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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Women's Jessica Simpson Saturn 2 Leopard Ankle Boots Size 8.5 M NEW,3 Heel Vegan Distressed Brown Buckle Lace Wench Pirate Matey Boots Cosplay 6-12,2012 NIKE FREE 5.0 V4 LEOPARD BLACK Gr.40 US 8,5 focus 511281-012 flyknit 3.0 sp,Women's Justin Western Gypsy 8-Inch Boot Aged Bark Brown Whith Pink L9903,.

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159 BCBG BCBGeneration Women BG-Galaxi Ankle Boot shoes, Army, US 6,2019 spring new female students wild first layer leather white shoes,Women Overknee Boot Leather shoes Chunky Heels Square Toe Pull On Fashion New Sz,Women Round Toe Patent Leather Multi colord Lace Up Sneaker Creeper Heel shoes,Stylish Ladies Womens Leather Ankle Boots Flats Round Toe Oxfords Punk shoes SZ,

Womens High Stiletto Heels Buckle Lace Up Zipper Over The Knee Thigh Boots shoes,Sexy Women Pointy Toe High Stiletto Heel Over Knee Boot shoes Printed Floral SZ,Brooks Pureflow 3 Womens Running shoes (B) (417) 200.00,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Sexy Womens Side Zip Pointed Toe Stilettos High Heel Knee High Boots shoes 2019, Instagram
Sexy Women Round Toe Thigh High Boots Over the Knee Flats Oxfords Slim Leg shoes, Facebook
2019 new men's sport running shoes man's sneakers breathable mesh outdoor,Womens 12cm Stilettos high Heels Knee High Boots Pole Dancing shoes Pointed Toe, Twitter
Women Ethnic Embroidered Floral Ankle Boots Women Block Heels Square toe shoe 12, Pinterest

Women Pointy Toe High Wedge Heel Leather Ankle Boot shoes Pull On Fashion Party, NEW NIKE TKO FLEECE FULL-ZIP HOODY MEN SIZE 6 GREEN TENNIS SHOES FREE SHIP,Women's Stiletto High Heel Ankle Boots Ponty Toe Sequins Back Zip Leather shoes,

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Womens Suede Stretchy Pull on Ankle Boots Boots Boots Mid Block Heel Formal Party shoes 191fce

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Running shoes LADY GEL-KAYANO 24-wide (current model) smoky bluee dark,2018 new fashion all match women 7.5cm heel real leather boots 34-41 autumn,Women Creeper Wedge Heel Round Toe Back Zip Suede Ankle Boot Shinning Sport Shos,
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NEW Brooks Neuro Womens Cushioned Running shoes (B) (460),

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Skechers Performance Go Walk 4 Goga Max High-Rebound Insole Walking shoes, 11, 159 BCBG BCBGeneration Womens BG-Galaxi Laceless Combat Boot shoes, Army, US 5, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Stretchy Women Ankle Boots Suede Zip Peep Toe High Wedge Heels Punk shoes Casual, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Saucony Women's shoes Sneakers - 1044-461 Silver Spring Summer 19,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Women Casual Lace Up Ankle Boots Solid Leather Square Toe Med Block Heel shoes,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Womens Reebok Crossfit Nano 7.0 - Black,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Wuropean Creeper Platform Hidden Heels Platform High Heels Sneakers shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Women Combat Boots Cool Lace up Block Heel Leather Suede Round Toe Outdoor shoes,

Women's Nike Air Max 98 Floral Camo AQ6468-300 Sz 5.5,1808 adidas CRAZYTRAIN BOUNCE Women's Training Running shoes BB1512,Womens Leopard Knitted Stretch Ankle Riding Boots Pointed Toe shoes Boots Comfy,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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