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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
NEW New Balance 992 Running Walking shoes Black Grey US 7 2A Narrow,Women Ethic Pointy Toes Floral Ankle Boots Suede shoes Side Zip Plus Size Vogue,Womens Knee High Boots Black Heel Side Zip shoes Punk Round Toe Buckle shoes SI,Vintage Womens Rivet Round Toe Block Mid Heel Side Zip Leather Ankle Boots Ths01,Women Vogue High Heel Fashion-Mid-Calf Pointy Toe Elegant Boots shoes Dress e75,.
Women's Kork Ease Cuff Ankle Boots w heel Black leather Sz 6.5 M,Trendy Women Winter Rhinestone Knight shoes Knee High Faux Suede Riding Boots,Women Pointy Toe High Metal Stiletto Heel Ankle Boot shoes Zip Floral Fashion New,NEW Reebok Classic Leather TDC Sneaker (BD5049) - Women's Size 6.5,.
1901 adidas ORIGINALS NMD_R1 Women's Sneakers Sports shoes BD8006,4EurSole Women's Alto Loafer Navy Leather Loafers,Adidas Women's Cloudfoam Ultimate Black Clear orange White 8 M US,Vtg Nine WEST Victorian taupe leather Granny button snap booties ANKLE BOOTS 6.5,AC455 MBT shoes black leather women sneakers EU 37,3 tier minnetonka fringe boots womens 8 NIB,.
AB20 MBT shoes pourpre textile femme sneakers EU 36,EU 37,EU 40,
Vogue Womens Chunky Heels Round Toe elastic fabric Knee High Boots Summer Sandal,Winter Fashion Womens Plus Size Ankle Boots Block Chunky Heels Booties shoes Sz,AC132 MBT shoes green textil gamuza women sneakers EU 37,Women Pointed Toe Embroidery High Heel Ethnic Vintage Mid Cald Boots shoes Vogue,
4EurSole Women's Gentle Touch Ankle Strap Sandal Dusty Olive Leather Sandals,Women's Knitted hollow Out Platform Pull On Creeper Sneakers SHoes Platform SIZE, 298 Cole Haan Minna Women's Ankle Bootie, Black-Suede, Size 10.5b New With Box,Sexy Womens Suede Pointed Toe Chunky Heels Side Zip Chelsea Ankle Boots Size4-8,Adidas - ASMC BARRICADE BOOS Women's Trainers Red UK4.5 (AQ2381),
Womens Embroidery Platform Mid-calf Boots Chunky High Heel Winter shoes Hot, 189 BCBG BCBGeneration Womens BG-Bekki Layered Cuff Bootie shoes, Black, US 5.5,Women's New Balance W860BP7 Running shoes - bluee Purple - NIB,
Steve Madden Womens Troopa Leather Closed Toe Mid-Calf, Brown Leather, Size 11.0,Stuart Weitzman Swell Cola Butter Calf Bootie Size 9M RH11988 ,Shiny Nightclub Platform Ladies Stage shoes Pu Leather Mid-Calf Boots Side Zip,Saucony Cortana 4 S10240-1 Running Training shoes Sneakers White Pink Womens,SIZE US 6 M BROWN SUEDE CLARKS ORIGINALS RIDING EQUESTRIAN BOOTS MINT,Via Spiga Buckled Boot - Women's Size 6M - Black,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
Womens Ankle Boots Suede Round Toe Block Pure color Rivet Crystal Pull On shoes,Womens High Top Chunky Low Heels Lace Up Fashion British Style Long Boots A763,11164 Gola Classics Quota Womens Canvas Trainers,WOMENS ADIDAS NMD R1 STLT SZ 6 STEEL ASH GREEN CLOUD WHITE NMD_R1_STLT CQ2031,Schutz stelen gem sneakers two tone NWOB size 7 b,Sexy Womens Pointed Toe Transparent Stilettos High Heel Summer Roman Sandal Boot,Women Ankle Boots High Chunky Heel shoes Side Zipper Suede Pointed Toe Fashion,Adidas Argecy B44892 black halfshoes,Womens Luxury Fur shoes Real Leather Sneakers Snow Winter Boots Flat Heels Boots,
Womens Mixed Pointed Toe High Slim Heels Stilettos Ankle Riding Boots shoes E650,Women Fur Leather Shearing Camo Lined Ankle Snow Boots Warm shoes New,Vagabond Womens Gigi Strap Ankle Boots size EU 38 Black Suede Biker Moto Buckle,Womens Real Leather Fashion Sneakers Hidden Heel Sport Sandals Wedge Boots New Y,
Make sure you utilize all the big social media platforms such as:
Saucony Bullet Red Tan Sneaker shoes's Women's US 7 (X), Instagram
2018 WMNS Nike Air Jordan 12 XII Retro SZ 9 Vachetta Tan LUX OG AO6068-203, Facebook
Women Ankle Boots Leather Wedge High Heels Shiny Punk shoes Round Toe Winter Sb,Texas Women's Black Leather Western Boots 4990 Size US 5 M NEW, Twitter
100 Madden Girl Womens Melindaa Over The Knee Boot shoes, Black Fabric, US 7, Pinterest
Womens Lace Up Military Combat Outdoor Motocycle Ankle Boots Leather shoes Size,Womens Embroidered Ankle Boot Block Kitten Heels Side Zipper Lace Up Zip casual,@Puma Suede Heart Ribbon Bow Prism Pink Women New 2017 Rihanna WMN Girls Fast,
355 Beverly Feldman Dark Brown Leather Cowboy Western Boots 9 Floral Hand Sewn,Sexy Stiletto Womens Rivet Striped Pointy Toe Faux Leather Party Ankle Boots,705317-305 Men's Nike Kobe X Overcome Basketball shoes Size 9.5 Emerald Glow,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
So Boots Tall Wide Calf 'Olive' Ladies size 9 or 10 Black Braid zipper (8-1538A),Womens Adidas Galaxy Trail Women's Trail Running Runners Sneakers shoes - Black,
Womens New Balance WRT580CI shoes 580 New Size 7,
2016 Nike Roshe One Print Premium Floral Aloha 833629-310 Size 9,2018 New Arrival Winter Women's Warm Knee High shoes Boots Lace Up Female Snow B,W Adidas UltraBoost 19 Brown Beige Pink F35284 Womens Ultra Boost Running shoes,Skechers Womens pink Slip On Pumps Uk Size 6,
1980s ELAN Vintage Black Leather Narrow-calf Equestrian Riding Boots 5.5,Women Velvet Boots Ethnic Retro Embroidery Floral shoes Genuine Leather Mid Heel,Women Pointy Toe High Stiletto Heel Zip Over Knee Boot shoes Real Leather Party,
Womens Cape Robbin Sequins Thigh High Slouchy Open Toe Stiletto Over Knee Boot,
Silver Women's Fashion Square Toe Ankle Boots Block Heel Lace-up Autumn shoes,Womens Mid-high Heels Pointed Toe Side Zipper Rivet Credver Strap Boots C341,Women's Adidas PureBoost X Trainer 3.0 Grey White Chalk CG3529 Training shoes,Womens Pointy Toe Side Zip Shiny Patent Leather Stiletto High Heels Ankle Boots,Women Over Knee Pointed Belt Thigh High Boots High Heels Long Trendy Boots Jd_uk,Womens Platform Chunky High Heels Patent Leather Over Knee Boots Lace Up shoes V,
8.5A Justin Tan & Brown Elephant Print Leather, Tall Boots Leather Soles Women's,Womens summer pointy toe 12cm high heel stilettos shoes T show boot pumps,3.1 Phillip Lim High Top Leather Sneaker Boots Black Athletic shoes,Twisted Women's Amira Wide Width, Wide Calf Knee-High Riding Boot,Women's Adidas Ultra Boost WHITE CLEAR GREY BLACK TRIPLE ALL AF5142 sz 7 Running,Women's Casual Breathability Flat Slip Resistant Ankle Boots Round Toe Boots New,
Women Pointy Toe High Block Heel Over Knee Boot shoes Zip Leather Shiny Stylish,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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2018 WMNS Nike Air Jordan 4 IV Retro SZ 5 Red October Singles Day AV3914-600,Women Collegiate Athletics Sneaker Platform Wedge Ankle shoes Lace Up Casual Run, Easy access to information on all your services, pricing, and any specials you may be currently running.
Womens Reebok Plus Runner Ultraknit Running Sneaker - Black White, 200 - SCHUTZ - Womens Fashion Sneakers - Size 6.5 B width - Anick - White,Womens New Ptent Leather Pointed Toe Lace Up Block Heel Ankle Boots shoes Sea198,Adidas - TERREX FAST R - shoes DA TREKKING - art. G64508-C,.
Womens ankle boots block heel high platform pull on shoes oxfords British Retro, The ability to book an appointment easily and seamlessly straight from your website.
Women Black Square Toe Mid Calf Booties shoes Back Zip Block Party Performance, Womens Stretchy Over Knee Thigh High Boots Block Heels Fashion Faux Suede shoes,Womens Reebok Floatride Run Ultraknit Womens Running shoes - Grey,Womens shoes high wedge heel suede platform side zip square toe ankle boots,Adidas AltaSport CF K White Black Strap Kid Junior Youth shoes Sneakers BA7458,.
3 PAIRS WOMEN PRO KEDS CANVAS SNEAKERS BICYCLES POLKA DOTS CREAM WHITE DENIM 11, Links to your social media pages to build your online following.
2013 Womens Nike Air Max Defy RN Glacier Ice Black bluee shoes Size 6.5,
Zamagni Ankle Boots Womens Cowboy Brown Faux Snake Skin Elastic Sz EU 37 US 6.5,Womens Ankle Boots Zipper High Block Heel Biker Motorcycle Platform shoes New Y1,Womens Suede Leather Vinatage Round Toe Knee High Punk Knight Boots Front Zipper,Womens 7.5 38 ALDO Catriona Harness Boots Knee High Burgundy Leather Riding Zip,Vintage Handmade USA Womens 8 BLACK TALL EQUESTRIAN Leather RIDING DRESS BOOTS,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the AB574 D.A.T.E. (DATE) shoes multicolor textile daim femme sneakers EU 37,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Style:||Training Running Shoes|
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TO&CO shoes 414909 Black 36,
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Some smart local businesses for salons to partner up with are...
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Womens Reebok Floatride Run Flexweave Womens Running shoes - Black,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Women Retro Leather Riding Buckle Boots Motorcycle Combat Punk Over Knee Boots,AB56 INVICTA shoes blue textile daim femme sneakers EU 37,EU 38,EU 39,Vans Old Skool V Mono Leather Black VN0A3D29OOZ Women's Size 6,361321 blueE LTSPBTS50 Women's shoes Size 7 M Leather Side Zip Boots H.S. Trask,
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Sexy Clubwear Over The Knee Thigh Boots Zip High Heel Platform Women's shoes Sz,Women's New Balance shoes Sneakers New WL420NPE Size 6.5,UK2.5-7 Women Round Toe Flat Block Low Heel Ankle Boots Casual Lace Up Work shoes,Womens Rhinestone Sequins Flats Fur Lining Warm Snow Boots Ankle high Top Boots,VIBRAM FIVEFINGERS ENTRADA WOMENS SHOES CASUAL NEW, NEW Asics Gel Contend 4 Womens Flexible Running shoes (B) (2093),.
You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
AC429 MBT shoes pink textile women sneakers EU 36,EU 37,Womens Leather Multi color Riding Knee High Boots Block Heel Side Ziper shoes SZ,Womens Rabbit Hair Winter Warm Snow Ankle Boots Faux Suede Thick High shoes Hot,Sofia Bohemian Splicing Pattern Leather Knee Boots Zipper Lace Up Women shoes,
Women Wedge High Heel Leather Ankle Boots Pointed Toe Zip Platform Creepers Punk,
Womens High Heel Pointed Toe Slim Ankle Boots Tassel Zipper Leather Sleeve shoes,Vans x Disney Authentic Gore Red Street Style Fashion Sneakers,shoes Women's,Stylish Women's Over Knee High Long Boots Front Zipper Wedge Heel Suede shoes Sz,Tony Lama Women's BLack Western Boots Lizard L 1221 Size 5 M NEW,Sexy Womens Over The Knee High Boots High Heels shoes Pointed Toe Patent Leather,Women Wedge Heels Embroidery Lace Up Creeper Sports shoes Casual Fashion Walking,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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VICINI Giuseppe Zanotti MARBLE HEEL BLK LEATHER BOOT SIZE 36 US 6 875 (bota600,Square Toe Womens Patent Leather Ankle Boots High Chunky Heel Vogeu Runway shoes,Vintage Women Mid Block Heel Floral Ethnic Style Ankle Boots shoes Casual Zip,Women Block Heels Over Knee Tight Boots Platform Lace Up Patent Leather shoes, 265 STOKTON PITONE STAR Black Leather Designer Sneakers EUR 39 WORN ONCE, 350 Vince 'Nyack' Genuine Rabbit Fur High Top Sneaker Women 6.5,
WMNS Nike Air Zoom Mariah FK Racer (AA0521-007) Women's Size 6,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Saucony Freedom ISO Athletic shoes - Women's Size 9.5 - Red gold,6 WOMEN'S Nike AF1 Sage XX Upstep Luminous Green Lime AO1215 300 casual,VANS Classic Slip-On (Gum Block) White Cream VN-0A38F7U59 Women's size 7.5,2018 WMNS Nike Air Jordan 1 Retro High SOH SZ 12 Barley Grape NRG OG AO1847-545,Women Adidas Cosmic 2 SL Running shoes CQ1714 Grey Black 100% Authentic New,Womens Asics Fuzex Lyte 2 Womens Running shoes - Grey,.
Womens Platform High Stilettos Heel Ankle Boots Lace up Suede Leather shoes Size,Women's Ankle Boots Embroidery Side Zip Pointed Toe High Stiletto Heels Outdoor,2018 WMNS Nike Air Jordan 4 IV Retro SZ 7.5 Red October Singles Day AV3914-600, 4 Nine West Carrara Tall Boots Black 9 M, Women Pointy Toe High Stiletto Heel Lace Up Suede Ankle Boot shoes Elegant Party,Women Ethnic Boots Embroidery Mid Heel Block Floral Suede High Top Casual Retro,Womens Trendy Leather Punk Rivet Buckle Strap Block Heel Knee High Riding Boots,DB1746 Barricade Court Women Men Running shoes Sneakers White,Womens Over Knee Thigh Boots Zip Suede Block Heels Slouch Round Toe Winter shoes, 110 Vagabond Antonia Leather Tassels Slip On Flats EU38 US7.5 UK5,,Womens Front Zip Block Heels Pointed Toe Boots Rhinestone Shiny shoes Clubwear,.
LATEST RELEASE Asics Gel GT 2000 7 Womens Running shoes (B) (020),Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Womens Suede High Heel Block Formal Party Over The Knee Thigh Boots shoes,
Womens Adidas Supernova Sequence Boost 8 Womens Running shoes - Pink,Vogue Womens Genuine Leather Mid Calf Chelsea Boots High Block Heel shoes Sbox14,Adidas - TERREX SWIFT R GTX W - shoes TREKKING - art. AQ3984,Womens Mizuno Wave Rider 22 Women's Running Runners Sneakers Casual shoes - Grey, 137 Retail Belarmino Designer Fashion-Borda Women's leather Boot Size 6 EUR 36,Womens Fashion Suede Elastic Slip on High Platform Creeper shoes Loafers Sneaker,.
Sexy Womens Leather Thigh High Long Boots Black Party shoes Stilettos New Hai12,Womens Fashion Leather Tassel Pointy Toe Block Low Heels Ankle Boots Plus Size,Women Beads Floral Mesh Breathable Athletic Sneaker shoes Sports Lace Up Petals,2Star gold IT shoes Women's 38 Low-Top Silver,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Sexy Shiny Leather Ladies Pointy Toe Stiletto Heel Nightclub Over The Knee Boots,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Womens Sneaker Leather Ankle Boots Hidden High Heel Mesh Breathable shoes new,
Womens Pointy Toe Lace Up Over Knee Boots Suede Leather Block Heels Zip New shoes,LATEST RELEASE Nike Downshifter 8 Womens Running shoes (B) (300),Women Shiny Metallic Leather Casual Lace Up Sneaker Flat Platform Oxfords shoes,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Womens Leather Platform High Heels Wedge Zipper Mid Calf Boots Lace Up shoes New,Current specials and promotions
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The North Face Storm III WP Women's Sz 8 Hiking shoes Brown Hyper bluee NEW,
Women Ladies Peep Toe Autumn Spring High Heel Ankle Boots Black Ankle Zipper, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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