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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Winter New Fashion Real Leather Ankle Boots Womens Elegant Round Toe Block Heels, 85.00 Puma x MAC Women Suede Classic - MAC THREE burgundy port royale 368015-01,Women's Red Wings supersole Leather ankle Boots made in USA US 6 B,Womens Patent Leather High Block Heel Clear Back Zipper Ankle Boots shoes sz Hot,
Make sure you utilize all the big social media platforms such as:
Skechers Flex Appeal 3.0 Insiders Sneaker (Women’s shoes) in Black Light bluee, Instagram
129 BCBG BCBGeneration Womens BG-Glowe Monk Strap Bootie shoes, Java, US 9, Facebook
910 Skechers Sunlite Revival Womens Jogging Sneakers 6.5- Choose SZ color.,7852191 LSPBTS50 Women's shoes Size 7 M Black Suede Boots Johnston & Murphy, Twitter
Womens shoes Ankle Boots Round Toe Lace Up Side Zip Suede Leather Motorcycle Hot, Pinterest
9 1 2 Men's Lucchese 2000 leather Black & Yellow Cowboy Boots,Saucony Peregrine 8 GTX Gore-Tex Sz 8 M (B) EU 39 Women's Running shoes S10454-1,Women's Enzo Angiolini Eero Black Leather Knee High Boots shoes Size 6.5 M NEW,
150 Diadora Women N9000 NYL black ice grey magenta 160827C5926,Womens Winter Stiletto High Heel Over Knee Long Boots shoes gold Silver Sz Jd_uk, 150 size 6.5 NIKE FREE Flyknit Transform bluee Womens Running Sneakers NEW,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Womens Asics Gel Nimbus 19 Lite Show Womens Running shoes - Grey,Spring Womens Pumps Lace Up Platform shoes Square Toe Design 2019 New Flat Heel,
VIBRAM FIVEFINGERS ENTRADA WOMENS SHOES CASUAL NEW,
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Sexy Womens Side Zip Pointed Toe Stilettos Heel Knee High Boots Nightclub shoes,
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Womens Metal Pointed Toe Lace Up Ankle Boots Stilettos High Heel Party shoes,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Womens Solid color Calf Boots Chunky Low Heels Side Zipper Buckles Padded D251,Womens Rhinestone Floral Suede Leather Pump shoes Lace Up Ankle Boots Stilettos, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Women New Super High Heels Sexy Platform Ankle Boots Rivet Stilettos Dress shoes, The ability to book an appointment easily and seamlessly straight from your website.
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Truffle Collection Women's After Hours Vegan Black Suede Combat Boot Sz 6.5 US,
Women Embroidery Flower Kneeboot High Heel Solid Suede Elastic Boots Warm shoes,24 PAIRS WHOLESALE WOMEN'S CAMOUFLAGE FLAT CANVAS SHOE LACED SNEAKERS W1620,WOMENS ADIDAS EQT RACING ADV PK SZ 8.5 blueE TINT GREY BLACK PRIMEKNIT CQ2240,Womens over the knee boots stilettos black platform shoes synthetic leather V106,Womens Winter Warm Casual Side Zip Snow Boots shoes Round Toe Fur Lined Low Heel,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Womens Nike Free Run (+2) Wvn Ltr NRG Woven Leather Size 6.5 New 553280 220,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women's Reebok Club C 85 Melted Metals Peach BS7899 Leather Pearl Met White 10.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Women Casual Over Knee Boots Embroidered Floral Zip Platform shoes,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women Suede High Heels Over the Knee Thigh High Boots Casual Stretchy Boot Warm,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Adidas Adizero Tempo 9 Womens Athletic shoes Grey bluee 6.5 US 4.5 UK,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Sexy Womens colors Solid Pointed Toe shoes bluee Fashion Nightclub Mid Calf Boot,Womens Sweater Pointy Toe Wool Back Block Heel Pull On Sports Sock Ankle Boots,1990s NYLA Black Brown Leather Rubber Lumpy Spike Sneakers shoes Size 10,
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Women's Winter Warm Faux Leather Wedge Snow Boots Outdoor Casual Zipper shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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