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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Vogue Women's Bright Metallic Cow Leather Lace Up Sneaker High Platform Oxfords,Womens ankle High Top suede block high Heels zip Boots star pattern shoes big Sz,Adidas - ASMC BARRICADE BOOS Women's Trainers White UK6 (BY1621),Womens Club Patent Leather Dance Over Knee Boots Pointed Toe Stilettos shoes SZ, NEW NIKE FREE TRANSFORM FLYKNIT TRAINING ATHLETIC SHOES SIZE 11 WOMEN'S ,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Womens Faux Fur Trim Winter Ankle Boots Side Zip High Heel Classic Retro shoes,1903 Nike Epic React Flyknit 2 Women's Training Running shoes BQ8927-100, 150 Asics Tiger Gel Kayano Trainer Knit Lo Size 9 Mint Green H7N1N Womens,Adidas ADVANTAGE CL K AW4884 Bianco shoes women Bambini Sneakers Sportive,.

Womens over the knee High Boots slim low heel Buckle suede pointy Toe shoes New,Women's Ankle Boots Stretchy Pointy Toe Stiletttos Heels Pull On Fashion shoes, ADIDAS Women's NMD R1 (CW CO), US 6 - 8.5,Women's New Balance Performance T910V3 shoes Pink Size 6 NGZQ9-M399,Zumba Street Groove shoes - Coral A1F00053,Womens Ankle Boots Side Zip Lace Up Flat Creeper Round Toe Plaid Leather shoes,.

Women Leather Classic Platform Wedge Creeper Widden High Heel Casual Boot shoes,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Womens Saucony Ride 10 Womens Running shoes - White,The North Face Heat Seeker Womens Grey High Rise Insulated Fleece Boots Size 9,Womens Pointy Toe Low Chunky Block Heels Over Knee Thigh High Boots shoes Zipper,2019 Womens Korean Block High Heels Fashion Nightclub Winter shoes Ankle Boots,

Make sure you utilize all the big social media platforms such as:
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Women's New Balance Fresh Foam 1080v8 W1080CS8 Running shoes Clear Sky Coral, Pinterest

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181 SCHUHWERK FRAU ÜBERSTREIFEN GLITTER BEIGE - E632,Vogue Pointed Toe Motor Womens Lace Up Ankle Ballet Boot Party Stilettos shoes,SAM EDELMAN POM POM FLORAL DESIGN SNEAKERS SHOES SIZE 8 1 2 M - NEW,

Women Bright Metallic Mirror Pointy Toe Thigh High Heel Heel Heel Over The Knee Boots shoes ef53be

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Vans Sk8 Hi 46 MTE Womens Trainers Port Royal - 8 UK,Women Mesh Hollow Breathable Lace up High Block Heel Mixed color shoes Ankle Boot,

Adidas - WOMEN'S ORIGINALS CAMPUS,

Stylish womens suede pointy toe ankle boots block high heel lace up leather shoe,Womens Retro Fashion Round Toe Lace Up Block Low Heel Leather Knight Boots Size,shoes women TONY WILD SLIPON ALTO FONDO RUNNING LYCRA black DS18TW37,Womens stylish knee high Boots lace up Leather wedge high heels winter shoes New,
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Tamaris Winter Stiefel Boots warm black Gr. 37 black Thia,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens Black Punk Stripe Knit Leather Square Toe Mid Calf Boot Med Heel shoes Hot,Women's 6 black w pink distressed Double-H Sonora Leather Western Cowboy Boots., Easy access to information on all your services, pricing, and any specials you may be currently running.
Women's Bling Sequin Cloth Over Knee High Boots 15 CM High Heel Platform shoes 3, Women's 7 Nike Air Huarache City Aqua Black Racer Pink AH6787 400,Saucony Cohesion Tr12 Black Teal Running Trail Running shoes Women's US 7 (H2,12,5FM00014-974 WOMENS FILA OG FITNESS,.
170 ENZO ANGIOLINI ANKARA Brown Oiled Suede Designer Zipper Lace Up Boots 10, The ability to book an appointment easily and seamlessly straight from your website.
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CQ2203 Stan Smith Women Men Running shoes Sneakers Black,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Acorn Women's Moc Summerweight White Stripe Slip-on shoes,, clients have the ability to book an appointment straight from...

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Womens Adidas Vengeful W Running Sneaker - Grey Silver Green,

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Women's Nike Epic React Flyknit Bourdeaux AR5518-600 Size 12,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Adam Tucker Piston16 Booties Ankle Boot Bronze Metallic Size 8 MSRP 150,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Women's Stylish Solid Skid Resistance Ankle Boots OL Chunky Heel Chelsea Boot WU,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Gladiator High Heels Hollow Out Pointy Toe Knee High Boots shoes Pumps SZ,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

THE NORTH FACE WOMEN BOOTS SIZE USA 7 EUR 38 PINK SUEDE WATERPROOF winter warm,

Womens Strap Buckle Hi Top Fashion Sneaker Platform Low Top Canvas Running shoes,Womens ladies Fashion Patent Tweed Pointed Toe Wedge Heel Ankle Boots shoes Sea,Womens Leather Pointed Toe Slide Zip Casual Ankle Boots Sexy Kitten Heels shoes,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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