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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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149.99 MTNG Womens 56143 Mid Calf Cowgirl Boot shoes, Taupe, EU 39 US 8,Women's Nike Free Balanza Training shoes, 599268 400 Sizes 6.5-10 Armory Slate L,Womens's Nik Air Zoom PEGASUS 34 Sz 7 Ice bluee bluee Fox; 880560-404,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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34 Nike Air Max 2017 Hot Punch Women's Running shoes Size 10 849560 103,Womens sz 9 M SoleMani Trendy Slim Calf Black Leather Knee High Riding Boots Zip,Womens Retro Lace Up Ankle Boots Oxfords shoes Real Leather Western Riding Boots,14911 Skechers Performance Go Walk 4-Ascend Womens Walking- Choose SZ color.,

Make sure you utilize all the big social media platforms such as:
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Womens Asics Gel Pursue 3 Womens Running shoes - Black, Pinterest

Women Genuine Leather Ankle Boots Flower Flats Zip Oxfords Spring Summer Sandals,Womens High Heels Stilettos Pointed Toe Over Knee Riding Boots Fashion shoes New,Stylish Womens Ankle Boots Suede Platform Zipper Fox Fur High Heels Suede shoes,

110 NEW Brooks Women's Ravenna 8 Road Running shoes Peacoat Purple Cactus Sz 6,WOMEN'S AIR JORDAN 1 RETRO HIGH PREM TAN TOE WHITE gold NEW SZ 9,Seavees- Laguna Chelsea Boot, Women's Size 11, Navy,

Womens Adidas Revenge Boost 2 Tech-fit Womens Running Running Running shoes - White 50bd6e

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

shoes Igi&Co Classic Sneaker 67440 00 Woman Leather Jewel Studs Black Made in It,2019 New Womens Pointy Toe Sexy Snakeskin Party Nightclub High Heels Ankle Boot,

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Women Glitter Zip High Heels Pointed Toe Party Over Knee Boots shoes Size 33-43,AB680 CESARE PACIOTTI 4US shoes yellow suede textile women sneakers EU 36,EU 37,XLNT Adidas Original Womens Superstar Slip On B37193 BLACK Size 10 42 2 3 EUR,Women Leather side zip Knee High Platform Slim High Heels Riding Boots shoes2909,Womens Chunky High Heels Lace Up Knight shoes Ankle Boots Platform Roman Show V5,Women High Block Heel Pointy Toe Side Zipper Ankle Boots Snakeskin New shoes SY,

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Vionic Thrill Sneaker - Women's Size 7.5 White,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Women Sexy Lady Clear Round Toe Pull On Ankle Boots Med Crystal Heel shoes pumps,Women New Balance W680LB3 Running Medium Black Pink 100% Authentic Sz 8 Med NIB, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the NEW COLOUR BROOKS ADRENALINE GTS 16 WOMENS RUNNING SHOES (B) (485),, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition




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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Sexy Ankle Boots Block High Heels Pointy Toe Womens Leather Casual Chelsea Pumps,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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NEW WOMENS NIKE W AF1 AIR FORCE 1 REBEL XX GYM RED ARCTIC PINK NW82, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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