Leather shoes Dance Plus,Vans X Marvel Classic Slip On Black Widow Black Black Women's Size 7,Adidas - PUREBOOST X Women's Trainer Black (BB4967),Women Round Toe Low Block Transparent Heel Ankle Boot shoes Summer Sandal Fashion,

Make sure you utilize all the big social media platforms such as:
Womens Puma Speed 600 Ignite Womens Running shoes - White, Instagram
Acme Boot Black Leather Black Red Yellow White Inlay Design Size 6.5M Women’s, Facebook
Women Round Metal Toe Bowknot Flat Pull On woolen knit Knee High Boot shoes Party,1709 ADIDAS ORIGINALS TUBULAR VIRAL 2.0 by9747 WOMEN'S SNEAKERS SPORTS SHOES, Twitter

Women Sexy Over Knee 12CM High Pointed Toe Stiletto Heel Dance Boots Sz Jd_uk,Women's Over Knee Thigh Boots Wedge Heel Platform Faux Suede Round Toe Casual,Sexy White Black Victorian Steampunk Halloween Can-Can Costume Calf High Boots,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

NEW Asics Gel Contend 4 Womens Flexible Running shoes (B) (2093),Adidas AlphaBOUNCE RC 2 W Black Mens Running shoes BOUNCE F35393,

Womens Asics Gel Nimbus 21 Women's Running Runners Sneakers Casual shoes - Black,

Women's 18cm High Heels Size US 5-12 Stilettos Lady Club Sexy Dance Ballet shoes,Womens Pointy toe High Stilettos Over Knee Thigh Zip Boots Lace up Casual shoes,9763-31916 Sneaker Senza Lacci men Andrew Charles grey Talpa 41 EUR - 8 US,Womens Buckle Strap Leather Pointy Toe Block Heel Party Work Dress Ankle Boots,
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Womens More Mile Cheviot 4 Womens Trail Running shoes - bluee,

Women's Nike Zoom All Out Low 2 Running shoes White Solar Blk AJ0036 101 Sz 10.5,Women's Europe Retro Leather Lace Up Over Knee Thigh High Boots Block Heel shoes,Womens Winter Fur Trim PomPom Ankle Boots Block Heel Platform shoes Round Toe SI,Womens Knee High Boots Low Heels Round Toe Waterproof Side Zipper Casual shoes x,Womens Summer Knee High Boots Lace Up Lace Floral shoes Low Heel pointy Toes 43,Women Pointed Toe Block High Heel Lace Up Floral Ankle Boots Fashion Booties,

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190 NIKE AIR JORDAN 12 RETRO AO6068-203 Vachetta Tan Suede Women Size 11 Rare,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens Retro Fashion Round Toe Lace Up Block Low Heel Leather Knight Boots Size,Womens Suede Flat Heel Stretch Over Knee Boots Casual Driving Round Toe shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Shiny Womens Lace Up Athletic Sneakers Breathable Casual Sport shoes Summer New,, clients have the ability to book an appointment straight from...

Women’s Sonora By Double-H Tall Western Boots Size 7 M,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Vionic Women's Drift Satima Lace-up Navy 8.5 M US EUC,

Women New Thigh High Boot Stylish Leather Warm shoes Pointed Toe High Heel Party, BARGAIN Asics Gel Contend 4 Womens Running shoes (B) (021),Women's Finn Comfort GOA UK 4US 6.5 W,Women New Balance Classic 420 Running shoes Trainers Black White Gym WL420NPF,Womens Babolat Propulse Team All Court Women's Tennis Sneakers shoes - White, 190 Nike Womens Air Max 2017 849560 402 Concord purple Size 6 97 98 1 Vapormax,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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New Adidas Prophere Women’s Select-a-Size shoes White Chalk Grey Copper CQ2542,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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110 NIKE LUNARGLIDE +2 orange White Designer Running Lace Up Sneakers 5.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

WOMENS rabbit fur knee high boots hidden heel round toe zipper shoes warm winter,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 317581-601 Nike Womens Blazer Low Classic Carnation Black Khaki,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Womens Over Knee Boots Pointed Toe Stiletto Side zip Glossy Sexy Party shoes New,

Shellys London Katherine Chelsea Boot - Women's Size 10.5 Black,Women's Cole Haan D25456 Boots Black Leather Slip on Mid Calf Buckle Size 6B,Sweet Womens Knee High Boots Knight shoes Leather Pull On Flat Heel Round Toe sz,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Womens Patent Leather Chunky High Heels Side Zip Ankle Boots Pointed Toe Warm T6,Current specials and promotions
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Women’s Nike Air Jordan 3 Retro Premium HC “Chrome AA1243-020 NWB 190 Size 6,Women's Nike Air Running shoes Size 7.5,Women Square Toe Zip Over Knee Boot shoes Suede Low Block Heek Stretchy Fashion,
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WOMENS ADIDAS CRAZY ADV SZ 10 METALLIC CORE BLACK WHITE CQ2842, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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