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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Women PU Leather SIZE 9 B(M) Fur Trek MID-CALF BOOTS Winter Snow Booties NEW,2 Women sneakers size 10 brand new in their boxes, Adidas and Merrell,Women Ankle Boots Flat Lace Up Zipper British Round Toe Spring Autumn shoes New,Womens Med Platform Round Toe Hollow Out Ankle Boots Zip Creepers shoes HOT E297,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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120 North Face Women's Tsumoru Boot Size 7 Black Triangle Print NEW,Womens Ladies Fashion Embossed Diamante Cutout Buckle Strap Ankle Boots shoes,181 FOOTWEAR WOMAN SLIP-ON CLOTH LIGHT blueE - 0216,Womens Vogue Horse Hair Animal Print Platform Elasticated Ankle Boots shoes Sea,
Make sure you utilize all the big social media platforms such as:
Saucony Peregrine 7 Running shoes - Women's Size 9.5 - Grey Berry, Instagram
Womens Cole Haan Grandpro Tennis shoes Anthracite Glitter (Silver) shoes NWT, Facebook
Womens Super High Stilettos Heel Gothic Punk shoes Platform High Top Ankle Boots,Womens Spring Inside Heel Ventilate Cross Strappy Pull On Cute Leisure shoes Sz, Twitter
A9184 BLK SUEDE NO RING VULC SNEAKER, Pinterest
2019 Women Pumps Hot Ankle Boots High Stiletto Heel Pointed Toe Sandals shoes sz,Womens Winter Lace Up Diamante Wedge High Heels Mid Calf Down Snow Boots T784,Stylish Rivet Beads Decor Ankle Boots Womens Winter New Warm Fur Trim Snow Boots,
Women Round Toe High Heel Block Heel Zip Up Over The Knee Boots & Ankle Boots, 730 Maison Margiela Metal Trim Replica Low-Top Sneakers White 38.5,Women Suede Pointed Toe Over The Knee Stretch Riding Boots Slim High Heels shoes,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Womens Sexy Real Leather Ankle Fashion Boots Slim Kitten Heels Pointed Toe shoes,
Women's Gladiator Knee High Boots Peep Toe Lace Up High Heel Stilettos shoes,Womens Suede Pointy Toe Block heels Knitted Pull On Ankle Boots Party shoes Pump,Womens Sequins Stretchy Pointy Toe High Stiletto Over The Knee Boots shoes 2018,181 SCHUHWERK FRAU ÜBERSTREIFEN STOFF+STRASS KUPFER - 2AF4,
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(Size 12) Demonia SWING-05 Stud Wrap Side Cut Off Boot Platforms No Offers,
Womens Chunky High Heels Pointed Toe Rivet Side Zipper Buckle Fashion Boots B189,Womens Block High Heels Ankle Boots Round Toe Metallic Suede Combat Boots Black,Women Cosplay Embroidery Night Party Gladiator Lace Up Ankle Boot Chunky shoes,Womens Genuine Leather Pointed Toe Knee High Boots Lace Up Flat Riding Zip shoes,Steven by Steve Madden Harness Knee high Riding boots Brown leather Sz 8.5 M,Women Reebok Work N Cushion Oil Resistant V46974 Black 100% Authentic Brand New,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Women Round Toe Platform High Block Heel Suede Zip Ankle Boot shoes Fashion New,Walking Cradles North Ankle Boots - Women's Size 12 M - Black, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Womens Leather shoes Small Square Heels Round Toe Fashion Ankle Boots Ske15, The ability to book an appointment easily and seamlessly straight from your website.
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Womens Asics Gel Fujitrabuco 7 Women's Trail Running Runners Sneaker shoes Black,
14TH & UNION Womens Cognac Suede Cowboy Boots Sz 6.5,Women's LAMO LEAH Chestnut EW1801 Moccassins Brand New In Box,Adidas Alphabounce Lux Womens Running shoes Fitness Gym Trainers White,7.5 M Asolo Halesia Women's Walking Hiking Casual shoes Boots - New,(Size 9 B) FRYE Brown Leather MOLLY GORE Knee High Boots 74163,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Saucony Guide ISO Size US 8.5 M (B) EU 40 Women's Running shoes Purple S10415-1,, clients have the ability to book an appointment straight from...
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Women's STUART WEITZMAN Wingtip Leather Cowboy Western Boots Studded Sz 6.5M,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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The North Face Womens Grey Hedgehog Fastpack Gore-Tex Trail-Running shoes Size 9,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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100% Authentic Nike Air Max 97 LXX Swarovski Crystal gold 927508-700 WMNS SZ 6.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Women Ankle Boots Platform High Wedge heel Black Casual shoes Plus US Size 4-15,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women Knee Length Hidden Heel Side Zip Creeper Boot shoes Sneaker Ske15,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Adidas - ZX FLUX PK Women's Trainers Pink UK4.5 (BA7375),
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Womens Punk Studded Buckle Low Heel Fashion Rocker Cowboy Ankle Boots shoes Plus,Current specials and promotions
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2019 WMNS Nike Air Jordan 4 IV Retro NRG SZ 10.5 Hot Punch Pink OG AQ9128-600,Steve Madden Kavilier Womens Brown Leather Mid Calf Boots size 9.5,Womens Over Knee Boots Pointed Toe Stiletto Pull On Floral stretchy shoes New,Trendy Women's Ankle Boots Lace Up Synthetic Leather Chunky Heel Flat shoes,Womens Lady Stiletto Heel Pointy Toe Ankle Boots Sexy Flora Side Zipper Boots,
Women PU Leather SIZE 8.5 B(M) Faux-Fur Knee High BOOTS Winter Snow Booties NEW,ZIGI SOHO Womens Tall Black Over Knee Octavia Boots shoes Size 5 M,Womens Suede Squrae Toe Back Zip Stretchy Solid Wedge Heels Mid Calf Boots shoes,
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ADIDAS ALPHABOUNCE INSTINCT WOMEN SNEAKERS.D97320.SIZE 6.5 BLACK.FREE SHIP, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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