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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Women's Fashion High Platform Wedge Lace Up Tassels Creeper shoes Multi color Sz,06-1234 Lucky Brand Women's Faithly Fashion Boot - Choose SZ 8.5M, Twitter
Womens Rhinestones Platform Leather Heeled Round Side Zipper Boots Ankle shoes, Pinterest
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Women Ankle Stripe Buckle Boots Pointed Toe High Stiletto Heel Party Sexy shoes,Saucony Guide ISO Size 9.5 M (B) EU 41 Women's Running shoes Purple S10415-1,Womens Mid Calf Boots Retro Buckle Strap Round Toe Genuine Leather Kitten Heel S,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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UK Women‘s Block High Heel Lace Up Side Zip Platform Ankle Boots shoes Creepers,
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189 BCBG BCBGeneration Women Bekki Western Layered Cuff Boot shoes,Black,US 7.5,Womens Thicken Fur Rhinestones Mixed colors Ankle Snow Boots Warm Winter shoes G3,Vionic Orthaheel AGILE ADLEY Lace-Up Flat Knit Sneakers shoes TEAL 7 W NIB,
Womens Winter Slip On Bowknot Tassel Block Heel Ankle Boots Sweet Chelsea Boots,
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Womens Tassels Rivet Patent Leather Low Heel Fashion Ankle Boots Casual shoes WU,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Winter Womens Ankle Boots Pointed Toe Block Fur Trim Back zip Leather shoes New,Via Spiga Womens Black Suede Peak Bootie Heels Size 7.5 M, Easy access to information on all your services, pricing, and any specials you may be currently running.
Women Pointy Toe High Stiletto Heel Zip Bowknot Over Knee Boot shoes Lace Stylish, Sexy Womens Nightclub Platform High Stilettos Heels Over Knee Thigh Boots shoes,Vince Camuto Madalissa Brown Red Leather Studded Western Boot Women's 8 B 38,AD448 2 STAR shoes black leather women sneakers EU 40,.
Adidas Alpha Bounce Running Women's shoes Size 6.5, The ability to book an appointment easily and seamlessly straight from your website.
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2 Pair Womans New Balance Running shoes 9.5 880v7 840v3 Good Shape,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Womens Mid-high Heels Round Toe Pull On Assorted colors Motorcycle Boots B862,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Women's Ankle Boots Slim Heel Leather Combat Pointy Toe Formal Patent Leather,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Women Boots Soft Leather Pointed Toe Black Ankle High Heels Platform Party shoes,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Saucony Guide ISO Size US 8.5 M (B) EU 40 Women's Running shoes Purple S10415-1,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Womens Pointy Toe Mid Block Chunky Beads Heels Side Zip new Ankle Boots shoes,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 2019 New Arrival PUMA X BUFFALO LONDON SUEDE Women's shoes 368499 01 02 Thick,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Womens Merrell Moab Fst Gore-tex Womens Walking shoes - Grey,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Women Warm Knee High Boot Chunky Fox Fur Trim Heel Lace Up Fleece Lined shoes sz,Current specials and promotions
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Womens Block Heel Over The Knee High Calf Boots Stretchy Velvet Rhinestone shoes,
Women's Born Mid Zip Western Boot Sonoma Brown Ebony Antracite D08423, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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