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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Women's Superfeet Laurel Sandals - Brown - NIB, Facebook
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New Sam Edelman Rowin in Moss Green Suede Lace Up Boots size 8 1 2, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Abilene Sage White Women's Western Leather Boots 8M,
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US Plus size women block heel over the knee thigh high boots shoes Winter Warm,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Women Velvet Boots Wedge High Heel Pointed Toe shoes Platform Fur Party Club, The ability to book an appointment easily and seamlessly straight from your website.
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Women Gladiator Peep Toe Platform Buckle Sexy Super High Heel Sandals Club Boots,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the I WOMENS BED STÜ COBBLER SERIE SNIP TOE COWBOY LEATHER PEARL IVORY BOOTS SIZE 6,, clients have the ability to book an appointment straight from...
Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
|Width:||Wide (C, D, W)||Style:||Riding Boots|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women ankle snow boots lace up flat heels Faux Suede kitten round toe Sz 4.5-12,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 7850952 LPFBTT40 Wome's shoes Size 9 M Light Brown Pull On Boot Johnston Murphy,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Women's Nike Air Zoom Pegasus 34 Running shoes 880560-010 NEW Size 9.5,
Winter Women Black Ankle Leopard Pointed Toe Short Plush Pearl Low Heels shoes,Women Knee High Boots Riding Leather Rivets Buckle Block Heels Side Zipper shoes,Spira Women's Aquarius Training Running shoes w Springs bluee Purple Sizes 6.5-11,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Ellie shoes Fierce Black Patent Knee Boots UK7,Sexy WIDE WIDTH WIDE CALF White 4 Heels Platform Costume Gogo Dancer Knee Boots,Women's Vionic ZEN Walking shoes With Orthaheel Technology White Pink EU 37,Weil Size 6 White Sneakers New Womens shoes,2010 Nike Air Force 1 '07 Valentine's Day Size 7 - Red October gold - 315115 600,
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Authentic Brooks Addiction 13 Womens Running shoes (D) (456), Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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