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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Stylish Women Block Heels Round Toe Zipper Knee High Boots Girl shoes Popular 99,YRU Youth Rise up Purple Velvet SLAYER Combat Boot Goth Punk heavy metal,Womens Brooks Adrenaline Gts 16 Womens Running shoes - Green,Adidas ALPHABOUNCE J BB7095 black mod. BB7095,.
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BRAND NEW Air MAX 97 Black Size 5 UK,
2018 WMNS Puma Suede Classic SZ 6 Puma Black Pearl 355462-66,2 Lips Too Womens Rational Closed Toe Ankle Fashion Boots, Ice, Size 7.5,Winter New Vogue Womens Occident Chunky Mid Heels Pointy Toe Print Ankle Boots S,Womens High Heel Pointed shoes Zip-Up Microfiber Leather Over Knee Boots US Size,
Vogue Women Pull On Rivet Buckle Strap Stilettos High Heels Over The Knee Boots,Women Winter Over Knee Side Zipper Suede Block Heels Riding Boots Round Toe 44,WomenS Embroidery Ankle Boots Block High Med Heel Vintage shoes Lace up UK 2.5-9,LATEST RELEASE Asics Gel Promesa Womens Running shoes (B) (400),Women's Nike Air Max 90 Premium Sneakers New, White Lime Green 443817-103 sku,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Vintage Nike Air Max 90 Women’s Size10 Denim Ice Yellow bluee Maize AirMax shoes,Womens Black Chunk Heels Star Floral Over Knee Slouch Suede Boots Vogue shoes,STEVEN by Steve Madden Brooker Floral Embroidered Bootie in Brown Size 7,7852175 LPFBTT40 Women's shoes Size 6.5 M Black Leather Boots Johnston & Murphy,
Make sure you utilize all the big social media platforms such as:
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Womens Stiletto High Heel Leather Stretchy Over Knee High Boots Thigh Knight Sz, Facebook
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Women's Brogue Block Med Heel Knit Slouchy Knee High Pull On Ankle Boots shoes 9, Pinterest
Womens Ankle Boots Side Zip Lace Up Flat Creeper Round Toe Plaid Leather shoes,1808 adidas SUPERSTAR BW SLIP-ON Women's Sneakers Sports shoes BY9138,Womens Creeper Ankle Boots Lace up Low Wedge Heels Round Toe Leisure Comfy shoes,
LATEST RELEASE Adidas Questar Ride Womens Running shoes (F35037),Stylish Women's shoes High Heel Pointy Toe Patent Leather Over The Knee Boots,Vogue Joint color Women Point Toe Stiletto High Heel side Zip casual Ankle Boots,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Women's Mid Calf Leather Snow Boots Real Rabbit Fox Fur WInter Fur Lining shoes,
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Womens Real Fur Warm Thick Snow Boots shoes Non-slip Wedge Platform Warm Ske15,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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SEYCHELLES LEATHER KNEE HIGH BROWN CASUAL RIDING STYLE BOOTS SIZE 5.5 NEW,Women's Flats shoes Round toe Wing tip Rivet Pull on Elastic Stretch Ankle boots, Easy access to information on all your services, pricing, and any specials you may be currently running.
Women Stiletto High Heel Platform Rivet Ankle Boots Party Buckle shoes Plus Size, AB184 MBT schuhe black leder damen sneakers EU 37,Womens Square Toe Side Zipper Mid Block Heel Soft Leather Brushed Ankle Boots,Womens Leather Ankle Boots Stilettos High Heels Platform Back Zipper Rivet C949,.
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UK Womens Ladies Patent leather Low Heel Knee High Riding Boots shoes Plus Size,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the 4EurSole Women's Alto Loafer Black Leather Loafers,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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1902 Nike Air Max 720 Women's Training Running shoes AR9293-600,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women's elegant pointy toe rabbit fur trim block high heel fur lined ankle boots,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: AC366 MBT shoes bluee purple leather women sneakers EU 37,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Womens Pointed Toe Bow Strappy Kitten Heel Pull on Suede Combat Boots shoes,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Women's Keen Insulated WaterProof Hiking Zipper Boots Size 8 M,
Saucony Type A6 Size 8 M (B) EU 39 Women's Running shoes Purple Green 19007-2, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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169 AQUA ROPER Dark Brown Leather Designer Comfort Belted Ankle Boots 5.5,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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