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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Women's New Balance Limited Edition Pink Ribbon Running shoes Size 9.5 WR993KM,Sperry Top-Sider Women H2O Mooring Sneaker,Women’s Teva Leather Ankle Moccasin Buckle Waterproof Wrap Boots 8 6312 NEW,Stiletto Platform Floral Round Toe Side Zip Grace Women's Knee High Boots 2018,Women’s Nike Air Huarache City Black Navy Diffused bluee AH6787-002 NWB 140 Sz 6,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Saucony Original Vintage Jazz Sneaker shoes, Size 8.5, Yellow & Pink w Laces,SKECHERS WOMENS SKYLINE BLACK WHITE SHOES 2018 FREE POST AUSTRALIA,LATEST Asics Gel Netburner Ballistic FF MT Womens Netball shoes (B) (100),Winter Womens Ankle Boots Lace Up Side Zip Round Toe Side Zip Fur Trim shoes new,

Womens Pointed Toe Low Heeled Leather Ankle Boots Side Zipper Mental Grid shoes,Skechers D'Lites Sure Thing Sneaker (Women’s shoes) in White Natural - NEW,AC909 MBT schuhe brown nabuk damen sneakers EU 37,Womens Block Heel Round Toe Casual Mid Calf Boots Summer Spring Sandal Zipper, 325 New Charlotte Olympia WORK IT gold Embroidery Velvet Sneakers Black shoes 42,

23 Nike Women's Rift Wrap SE shoes Black Cool Grey White 881192-001 Size 6, 7,Women Causal Sneakers Slip on Tassels Athletic Sport Running Flat Trainers shoes,2018 ADIDAS NMD CS2 PRIMEKNIT Class of '99 , Boost, Green (CQ1871) All Sizes,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes Puma Basket Heart Canvas Wns 366495 03 Sneakers women bluee Flower Casual,Vans X Karl Lagerfeld Classic Slip On Black K Quilt Women's Size 9.5,Abbe Slip-On Sneakers in Navy Satin J Slides,Adidas Arkyn Pk W shoes Women,

Make sure you utilize all the big social media platforms such as:
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Women's Knee High Riding Boots Block Heels Side Zip Pointed Toe Buckle Belt, Facebook
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2013 Nike AIR JORDAN 11 RETRO GS 3 4 GAMMA blueE BLACK concord bred aj11 ds, Pinterest

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Women's Altra Footwear Lone Peak 3 Neoshell Zero Drop Trail Running shoes,

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Womens High Heel Stiletto Pull On Vogue Over Thigh Knee High Boot Strech shoes,

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Women's Nike Classic Cortez Premium shoes White Red 905614 103 Size 6, 6.5,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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VANS Checker Flame Slip on Red Street Style Fashion Sneakers,shoes Black Women's,NIKE ROSHERUN PRINT WOMENS SNEAKERS NIKECOOL GREY WOLF GREY VOLT BL, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Zara Black Motorcycle Fashion Boots Wmns Sz 8 39 EU,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Adidas Alphabounce RC Running shoes - Black - Womens,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

SoftSpots Women's Supremes Marathon Walking shoes Black Size 8M,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SANITA PROFESSIONAL CABRIO CLOSED BROWN LEATHER CLOG SIZE US 7.5 - 8 EUR 38,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

TV3671 shoes Sneakers D.A.T.E. 40 unisex Multicolor,

Womens Creeper Sneakers Lace Up Flat Heels Round Toe Patent Leather shoes Hollow,Skechers Work Shape Ups SR SN76428 Black Leather Upper shoes Women’s Size 9,Acorn Women's Moc Grey Zig-Zag Indoor Outdoor Slippers,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Women Square Toe Mid Block Heel Lace Up Ankle Boots shoes Side Zip Faux Suede sz, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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