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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Womens Stilettos Heels Cross Strappy Buckles Pointy Toe Party Ankle Boots 4-9,9805-32178 V 1969 Italia Womens High Sneaker yellow 37 IT - 7 US,Vogue Stylish Womens Ankle Boots Leopard Pattern Horse Hair Back Zip Mid Heels 8,0. NIKE WMNS AIR JORDAN I HIGH ZIP BLACK SIZE UK 5,Women Black Red Bright Cow Leather Ankle Boot Chelsea Low Heel Oxfords Punk 2019,
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Women's Chunky Flat Heel Combat Ankle Boots Casual Lace up High Top shoes UK2-6,14TH & UNION Womens Black Perforated Lace Up Booties Sz 9 M - 232077,Womens Flats sheos Round toe Rivet Strappy Decor Pull on Elastic Ankle boots NEW,Adidas Alpha Bounce Em Running Women's shoes Size,Womens Embroidery Suede Chunky Heel Knee High Boots Square Toe Retro shoes,Womens High Block Heel shoes Square toe Casual Zipper Fashion Ankle boots Stylis,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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140 WOMENS NIKE FREE RN FLYKNIT SIZE 12 NEW 880844 400,Women Zip Solid Creepers Hidden Heels Ankle Boots High Top Sneakers Sports shoes,Shellys London EVAN Tan Suede Lace Up PLatform Lug sole Jeffrey Ankle Boot abner,AC366 MBT shoes bluee purple leather women sneakers EU 37,
Make sure you utilize all the big social media platforms such as:
Womens Spring Ankle Boots Leather High Block Chunky Heels British shoes Roman Sz, Instagram
Suede Pointy Toe Stilettos Heels Fashion Knee High Boots Women Zip Elegant shoes, Facebook
GUESS GLINNA METALLIC PINK LASER CUT HIGH TOP SNEAKERS (40),Womens Med Platform Round Toe Faux Fur Ankle Snow Boots Lace Up Warm shoes G390, Twitter
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Women Black Peep Toe Slim High Heel Platform Gladiator Clubwear Mid Calf Boots,Wilson Rush Pro 2.5 Women's Tennis shoes for All Court White Racket WRS322700,Skechers Women's Ultra Flex-STATEMENTS 12841 WIDE Taupe Memory Foam Brand New,
Women Kendo High-heeled Long Tube Show Boots Tide Pointed Wedge Large Size Ske15,2012 Womens Nike Cheer Flash White Cheerleading shoes Size 6.5,Vogue Womens Block Heel Back Zips Fashion Ankle Boots Suede shoes Pointed Toes,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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WMNS NIKE LUNARGLIDE+ 2 GREY RUNNING SHOES IPOD NEW,
Women’s Adidas EQT Support ADV W Runner shoes Sneakers CQ2255 Size 7 New,Women Knee High Riding Boots Leather Military Combat Buckle Strap Zipper shoes,Womens Real Leather Fashion Sneakers Hidden Heel Sport Sandals Wedge Boots New Y,Women's 6.5 B Bone Ariat Heritage Roper Leather Western Cowboy Boots,
Womens Over Knee Boot Low Heel Pull On Clear transparency Shiny Leather shoes,Acne ACNESTUDIOS low-cut sneakers 37BLK shoes (K24694,Via Spiga Bernadette Black Leather Riding Boots Women's shoes Size 6 M NEW,
SZ 9 9.5 Ladies Orthopedic Algeria Comfortable Tennis Running shoes Qarma 99+,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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NEW WOMEN'S AIR JORDAN 1 REBEL XX UTILITY PACK PARACHUTE BEIGE JW1,Women Ankle Boots Suede Leather 7CM Hidded Heel Pull On Fur Stretchy shones, Easy access to information on all your services, pricing, and any specials you may be currently running.
NEW Women's boots BY VERETTA size 8, Womens Merrell Chameleon Gore-Tex XCR Beige bluee Hiking Low shoes Sz 7 EUR 37.5,Womens Vero Cuoio Italian Black Leather Zip Boots shoes Size 8 M,WOMEN'S NIKE AIR MAX 270 White AH6789 102 Size 6.5 NO BOX TOP,.
Womens Side Zip Lace Up Leather shoes Stilettos High Heel Ankle Boot Pointy Toe, The ability to book an appointment easily and seamlessly straight from your website.
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Women Block Heels Pointy Toe Shiny Synthetic Leather Pull On Mid Calf Boots shoes,
Womens Grace Ankle Boots Lace Up Block Heels Round Toe Suede shoes Fashion Pumps,Women Square Toe High Block heel Zip Ankle Boot shoes Leather Fashion Party New,9 - 9.5 M Eu 40 ECCO Intrinsic 2 Mid Women's shoes Leather Slip-On Sneaker Boots,Womens Lacrosse Duck Boots 5 Eye Leather PAC 424502 Sz 8 Waterproof Leather NICE,Women's Winter Over The Knee Thgh Long Pull On shoes Square Toe Mid Heel Boots,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Womens Fashion Sexy Patent leather Ankle Boots Party Nightclub Stiletto shoes SZ,, clients have the ability to book an appointment straight from...
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Women shoes Flat Anti-Skid Ankle Boots Breathable Leather Work High Top, BARGAIN Asics Gel Contend 4 Womens Running shoes (B) (021),
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110 Steve Madden Womens Lombard Slip On Bootie shoes, Olive, US 6,Women's Ankle Boots Block Mid Heels Round Toe Side Zip Flower Embroidered Retro,Vasque Womens Size 7.5 Trailbender Athletic Black Trail Support Running shoes,Womens Lace Up Round Toe Flat Hidden Heels Patent Leather Multi colord shoes SZ,
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Women's lady Buckle Studded Rivet Flat combat Ankle Boots Rock Gothic shoes,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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SoftWalk Charming Bootie - Women's Size 7N, Brown,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women lace up pearl rivet lace up athletic sport shoes casual trainers shoes hot,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Acne Studios White Patent Adriana Sneakers Size 35,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Sebago Women's Ankle Winter Leather Boots shoes Size 11M Brown, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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