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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Women's Pointy Toe Plaid Stilettos High Heels Ankle Boots Sexy Party shoes Y855,Women Zip Round Toe Creepers Platform Wedge Med Heel Ankle Boots Casual Booties,Women's Nike MD 2 Running shoes Grey Purple Silver Black Size 10 807172-005,VGUC Dingo Women's Size 5.5M Brown Suede & Leather Knee High Western Boots,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Saucony Triumph ISO 3 Athletic shoes - Women's Size 6.5 - Grey Black,Women's retro side zip Lace-up Wedge Heel Pointy Toe Leather casual Ankle Boots,TARYN pink ANKLE PONY HAIR SUEDE BLACK BOOTS WOMAN SIZE 8.5 M SIDE ZIPPER,Vintage Womens Real Leather Round Toe Punk Buckle Strap Riding Boots Hand-made,
Make sure you utilize all the big social media platforms such as:
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Women High Heel Sandals Booties Open Toe Lace Up Mesh Ankle Boots Autumn shoes,GUESS gold GLITTERY WOMEN'S TRAINERS (38.5), Twitter
Alexander Smith Sneakers women Sconto - 75 % Art. A 6602 Col.Argeno -Bianco, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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1711 ADIDAS ORIGINALS STAN SMITH BZ0412 WOMEN'S SNEAKERS SPORTS SHOES,
(Size 8) Pendleton Womens Classic Rubber Boots - Black,Women Oxfords Round Toe suede chukka Pull On British Ankle Boots casual shoes,Acne Studios Manhattan EU 37 Black Sneakers,UK Womens Patent Leather Platform High Heels Zip Club Over Knee Thigh High Boots,
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Women buckle knee high boots stiletto pointed toe side zipper high heel sexy,
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Women's wingtips Lace Up Embroidery Floral oxfords Platform Creeper SHoes Size,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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120 Women Adidas Alphabounce Instict Running shoes Size 7.5 Grey - New,2015 Adidas Yeezy Boost 350 Turtle Dove White Black Men’s 6.5 Women’s 8, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Women Thigh High Boots High Heels Over The Knee Boots Black shoes Sexy Hot Zsell, The ability to book an appointment easily and seamlessly straight from your website.
Adidas - ULTRA BOOST W - SCARPA RUNNING - art. AF5143, Womens Sexy High Slim Heels Round Toe Platform Ankle Riding Boots Zip shoes E820,7Y 8.5 WOMEN'S NIKE Air Force One 1 AF1 MILITARY GREEN BLACK CASUAL SNEAKERS,Womens PointyToe Mid Calf Boots Low Block Heel Fashion Warm Lace Hot Fashion New,Women's Skechers For Work Synergy-Algonac 77207 BKPK Black Pink Brand New,.
2019 Women Sports shoes sneakers Lace Up Wedge Heel Trainers Hiking Fashion Pink, Links to your social media pages to build your online following.
Acne Terra Cotta Nubuck Pistol Boots Size 37,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the A2 by Aerosoles Women's Best Role Boot - Choose SZ color,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
A860 Nike Women's Zoom Winflo 5 Particle pink AA7414-600 shoes Size 5.5 NEW,5th Avenue Womens EU Size 37 Black Leather Ankle Boots,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Womens Adidas Duramo Lite 20 Womens Running shoes - bluee,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Sz 7 Women's NIKE FLEX RUN Athletic shoes 709021-600 Hot Pink,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: WOMEN'S ASICS KAYANO 23 LITE-SHOW SIZE 6 BRAND NEW WITHOUT BOX RUNNING,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Women Platform Wedge Super High Heel Ankle Boots Winter Warm Casual Creeper shoes,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Sweet Candy Womens Pull on Heels Suede Over Knee High Boot shoes Pointed Toe,Current specials and promotions
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AB817 blueER shoes white pink cuir femme sneakers EU 36,EU 37,
Sociology Women’s Lacey Weather Boots Navy or Olive Sz7 OR Black Sz 8 NEW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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