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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Women Pointy Toe Warm Fur Loafers Buckle Strap Block Heels Ankle Boots shoes sz,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Women's Roma Breathability Mesh Boots Lace Up Square Toe Sandals Zip Solid shoes,Women's Not Rated Brown Leather Tall Boots Size 8.5 M NEW,Women's Dexter Lindsey B4470-9 Black and White Leather Bowling shoes Size 9M,ThirtyTwo Women Lashed B4BC Snowboard Boots (10) White Pink,
Make sure you utilize all the big social media platforms such as:
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Women's Over The Knee High Boots Pleated Lace Up Platform Riding Equestrian, Facebook
Women's Stiletto High Heel Ankle Boots Ponty Toe Sequins Back Zip Leather shoes,Vogue Womens Faux Suede Platform Wedge High Zipper Round toe Ankle Boot shoes US, Twitter
225 VIA SPIGA JOVI Granite Grey Suede Designer Fashion Ankle Boots Booties 10, Pinterest
190 Adidas Ultra Boost ST Running Women's 10 Purple orange White shoes CQ2133,Women's Lace Platform shoes court Breathable carved wingtips shoes flats size,Women Suede Camouflage Lace Up Boots Round Toe Casual Suede Low Heel Block Vogue,
ACO shoes FEMME BOTTINES FEMME 4470 hiver avec Doubluere Bottines,Womens Faux Suede Over Knee Thigh High Heels X1 Stretch Boots shoes Sexy,Women's Brooks Transcend 3 orange Multicolor Lace-up Running shoes Size 5 M,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Womens Ankle Boots Lace up Leather Warm Sneaker Fur Lined Snow shoes Sports Boot,Sold Out TOPSHOP KRUNCH Black Patent Chunky Boots DMs UK 5 6 7 EU 38 39 40,
Womens Thicken Fur Rhinestones Mixed colors Ankle Snow Boots Warm Winter shoes G3,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Women hotleather Riding Pointed Toe Knee High Lace Up Zipper Riding Boots shoes, The ability to book an appointment easily and seamlessly straight from your website.
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170 Reebok Women's Instapump Fury HYPE MET Black White Running shoes Size 7.5,
Womens Suede Heel Over Knee Boots Pull on Party Dress Winter shoes Stylish New99,Womens Thigh Boots Leather High Stilettos Heels Over Knee Casual shoes Autumn,Superga Size EU 37.5 US 7 M Sliver Black High Top Sneakers New Womens shoes,Womens Sexy Leather Snakeskin Pointed Toe Over Knee Thigh Boots Stilettos Heels, 250 Vince Warner Zip Suede Platform Sneakers Size 7.5M,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Womens pointy toe high wedge heel pump shoes buckle strap tassels decor platform,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|US Shoe Size (Women's):||US 10|
Does not apply
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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2017 Nike Air Max Thea Silver Running shoes Premium Leather 904500-004 Wmn Sz 8,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Tony Lama Tall Black Leather Western Boots SIZE Women's Size 6 M,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Studio B Aqua Predect Boots - Women's Size 6.5M, Black,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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200 NIKE LAB WOMENS DUNK LUX SACAI (776446-440) QS SZ 6.5,Current specials and promotions
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Adidas Alphabounce Beyond M Running shoes,
Womens ADIDAS ALPHABOUNCE EM RUNNING SHOES Womens Sneakers NEW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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